F arming as a business calls for 
efficiency methods just as much as 
any other business, and pays more than 
usual returns for care in such matters. 
The Panama-California Exposition at San 
Diego, which opens January 1st and closes 
December 31st, 1915, is going to give more 
valuable information to people interested in 
farming than was ever before given by any 
undertaking in the world. 
Facts as you want them 
The Southwest has 44,000.000 acres of land ready 
and waiting for development. If you go to the San Diego 
Exposition you will be able to see the very latest methods 
of farming on a large scale, cr the intensive farming of a 
small tract. 
You’ll be shown the advantages of each section, 
what it raises, the market, the cost of labor, average 
expenses, conveniences, water needed and available, 
cost p?r acre of best cultivation, profits reasonably sure 
You 11 see all kinds of farm machinery in the Expo¬ 
sition building and the same machinery in actual opera¬ 
tion on the land; there'll be demonstration of farming on 
big and broad scale and examples of intensive farming where 
little land, very little can be made to support a family in 
comfort and plenty. 
An Expositioni of younir tomorrow 
You’ll see what you could do with the means at your 
command; not just figures on paper but the actual doing 
of it on the farm. 
This Exposition is to show what people are doing, what 
they can do, what you can do to increase your eamings and 
lessen your arduous labors. It isn’t just an Exposition to 
show things that big manufacturers with modern plants 
cf machinery have made. 
It's an Exposition of Opportunity for you. Come! 
Ccne for your pleasure and your profit, and for the 
pleasure cf the family, bring your wife and children; it’s an 
opportunity for pleasure that won’t occur again soon; a 
perfect Exposition in a perfect climate. 
Your nearest railroad ticket agent will tell you 
about the low rates. 
folk? o\ Get y oii2 * ticket to San Diego 
1915 , Los veo venir de lejanas regiones 1915 
A11 buscando una morada en tu gentil seno. 
“ —De “Numancia” — Cerventes. All 
- ’ the “I see them come, the peoples from afar the 
Who on toy gentle breast will seek to 
year ^ dwell.” year 
—From “ Numancia” — Cerventes . 
Ii in 
***••*1 uni 
rvnmu UUtl , 1Hl 
PATIO or 
COVISY 
rr-~r CALirorNiA 
22 2 VILDING 
CHARLIES DANIEL EREy 
