11)16. 
THE RURAE NEW-YORKER 
173 
Dodge Brothers Motor Car 
A Moderate Priced Car of Unusual Qualifications 
Dodge Brothers have manufactured 
the vital parts for more than 500,000 
motor cars. 
They have manufactured as many as 
225,000 sets of motor car parts a year. 
This means millions of pieces, large 
and small. 
They have established costs on every 
piece, every part, every operation. 
They know to the fraction of a cent, the 
most and the best it is possible to get 
out of men, material and machinery. 
Naturally, therefore, the element of ex¬ 
periment does not enter into the con¬ 
struction of Dodge Brothers’ car. . 
It is reasonable to suppose, for instance, 
that Dodge 
Brothers, ac¬ 
customed to 
cutting as 
many as 
34,000 gears 
a day, should 
know how to 
produce good 
gears. 
A plant accus- 
t o m e d to 
heating and 
forging 300,- 
000 pounds of 
steel a day 
should c e r- 
tainly know something of the science 
of handling steel. 
They have brought to bear upon the 
construction of their car, everything 
that tends to produce value—extra¬ 
ordinary experience; immense pro¬ 
duction capacity; complete financial 
independence. 
Unerring Accuracy Characterizes 
Dodge Brothers’ Work 
The car is marked by that rigid insist¬ 
ence upon unerring accuracy, which 
is recognized as the chief characteris¬ 
tic of all Dodge Brothers’ work. 
Ordinary good practice has not been 
good enough—in every detail you 
will find the exceptional. 
You will encounter many features 
which exceed your expectations— 
never one that falls below them. 
Your enthusiasm over one feature has 
scarcely subsided before you dis¬ 
cover that another, and then another, 
reaches the same high plane. 
Not a detail in the car was determined 
simply by precedent or custom—the 
one thought was to see how much 
value Dodge Brothers could give by 
getting the utmost out of their manu¬ 
facturing experience and equipment. 
You are almost sure to ask yourself 
how it is possible to incorporate such 
quality at so moderate a price. 
The answer is furnished by the extra¬ 
ordinary experience and equipment 
enjoyed by Dodge Brothers and to 
which we have just referred. 
Examine The Car 
Item By Item 
It will interest you to scan the specifi¬ 
cations, item by item, and see if you 
can conceive how the material, the 
design or the manufacturing prac¬ 
tice could be improved. 
You will find such vital parts as the 
springs and the gears made from 
chrome vanadium steel. 
This has several valuable results. 
Because of the strength of chrome van¬ 
adium steel, the leaves in the springs 
are thinner than those ordinarily used, 
and it is possible to use more of them. 
These leaves are self-lubricating. 
The net result is maximum strength, 
with maximum resiliency. 
Again, this generous use of light, 
strong, costly steels makes unusually 
light weight—the shipping weight 
being approximately 2,200 pounds. 
General Specifications 
UNIT POWER PLANT 
—Aluminum Cone 
C 1 u t ch — Leatlier- 
faeed. 
MOTOR — Four-cylin¬ 
der, cast en bloc 
with removable head. 
3%-iueh bore by 414- 
inch stroke. 30-33 
II. P. Water Cooled. 
Centrifugal Pump. 
RADIATOR— Tubular 
Type. 
LUBRICATION 
—Splash and force 
feed. 
HIGH-TENSION MAG- 
NETO—Waterproof, 
Risemann. 
GASOLINE SYSTEM 
—Pressure feed. 15- 
gallon tank hung on 
rear. 
INSTRUMENT 
BOARD — Carries 
Jones 00-mile speed¬ 
ometer, driven from 
transmission, gaso¬ 
line air pressure 
pump; gasoline air 
pressure gauge; oil 
pressure gauge; mag¬ 
neto switch; cur¬ 
rent indicator; light¬ 
ing switch; carbure¬ 
tor adj oitment; 
glovelocker and dash 
lamp. 
DRIVE — Left side; 
center control. 
STARTER GENERA¬ 
TOR — Single unit. 
12-volt, 40-amp. Rat- 
tery. 
TRANSMISSION — Se¬ 
lective sliding gear 
type — three speeds 
forward and reverse. 
Chrome - Vanadium 
steel gears, heat- 
treated. 
REAR AXLE — Full¬ 
floating, Removable 
cover plate to give 
access to differen¬ 
tial. 
TIMKEN BEARINGS 
thruout, including 
wheels and differen¬ 
tial. 
S. R. 0. BALL BEAR¬ 
INGS in clutch and 
transmission. 
STEERING GEAR—Ir¬ 
reversible, of worm, 
nut and sector type 
-—fitted with 17-inch 
wheel. 
SPRINGS—All Chrome 
Vanadium steel, self 
lubricating. 
FENDERS — Excep¬ 
tionally handsome 
oval design. 
RUNNING BOARDS 
AND FOOT BOARDS 
— Wood, linoleum 
covered and alumi¬ 
num bound. 
WHEELS — Hickory, 
demountable rims. 
32 by 3'4 inches. 
TIRES —Straight side 
type—Non-skid rear. 
BODIES—Five passen¬ 
ger touring and two- 
passenger roadster. 
All steel, including 
body frame. Special 
enameled finish. Up¬ 
holstered in genuine 
grain leather. 
WHEELBASE — 110 
inches. 
WINDSHIELD — Rain 
vision, clear vision 
and ventilating. 
TOP — One-man type, 
m o h a i r covered: 
Jiffy curtains and 
boot. 
LIGHTS — Electric; 
two head lights with 
dimmer, tail lamp 
and dash light. 
EQUIPMENT — Elec¬ 
tric horn. License 
brackets. Robe rail. 
Foot rail. Tools, 
Demountable rim 
mounted oil rear. 
SHIPPING WEIGHT 
—Approximately 2,200 
pounds. 
PRICE—Touring car 
or roadster. $785 f. 
o. b. Detroit. 
And yet you will find that every essen¬ 
tial part is stout and strong and of 
full size. 
Unlooked-for Quality 
Everywhere Evident 
Every feature you examine reveals un¬ 
looked-for quality. 
The leather used in the upholstery is 
of selected stock—real grain leather. 
The tufting is deep and soft; the filling, 
natural curled hair. 
The full floating rear axle seems to 
stand out as an extraordinary value, 
until you discover other values equally 
important—as for instance, the Timken 
bearings thruout; the S. R. O. ball 
bearings in the clutch and transmis¬ 
sion; the single 
unit starter- 
generator ; the 
Eisemann wa¬ 
terproof mag¬ 
neto ; the fact 
that in direct 
drive no trans¬ 
mission gears 
are engaged or 
in motion; the 
exclusive use of 
drop forgings 
and drawn 
work instead of 
castings; the 
perfect stream 
line body; the 
specially designed oval fenders; the 
one man type top, etc., etc. 
You will find not merely a few refine¬ 
ments, but the highest form of re¬ 
finement at every point, even to 
minor details. 
An "example of this is the beauty and 
completeness of the black enamel in¬ 
strument board with its equipment 
of oil gauge, battery gauge, gasoline 
pressure gauge and pump, carburetor 
adjustment, speedometer, dash light 
and switches—all nickeled. 
In Action The Car Is 
Even More Impressive 
• 
Some of the concealed quality might 
be lost upon you if it were not im¬ 
mediately revealed in the way the 
car handles itself. 
There is no mistaking the ease with 
which it gets under way—the gliding 
sensation which bespeaks not merely 
power in plenty, but beautiful bal¬ 
ance and an equitable distribution of 
weight. 
The specifications, in one sense of the 
word, speak for themselves. 
But how good the car is, not even the 
quality indicated by these specifica¬ 
tions can show. 
You cannot really know until your foot 
has pressed the accelerator. 
Instantly you will realize that here is 
delightful responsiveness—anunusual 
power of picking up—and above all, 
a steadiness on country roads at all 
speeds very much out of the ordinary. 
The price of Dodge Brothers’ car is 
really the last thing for you to con¬ 
sider. 
The important thing is to realize how 
much they have given you at a mod¬ 
erate price. 
□□□ge Brothers 
123 
Jos. Campau Ave. 
Detroit 
