1914. 
THE RURAL NEW-YORKER 
1127 
The Report Is True—Here Are The Prices 
U ndoubtedly— along with the whole country—you have been amazed 
at the prices for the new Studebaker car—$985 for a big, roomy touring 
car and $1385 for a Studebaker “ Six.” 
These would be extraordinary prices for just a “ good ” car. 
What, then, can be said of these prices for a Studebaker car? 
What, then, can be said of these prices when they carry with them the Studebaker 
name, the Studebaker reputation, the Studebaker character, the Studebaker 
guarantee—and Studebaker Quality ? 
It is too little to say they are extraordinary. 
We believe these prices with Studebaker 
Quality are unprecedented. 
Our fathers and grandfathers know the name 
Studebaker. For sixty-two years it has 
meant American vehicles, honestly, sturdily 
made. For sixty-two years farm and city 
homes have known Studebaker as the name 
for dollar-for-dollar value. 
These sixty-two years Studebaker has grown 
enormously—in reputation, in production, 
in prosperity. 
Today Studebaker means—in city and coun¬ 
try—the acme of elegance as well as the 
acme of money-worth. 
Today we give Studebaker owners and Stude¬ 
baker buyers the benefit of sixty-five years 
of Studebaker growth. 
That growth has made possible Studebaker 
Quality at Studebaker prices—and has 
made them possible for these reasons: 
First, there is the huge volume of Studebaker 
production. 
During the last eighteen months 55,000 Stude¬ 
baker cars have been manufactured and sold. 
This is the largest number of cars of one make, 
selling at or above the Studebaker price, 
ever produced in the same period by any 
manufacturer. 
Second, Studebaker cars are manufactured 
cars—manufactured in the Studebaker 
plants. 
Studebaker motors, springs, bodies, tops, drop 
forgings are made in Studebaker plants. 
Special formulae for Studebaker steels are 
worked out and the steels are tested and 
analyzed in Studebaker laboratories, prob¬ 
ably the largest and most completely 
equipped in the motor car industry. 
Studebaker gears, axle-shafts, front axles, all 
vital parts are manufactured and hea 
treated in Studebaker plants. 
Studebaker, we believe, manufactures a larger 
proportion of motor car parts than does any 
other motor car producer in this country. 
The completeness of Studebaker manufacture 
of Studebaker cars means better, stronger, 
longer wearing materials—consequently 
Studebaker Quality. 
But in addition, it means the saving of the 
parts-maker's profit, the waste and extrava¬ 
gance of the “assembled” or semi-manufac¬ 
tured car. 
And that, in turn, means the economies that 
make possible Studebaker prices. 
The volume of Studebaker production and the 
completeness of Studebaker manufacture 
mean the Quality and the Profit that go 
back into the Studebaker car you buy. 
The Studebaker has the double distinction— 
Unique in Quality and Unique in Price. 
The Studebaker Car of 1915 is an impressive 
example of what square-dealing, good build¬ 
ing and right-thinking among the American 
people can do in sixty-five years. 
Today the American people in town and coun¬ 
try “Buy it Because It’s a Studebaker.” 
The Studebaker Corporation of America 
105 Piquette Ave., Detroit, Mich. 
Specifications 
The New SIX—5-Passenger and 
7-Passenger 
Electric Starter, Electric Lights. 
Two body styles: Five-Passenger and Seven- 
Passenger Touring. 
Wheelbase—121 Inches. 
Long-Stroke (55-inch), Small-Bore (3^-inch) Mo¬ 
tor; Six Cylinders, en Bloc. 
Special Dimming Headlights. 
Smokeless, Non-Leaking Lubrication System. 
New Exhaust-Silencing Muffler. 
Annular Piston Kings. 
Cellular Badiator. 
Crowned Fenders. 
15 x 2Vi in. brakes. 
34 x 4-in. GoodYicli Tires on Q. D. Demountable 
Kims; Safety Tread on Kear. 
Extra Kim and lacking Tire Carrier. 
Roomier Front and Rear Compartments. 
Continuous Aluminum Footboard. 
One-Man Type Top. 
Built-in Rain and Clear Vision Ventilating Wind¬ 
shield, Attaching Rigidly to Top. 
Scientific Anti-Rumble Gasoline Tank in Cowl. 
Magnetic, Non-Leaking Gasoline Gauge, the only 
One Approved by Insurance Underwriters. 
Full Floating Rear Axle, Shaft Locking into 
Taper at Hub. Timken Bearings. 
Full Equipment of 13 Timken Roller Bearings. 
Irreversible Steering Gear. 
Inter-Locking Ignition and Lighting Switches. 
20 Operations in Painting Bodies. 
The New FOUR Roadster and 
Touring Car 
Electric Starter. Electric Ligiits. 
Two Body Styles: Five-Passenger Touring: 
Three-Passenger Boadster. 
Wheelbase—108 Inches. 
Long-Stroke (5-inch), Small Bore (3V!!-inch) Mo¬ 
tor: Four Cylinders, en Bloc, Exhaust Mani¬ 
fold Cast Separate. 
Smokeless, Non-Leaking Lubrication System. 
Special Dimming Headlights. 
Pressed Steel Push-Rod's. 
Annular Piston Rings. 
Tubular Radiator with Auxiliary Water Tank. 
Crowned Fenders. 
12 x 2R.-in. Brakes. 
Hot-Jacketed Schebler Carburetor Bolted to Cyl¬ 
inders. 
Magnetic. Non-Leaking Gasoline Gauge, the 
Only One Approved by Insurance Underwriters. 
Generous Footroom in Both Compartments. 
33 x 4-in. Goodrich Tires on Q. D. Demountable 
Rims; Safety Tread on Rear. 
One-Man Type Top. 
Built-in Rain and Clear Vision Ventilating Wind¬ 
shield. Attaching Rigidly to Top. 
Full Floating Rear Axle, Shaft Locking into 
Taper at Hub. Timken Bearings. 
Full Equipment of 13 Timken Roller Bearings. 
Irreversible Steering Gear. 
Flush Dash Equipment. 
Extra Rim and Locking Tire Carrier. 
20 Operations in Painting Bodies. 
FOUR To c™* 
*985 
(Three-Passenger FOUR Roadster $985) 
Electric Starter and 
Electric Lights 
Extra Size Tires 
QIY Five - 
Passenger 
*1385 
(Seven-Passenger $1450) 
Electric Starter and 
Electric Lights 
Completely Equipped 
