308 
THE RURAli NEW-YORKER 
June G, 1914 
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What are the elements 
which enter into 
Cadillac reputation? 
That the Cadillac is regarded with profound admiration the world 
over, everyone knows. 
There is nothing new in the statement that its reputation is inter¬ 
national. 
And the high favor in which it is held, here at home, is almost a 
houshold word. 
But it is interesting to dissect the elements which go to make this 
unique reputation. 
Precisely, why is the Cadillac, by common consent, invariably 
discussed as a car apart from all other cars? 
The average owner would probably express his enthusiasm at first in 
terms of general satisfaction. 
His contentment is so complete that he rarely bothers to analyze its, 
component parts. 
But the comforts and the advantages which he enjoys are none the 
less definite and specific. 
It would be practically impossible to persuade any Cadillac owner, for 
instance, that any other car compares with it in riding quality. 
This peculiar Cadillac quality—and it is distinct and distinguishably dif¬ 
ferent—has its immediate source in the two-speed direct-drive axle. 
But far back of that underlying it and emphasizing it—is the principle 
of intense standardization, interchangeability, correct alignmenf of 
its parts and units and the harmonious operation of those units with 
one another. 
How much these contribute to the exquisite ease and steadiness of 
the Cadillac, how much they contribute to its constancy and 
endurance, and how important they are considered as principles, is 
indicated by the two awards of the world’s most significant motor 
car honor, the Dewar Trophy. 
These Cadillac features everyone recalls immediately. 
But it is equally interesting and important to remember that the 
Cadillac is what it is—the standard of the world—because of the 
features which characterize the car itself: 
An engine of 40-50 horsepower which those who know motor car engines recognize as unsurpassed 
in fineness of construction and in capabilities commensurate with its proportions. 
A cooling system so adequate that overheating is practically unknown. 
A lubricating system so competent, so simple, so free from annoyance that you scarce realize its 
existence. 
A carburetor so efficient, so flexible that it needs acknowledge no superior. 
A clutch so smooth, so velvety in its action, so simple and so dependable that it leaves nothing to be 
desired. 
A system of electrical cranking, lighting and ignition (now in its third successful year on the Cadillac) 
so nearly 100 per cent efficient that it would be difficult to more nearly approach perfection. 
A steering mechanism so steady, so safe and so sure,—possessing none of the attributes which might 
make it otherwise—that you always feel secure. 
Axles so strong, so substantial that they are equal to any legitimate demands. 
A spring suspension so soft, so flexible, so yielding that it abundantly justifies the popular saying:— 
“ The Cadillac carries its own good road with it.” 
A car, in all, designed with such consummate skill and executed with such painstaking care that it will 
uphold the name of “ Cadillac ” and all that the name implies. 
A car, in all, which embodies in surpassing measure, all of those qualities which make motor car 
ownership desirable. 
STYLES AND PRICES 
Standard Touring Car, five passenger.$1975.00 
Seven passenger car.$2075.00 Landaulet Coupe, three passenger . $2500.00 
Phaeton, four passenger .... 1975.00 Inside drive Limousine, five passenger 2800.00 
Roadster, two passenger .... 1975.00 Standard Limousine, seven passenger 3250.00 a 
All prices are F. 0. B. Detroit, including top, windshield, demountable rims and full equipment. 
Cadillac Motor Car Co., Detroit, Mich. 
