HUDSON Six-40 
For 1915 
New Price 
$1,550 
The Thoroughbred 
We submit this new model of the HUDSON Six-40 as 
the typical modern car . It reveals the latest refinements 
in motor car building. In any group of high-grade cars 
it will seem the thoroughbred. No other car in so many 
ways meets present-day ideals. 
Our Crowning Effort 
The first HUDSON Six-40 came 
out last year. Our 48 engineers, headed 
by Howard E. Coffin, had devoted 
three years to the model. Their effort 
was to embody here the final conception 
of an ideal car. 
They established new standards in 
Sixes. They brought quality Sixes, for 
the first time, into the price field of Fours. 
They brought the weight under 
3,000 pounds—for a roomy car with 
extra tonneau seats. That was 1,000 
pounds less than average former weights 
on cars of like capacity. They did this 
by skilful designing and better materials, 
without sacrificing strength. 
They reduced operative cost, for a 
car of this power, by from 1 5 to 30 
per cent. They did this by employing 
a new-type motor and by building a - 
light-weight car. 
They made this car one of the hand¬ 
somest, one of the best-equipped cars in 
the world. Then we fixed the price at 
$1,750—the lowest price that had ever 
been quoted on any type of quality car. 
Last Year’s Record 
3,000 Oversold 
That car was the year’s sensation. 
Men flocked by the thousands to it. 
With the largest output in HUDSON 
history, the end of the season left us 
3,000 unfilled orders. Men were offer¬ 
ing premiums—as high as $200—for 
options on this HUDSON Six-40. 
In a mechanical way the car proved 
itself the greatest of HUDSON 
successes. It has run for a season in 
thousands of hands, under all road 
conditions. And not a single short¬ 
coming developed. So our whole 
engineering corps, during all last year, 
worked on nothing but refinements. 
Now a New Model 
Now comes a new model with all these 
refinements. There are 31 new features 
in comfort, convenience and beauty. 
And there comes a new price— 
$1,550. This is due to the fact that 
the car’s popularity has compelled us to 
treble our output. This trebled output 
reduces our cost about $200 per car. 
Look back three years, when every 
Six cost over $3,000. When high- 
grade cars of any type cost around 
$2,000. Then look at this HUDSON 
Six-40—a better Six than men dreamed 
of then—priced at $1,550. You will 
realize then what HUDSON engineers 
have accomplished for motor car buyers. 
This is just the car that tens of thou¬ 
sands want. It is a smooth-running 
Six, and men want that. In size and 
power it marks the sane medium. In 
quality, beauty, finish and equipment it 
reveals the best that’s possible. In 
price, weight and operative cost it 
marks the bottom limit for this-class car. 
As an ideal combination—as a 
typical modern, high-grade car—you 
will not find a rival in sight of it. Most 
men will concede this—all thing consid¬ 
ered—the top place in the motor car field. 
Hudson dealers everywhere 
now have these new cars on show; 
Our new catalog on request. 
31 New Features 
Price $200 Less 
Go see the new features—the 31 re¬ 
finements—which our engineers have 
added in the past 1 2 months. Then note 
that, with all these, the price this year 
is $200 less—all because of our trebled 
output. These are some of the attractions 
which you will find embodied in this 
new-model HUDSON Six-40. And 
some of the best of them are not yet 
found in any other car. 
A distinguished streamline body. 
All hinges concealed. 
Gasoline tank in dash. 
Extra tires ahead of front door. 
Seats for up to 7 passengers. 
Extra tonneau seats, disappearing. 
Hand-buffed leather upholstery. 
20-coat finish on body. 
123-inch wheelbase. 
Wider seats—higher backs. 
More room for the driver. 
“One-Man” top, with quick-adjusting 
curtains attached. 
Integral rain-vision windshield. 
Dimming searchlights. 
Simplified Delco starting, lighting and 
ignition system. 
Simplified wiring in metal conduits. 
Lock on ignition and lighting switch. 
Far better carburetion. 
Speedometer drives from transmission. 
Automatic spark advance. 
Tubular propeller shaft. 
All instruments and gauges within reach 
of the driver. 
Trunk rack on back. 
Still less weight—2,900 pounds. 
New price, $1,550 f. o. b. Detroit. 
Standard Roadster, same price. 
Our Larger Six-54 
The HUDSON Six-54—built on the 
same lines, with 1 3 5-inch wheel base and 
greater power—sells for $2,350. It is 
for men who want a big, impressive car. 
HUDSON MOTOR CAR COMPANY, 8022 Jefferson Ave., Detroit, Mich. 
