October 10, 
1914. 
THE RURAL N E W-YOR KER 
121/ 
THE RURAL, NEW-YORKER 
James H. Benson 
NOTE: Making two blades grow where only one grew before , 
is the new note in modern farming. Making one dollar do the 
work of two , is the new note in modern buying. The art of 
saving money is just as important as the art of making money. 
If you believe in the old adage , “A penny saved is a penny 
earned ”, you will profit by reading this article. Even if you 
are now buying your needs by mail, this article will open 
your eyes to the TRUEST economy in mail order buying 
will show you how to make your money buy more. If you buy 
in your local town or in some larger town nearby , this article 
will tell how to shop in New York , the World's Greatest Com¬ 
mercial Center , with greater convenience , greater economy and 
greater satisfaction. Dollars and Sense in Buying is a mighty 
big subject , worthy of your most careful consideration. Read 
every word of this article cai'cfully and you will know tlit 
reason for the tremendous growth of the Charles William Stores. 
ALERT, progressive farmers everywhere 
f\ know that the Mail Order way is the 
/ \ most economical and most satisfactory 
way of purchasing merchandise of every 
kind They know that the big Mail Order 
houses offer the lowest prices, the most com¬ 
plete selections, and the strongest guarantee 
of satisfaction. „ 
Dealing with almost any Mail Order Com¬ 
pany is far more economical and assures you 
of greater satisfaction than going to the local 
town or to some nearby larger town for pur¬ 
chases of importance. But. as in every line of 
commercial endeavor, you will find many ad¬ 
vantages in dealing with one company in pref¬ 
erence to others. 
___ ary c. _ 
near New York Central Terminal. Largest 
public library in the United States 
In buying bv mail, there are five tilings to 
consider carefully before sending your order. 
They are: 
1. Price. 
2. Quality. 
3. Quick Service. 
4. Transportation Charges. 
5. Guarantee and Reliability. 
It is our purpose to show you why you may 
expect these advantages in a greater measure 
from The Charles William Stores than from 
any other buying source anywhere. 
A pleasant surprise for farmers 
Sixty per cent, of all merchandise sold in 
America originally comes from New York. The 
Charles William Stores are located in th & heart 
of New York. We buy from first hands. Our 
buyers do not take annual trips to New York 
because they are always here—always on the 
ground to watch for buying opportunities. 
Think of it!—243 out-of-town buyers registered 
their arrival in one day in the New York Times. 
It is safe to say that not one in ten visiting 
buyers registers. From Pittsburg, Philadel¬ 
phia, Chicago, St. Louis, and even as far west 
as San Francisco, they come once or twice a 
year to buy at headquarters! But The Charles 
William Stores’ buyers are ahvays on the 
ground, ready to snap up exceptional values 
at a moment’s notice, ready to get the newest 
merchandise. 
Because of our remarkably low prices we 
have found it necessary to add a six story 
building, another five story warehouse and 
eight floors in still another building to our 
already large quarters. Nearly a million new 
customers joined The Charles William Stores 
during the past year! Why? Primarily be¬ 
cause our prices save them money over the 
prices quoted by others. Nobody buys on 
sympathy or sentiment. It’s a cold, hard, busi¬ 
ness proposition with our customers—a dollars 
and cents affair that we must make good on. If 
we don’t save you money, you won’t buy from 
us. We ask you to compare prices—then de¬ 
cide for yourself. 
The question of quality 
For example, in the matter of fashions. 
Everybody knows that New York is the style 
center of America. Every woman wants the 
styles that will be worn in New York. Located 
as we are, in the heart of New York, we are in 
a position to know far in advance, just what 
styles will be wanted by women everywhere. 
There’s quality in every style, quality in every 
inch of the ia.br\c,qualilyin every stitch, quality 
in every curve of the garment you buy from 
The Charles William Stores—yet the prices are 
exceedingly low. Andthis spirit of high quality 
extends to everything described in “Your Bar¬ 
gain Book’’. You'll find it in Jewelry , Dry 
Goods, 'Joys, Toilet Articles. You’ll find it in 
Furniture, Carpets, Fugs, Musical Instruments, 
Chinaware. You’ll find it in Sporting Goods, 
Bicycles, Auto Supplies, Paints, Hardware, Farm 
Implements, Engines, Separators, Harness, Vehi¬ 
cles, Quality first is The Charles William S tores 
watchword. 
24-hour delivery service 
So important do we feel it to please you on 
quick shipments as well as on the merchandise, 
that this is what we do to enable us to ship 
orders the day they are received: 
automobiles are at the Post Office to bring the 
mail to us to save half an hour. As each order 
is opened, the time is stamped upon it and the 
time fur shipment, just exactly 24 hours from the 
time it is received. 
If for any reason the articles in your order 
cannot be shipped that day or by the following 
morning, a postal will be mailed to you, telling 
you whv. Delays happen sometimes, of course. 
It is impossible for them not to, among the 
thousands of orders received, but the excep¬ 
tions are rare. 
To figure when you will receive the things 
you order, allow for the time it will take your 
letter to reach New York and for the goods to 
reach you from us; add one day. and unless you 
are notified to the contrary, you will have your 
things. Our customers appreciate this extra 
speed in filling and shipping orders. They have 
grown tired of waiting, waiting, waiting f or their 
goods to arrive, worrying and fretting for tear 
something has gone wrong. Now all that is 
past. ’The Charles William Stores way of doing 
things suits them to perfection. They want 
their goods quick and they get them quick. No 
delays—no unnecessary correspondence. 
Nothing to pay when the 
goods arrive 
Wherever you live we pay transportation 
charges on everything in the first 342 pages of 
Your Bargain Book. On all other merchan¬ 
dise we pay freight on shipments of lOOpounds 
or more, to the States of Maine, New Hamp¬ 
shire. Vermont, Massachusetts, Connecticut, 
Rhode Island, New York, New Jersey, Penn¬ 
sylvania, Ohio. Virginia, West Virginia, Mary¬ 
land and Delaware. If you live beyond, we 
pay a good part of the freight on all shipments 
of 100 pounds or more. Remember, we pay 
transportation charges on everything shown 
on the first 342 pages of Your Bargain Book, 
wherever you live. Nothing for you to pay when 
the goods arrive . No other Mail Order house 
treats you as liberally as The Charles William 
Stores. You know exactly what your purchase 
amounts to, without wondering what the 
freight charges will be! Think what a great 
advantage that is, especially if you have been 
buying from some distant Mail Order house. 
,V«u> York’* Skyline as seen from Jersey City. 
Total cost of skyscrapers estimated at over 2,600 mi ((ton 
dollars. Most important business center in the world. 
Does it pay? 
Thousands can answer that question for 
you —people who are now purchasing goods 
from us regularly. Your money v iii buy more 
— comparison of prices and quality will prove 
that to you. You can depend on us — that you 
will learn by your first purchase. You will be 
glad of ourfreight prepaid offers, wherever you 
live. You will appreciate receiving new, fresh 
goods. You will like our 8-hour service, which 
prevents delays in sending your order. And 
you will appreciate the kindness and considera¬ 
tion with which we treat our customers. 
Complaints are welcomed because they give 
us an opportunity of correcting errors and 
increasing our efficiency. We want no silent 
grievances. We would much preier to accept 
a total loss of a suit, or a plow, or anything 
purchased from us, if you are the least bit dis¬ 
pleased with it, or if you have changed your 
mind, than to have you 
keep the goods. 
It has been our experi- 
ence that customers are 
fair. When they return 
merchandise or make 
complaints there are 
reasons. In all cases, rea¬ 
sons or no reasons, we 
treat our customers ex¬ 
actly as we would want to 
be treated. We return the 
full purchase price imme¬ 
diately upon request. There 
are no questions, no quib¬ 
bling, no correspondence, 
no printed excuses, no "reel 
tape.” And it makes no dif¬ 
ference whether you return 
a packet of pins or a $300X0 
gasoline engine. ThatisThe 
Charles William Stores way 
of doing business. Every¬ 
body likes it, judging by the 
generous measure of orders 
we are receiving. 
Your Bargain 
Book 
Our new Fall and 
Winter Catalog is 
ready. If you haven't 
received a copy, send 
us the coupon at the 
top of the next page— 
or just a postal card. 
Judgeourbook by any 
other—judge our 
prices, our service, 
everything. You and 
your family are the 
ones to say whether 
or not The Charles 
William Stores meet 
your demands of 
what your Mail . 
Order Company 
should be. 
Your money buys more, we pay delivery 
charges, you get quicker service and 
fresh, new merchandise ~ and you are 
always treated with respect and cour¬ 
tesy under every condition “-when you 
deal with The Charles William Stores. 
Mail coupon or postal for Your Bargain Book , 
1186 pages, fall and winter edition Now Ready 
r 0UR BARGAIN BOOK” FREE COUPON 
THE CHARLES WILLIAM STORES, 
207 Stores Building, 
115 East 23rd Street, New York. 
You may send me a copy of your big catalog, “Your Bar¬ 
gain Book,’’ free, postage prepaid. 
Name. 
Post Office. 
R. F. D. No. State. 
Street and No. 
P. O. Box No. 
Let us mail you a copy of "Your Bargain 
Book”. The fall and winter edition is now 
ready. Our customers say it offers greater 
advantages than any other big mail order 
catalog published. We would like to 
know yoiir opinion of it. Mail us the cou¬ 
pon* ° r just a postal card, and your copy 
of “Your Bargain Book” will be sent to 
you at once, free and prepaid. 
When “Your Bargain Book” arrives, 
look through it—see how easy it is to 
shop in New York without leaving your 
home — see how much less money it takes 
to supply your wants—see how it makes 
every day a red letter bargain day —see how 
much money you save because we pay 
transportation charges. 
If you send us an order—even a small 
order—you’ll understand what we mean 
by 24- hour service —you’ll know what we 
mean when we promise you clean, fresh, 
new goods—you’ll notice the respect and 
courtesy with which we treat every custo¬ 
mer under all conditions —you’ll know why 
nearly a million people have found, in the 
last 12 months, The Charles 
William Stores an ideal place 
to make their purchases. 
We want you to have “Your 
Bargain Book”. You are 
urged to send for it today. 
Use the coupon printed at the 
top of this page— or just a 
postal card —but please do it 
now—before you forget. We 
are sure you will be glad you 
wrote for it. 
Some of the thingsuou'l!find in 
“YOUR BARGAIN BOOK ” 
164 pages of Women’s and Children’s 
clothing. 
20 pages of Millinery. 
122 pages of Men’s and Boy’s clothing. 
52 pages of Shoes. 
75 pages of Watches, Clocks, Silver¬ 
ware, Jewelery. 
66 pages of Dry Goods, 
33 pages of Toys and Dolls. 
20 pages of Drugs, Toilet Articles, 
etc. 
44 pages of Carpets and Rugs 
27 pages of Chinaware 
28 pages of Furniture 
35 pages of Musical Instruments and 
music 
62 pages of Sporting Goods 
34 pages of Bicycles &■ Auto Supplies 
16 pages of Paints, Oils. Varnishes 
154 pages of Hardware, Kitchen Uten¬ 
sils, etc. 
33 pages of Farm Implements, Gaso¬ 
line Engines, Cream Sepa¬ 
rators, etc. 
25 pages of Harness 
26 pages of Vehicles 
YOUR 
book 
Statue of Liberty, N. Y. Harbor 
No. 9E15. Dressy Coat. Made of fine quali¬ 
ty wool-mixed Kersey, with a fashionable 
notched wool shawl collnr, deep in back and 
extending in long rounded rovers. 'Collar is 
handsomely silk embroidered. The wide 
rag Inn sleeves are joined in with tailor 
stitching and completed with deep turnback 
cuffs, neatly embroidered to match the col¬ 
lar. The coat measures about 52 inches long 
in back. The trimming ornament is a silk 
cord and rich black plush, fastening with 
two cord loops onto velvet and cloth cov¬ 
ered buttons. Black only . Sizes, 32 to 46 
inches bust measure. Five <f*o QO 
sizes. Prepaid price,each , *4>0 •*/(-> 
See "Your Bargain Book” for many other 
coats at prices from 52-98 to $17.98. 
No. 24E1767. The finest value 
ever offered in a serviceable, 
stylish house dress, made of 
solid color Percale. Neatly em¬ 
broidered in white on the waist 
front, the becoming collar and 
turnback cuffs. Skirt plaited at 
center in front. Sizes, 32 to 46 
inches bust measure. Give size. 
No.24E17n7 Cadet Blue. 
N0.24E1768 Tan. 
No.24E1769 Lavender. 
Prepaid price, each . / %7C 
Many other house dresses illus¬ 
trated and described in “Your 
Bargain Book.” Prices from 
49c to $2.49. 
Wod 
Times Square, between 42nd and 47 th Streets. ' 
40 theatres and 76 large hotels and restaurants arc with¬ 
in a radius of 400 yards. 
The Charles William Stores is but six city 
blocks from the Post Office, but we do not 
wait for the letter carriers to deliver our mail. 
Before our Stores themselves are opened, our 
ir* 
24E1767 
8S16 
Birthday rings 
No. 11E9000. Good luck birth- 
Stones, set in good weight, solid 
gold mountings. Opal, blood¬ 
stone, agate and sardonyx are 
genuine stones. Others are fin¬ 
est quality doublets. State what 
month stone yuti wish. «t*i 
Prepaid price, each $l.J«) 
Hundreds of other rings, and 
thousands of other articles of 
jewelry are illustrated and de¬ 
scribe. 1 in "Your Bargain 
Book ” pages 368 to 425, and 629* 
to 645. Write for your copy 
Horn. 
Popular Shaker knit 
sweater or heavy quality 
cotton and wool mixture. 
The storm collar c f dou¬ 
ble thickness rolls up 
tight around the neck. 
Two generously sized 
side pockets. Suitable 
for boys 6 to 14 y-r.rs. 
Sizes, 26 to 34 chest. 
State size. 
No. 33B1234Gray. 
Prepaid -i oq 
price, each 
Many other styles, ;>t all 
prices, illustrated and de¬ 
scribed on pages 233 and 
239 of "Your Bargain 
Book” mailed free to you 
on request. 
No. 1 1E44 10. 
Gold filled, guar¬ 
anteed for twenty 
years. 7-jewel Am¬ 
erican made move¬ 
ment. A very at¬ 
tractive and serviceable watch bracelet at an extremely 
moderate price. (>i i o cf 
Prepaid price.1 1.0 3 
Many other wrist watches and other articles of jew¬ 
elry, silverware, rings, etc., are illustrated 
and described on pages 368 to 445 and 
629 to 645 of "Your Bargain 
Book.” Mail postal for your copy now 
Prepaid pric 
Many other gl" 
sion are illustrateJ 
“Your Bargain Rf 
169, prices irom I 
Men's Stylish 
Overcoat of Seld 
Shetland Ovcrcl 
with Fancy Plaid| 
The material is al 
tiful wool mixture:! 
attractive shades of 
Oxford gray or i 
ionable bronze I 
Coat is cut after thel 
som ? siugleoreastJ 
vert' ie shawl cl 
model iT astrated i 
Quarter lined with! 
twill lining. S1J 
!ini d - th s imilar! 
rial. Sizes 36to4l| 
breast measure, 
and weight. 
No. 4E7524 
Oxford Gra>| 
No. 4E7526 
Bronze Bluf 
Prepaid frd 
price, each 
Many other styll 
overcoats are shoT 
"Your Bargain Bl 
pages 206 to 238. 
itGlove 
mported 
, in ex¬ 
quality, 
rows of 
The 
•00 cape 
|tr made. 
b to 8, 
sizes. 
!90black 
f 
1 . 00 . 
occa- 
fcribed in 
> 156 to 
Finest cooking and heating 
I stovesand ranges ever made, 
at prices that will nuke you 
a satisfied customer of The 
Charles William Stores. 30 
days’trial. Longtime guar¬ 
antee. More than a hundred 
styles of cast-iron 
and steel ranges, 
stoves, base burn¬ 
ers, oak heaters, 
laundry stoves, hot 
water heaters, gas 
ranges, oil stoves 
and gas heaters are com¬ 
pletely illustrated and 
described on pages 913 
to 945 of "Your Bargain 
Book"—mailed free. 
ItvW 
Am 
& 
Famous Maynard Cream Separator 
-all sizes, prices from $23.50 to $44.75 
- freight prepaid east of the Rockies. 
.Sold on 60 days’ trial, guaranteed for 
life. World’s closest, cleanest skimmer. 
Doubles dairy profits. See complete 
description on pages 1092 to 1096 of 
"Your Bargain Book,” mailed free 
on request. 
Library Arm Rocker. Hardwood 
frame of best selected stock. Ex¬ 
posed parts are finished in rich 
mahogany. Spring seat construc¬ 
tion. Covered with dark green imi¬ 
tation leather. Shipping weight. 
80 lbs. No. 6E2138. &Q A ft 
Price, each . . . 
For complete description of this 
wonderful rocker value and other 
rockers and furniture of every 
kind, turn to pages 694 to 777 of 
“Your Bargain Book," mailed to 
you free on request. 
Th is small 
picture can¬ 
not possibly 
illustrate the 
tremendous 
values we 
are offering 
i n kitchen 
cabinets, but 
will give you 
an idea of 
what a few 
dollars can 
buy. Our 
price.$12.40. 
Other styles 
from $5.30 to 
5-2.65. Find 
what you 
want on 
pages 741 to 
744 of “Your 
Bargain 
Book,* ' mailed free 
on request. 
No. 5E2564. 
GUA»Atn« 
58 styles of har¬ 
ness. 24 styles 
of saddles, 9 
styles of 
halters. 
21 styles 
of bri¬ 
dles, 
15 
styles 
of horse 
collars, a 
complete selection of beautiful, durable, 
serviceable blankets, robes and pads as well 
asltame straps, breast straps, lines, tracers 
and all other harness supplies, are com¬ 
pletely illustrated and described on pages 
1118 to 1X50 of ‘ 'Your Bargain Book, 
which we will gladly send you 
on receipt of a postal card 
or the coupon printed 
in this advertise¬ 
ment. 
Be sure to send for 
Your Bargain Book 
Free Coupon at top of page 
niw'£ ef °5 ?° £ y ? u now sho P b - v mail—even if you have a dozen 
tner big catalogs in your home—send for “Your Bargain Book’’ 
c-nci consult it before you purchase another dollar’s worth of 
° f an y . klnd - You owe it to yourself to compare 
HH ti s P endin S Your money. Buy where your money 
goes farthest, where you have no bother about the freight, where 
* wa y s guaranteed perfect satisfaction and where they 
don t believe in a lot of printed excuses! 
u 
o~i i I—n 
207 STORES BLD G., 115 EASTjSrd STREET. N EW YORK 
The greatest mail-order book ever printed” 
T h „ at '.* Y ! ’ at ono wo man sai.l about "Your Bargain Rook”. We be- 
'Tf'i ,‘L be Uer printed, better illustrated and tliat the merchandise 
’ TI thorous: T y aQ d accurately described than in any other cata- 
. ha Y e - You will find "Your Bargain Book” a delight 
to look through, a pleasure to order from, and the easiest and 
most convenient means of reducing your livinsr expenses. 
Now — before you turn this page - tear out and ma'l the 
coupon printed at the top — or simply send your name 
and address on a postal card. 
miansxnKRM 
///A 
o 
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