THE RURAL NEW-YORKER 
1103 
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California’s Great Exposition, Celebrating the Opening of the Panama Canal 
What ails your farm? 
years later selling at $ 57 -—on an average, with big tracts selling above $1,000 
an acre simply on merit as farming property? 
The United States census shows that is what California land has done. It has not been 
luck, but energy. Man has found a waste place. He diverted water to it, expended a little 
labor, and desert has been changed to garden of the most amazing fertility. 
That land is in the great Southwest — 8,000,000 acres now under cultivation. There is 
land exactly like it waiting for the same sort of treatment — 44,000,000 acres of land waiting 
for water and labor. The water is accessible. Who will supply the labor—and reap the benefit? 
San Diego, California, the first port of call north of the Panama Canal, will celebrate the opening of the canal on 
January x, 1915, by opening the Exposition Beautiful. San Diego’s Panama Canal Exposition. Its makers have dared 
to do new things. In the whole exhibit space, the largest space any exposition ever contained, there is not one 
exhibit that is lifeless. Everything moves. ** 
You wish to know the methods of larg* scale farming? Look at them. You will not see standing, idle machinery. 
You will see machinery in operation on a big tract sown to different crops. 
You wish to see intensive farming? Look at it. You will not see charts. You will see a model 5-acre farm with 
its neat rows of fruit trees and the ground between covered and growing vegetable plants, the vineyard beyond, the 
poultry yard in the rear— the whole producing on an extraordinary scale, a scale which allows a single family to profit 
by single acre farming. You have a little tract at home that you don’t know what to do with. See this model intensive 
farm and you’ll find out. 
You wish to see how oranges are grown. Look. You don’t see a crate or two of fruit. You see orange and lemon 
and grape-fruit growing in the model citrus orchard — producing fruit within reach of your hand. Down the Alameda 
you see little brown men from Ceylon cultivating the tea plantation whose tea saplings were transplanted here from 
Colombo. You see the young plants started, you see the leaves being stripped and cured, you see the tea brewed and 
served to you by Singalese girls. ,, 
Solve the question at San Diego % 
JVhat ails your farm? Well, if anything ails it, you are the one to decide. Find out Wl] 
what’s the matter. Visit the Exposition Beautiful at the furthest south of Uncle Sam’s wl 
Pacific ports, then figure out how the lesson may be applied to your own life work. See 
why it is that the model farm is able to make a big profit, why the women and children as 1 • 
well as the men find the farm life pleasant and profitable. This is opportunity. 
Pick the time of year you please. San Diego’s Exposition Beautiful opens on January 1st 
and closes on December 31st. No other Exposition could do it, for here there is never frost 
nor stifling heat, nor protracted rainy season. It has won its title, the Exposition Beautiful. ^ ^ ' 
But more important than beauty, more important than the quaint charm of Spanish archi- 
tecture and Spanish costumes of the men and women who will people the grounds, is the 
mighty message of the new type of agriculture, a message that is not confined to the southwest. f* 7/ 
Get your ticket to San Diego jffr 
1915 All the year 1915 L 
Solo los productos del terrenal Paraiso no tendran ' 
que envidiar los de esta nueva Sevilla de Occidente. 
“A new Seville in the land of the west 
W’hose products proclaim it a paradise blest.” 
.DETAIL QVI'HEP W 
Aims ani> CKArttf sldo-. 
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THE FORMAL GARDEN AND BOTANICAL BLDG. 
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