1914. 
the rural. NEW-YORKKR 
43 a 
You Should Read the Studebaker Proof Book 
The writer of these words has been 
reading and preparing business lit¬ 
erature for a good many years. 
But he has never read and (he is sorry 
to say) he has never written as con¬ 
vincing a book as this Studebaker 
Proof Book. 
The Studebaker Proof Book is simply 
a volume of evidence—evidence of 
the value contained in the Stude¬ 
baker car. 
He feels impelled to urge you to send 
for it. 
And if you do send for it, he is willing 
to venture a prediction. 
He is going to predict that you will 
buy a Studebaker car. 
Turns an X-Ray 
on the Car 
Because he is positive that you will 
recognize immediately, as he did, 
that this book is a book of Truth— 
solid, convincing, substantial Truth 
in every word, paragraph and page, 
from cover to cover. 
Take the Studebaker FOUR, electric- 
allv started and electrically lighted, 
at $1050. 
This Studebaker Proof Book doesn’t 
mention the Studebaker FOUR by 
name except in the concluding page. 
But every fact cited, every detail de¬ 
scribed, every process pictured, 
gives you an intimate idea of how 
that FOUR is built. 
It turns an X-Ray on to the car so that 
you can see it very vitals. 
It makes you appreciate perhaps for 
the first time, how marvelous that 
price of $1050 actually is. 
You Appreciate 
the Studebaker FOUR 
You realize that it couldn’t be sold for 
that price if it were not for the size 
and scope, and the scientific close¬ 
ness of Studebaker operations which 
he describes. 
You appreciate, as you travel with him 
through the plant, what it means to 
get in this $1050 Studebaker FOUR 
—no less than 247 drop forgings in¬ 
stead of malleable iron castings. 
You discover that not only the vital 
parts, but even the lamp brackets, 
body irons, seat braces are of steel, 
drop forged and heat treated in the 
Studebaker plant. 
It begins to dawn on you why the 
Studebaker FOUR is lighter and 
yet stronger than the great majority 
of cars of equal carrying capacity. 
Then you realize that the magnificent 
long stroke small bore motor in the 
$1050 FOUR is not only Studebaker 
design, but very much more. 
It is Studebaker-built, down to the 
casting of the cylinders, pistons and 
upper part of the crank case, in one 
of the finest—if not the very finest—- 
foundries in the world. 
You learn that Studebaker steel is steel 
indeed—that every piece that goes 
into the FOUR has at least from 
four to six heat treatments. 
You Almost See 
the Actual Operations 
So step by step this graphic Proof Book 
takes you into forge shops, foundries, 
laboratories—shows you how the 
steel in the $1050 FOU R is tempered 
and tested for cam shafts, crank 
shafts, connecting rods, gearwheels, 
transmission shafts, etc., etc. 
By word picture and photograph it de¬ 
scribes the drastic test of Studebaker 
springs—the grinding and cutting 
of gears—a hundred things you 
ought to know, told in a way you 
can understand, and every word of 
which you will enjoy. 
Trust the experience of one who has 
spent a life-time studying business 
literature—this is a book worth 
having. 
Studebaker will send it to you if you’ll 
ask for it on a postal card. 
FOUR 
Electrically 
Lighted 
Electrically 
Started 
$1050 
F. O. B. Detroit 
FOUR Touring Car 
SIX Touring Car 
SIX Landau-Roadster 
SIX Sedan .... 
“25” Roadster - - - 
25” Touring Car 
"35” Touring Car 
“35” Coupe - - . 
Six-passenger SIX 
31050 
31575 
S1S0O 
32250 
38 7 5 
3885 
31290 
31850 
31550 
No “Four” made in America, at any price, com¬ 
prises a greater proportion of manufactured 
parts than the Studebaker FOUR at $1050. 
It expresses our judgment—after building 120,000 
four cylinder cars—of all that a “Four” should 
be, all that it should do, and the most that you 
should pay. 
At $1575 the Studebaker SIX is the lowest-priced “Six” 
on the market, and presents a value that is beyond 
comparison with any automobile in the world. 
(Send for the Studebaker Proof Book 
STUDEBAKER 
105 Piquette Ave., Detroit 
Buy It B 6 C d U S 6 It 3 d 31 U d 6 1) d !v 61* 
