596 
M' J-l • RURAL NEW-YOKKEK 
April 17, 1915. 
Now Is The 
And Install 
Time To Cash In On The Horses 
Modern Motor Truck Equipment 
Present heav p demand and unprecedentedly high prices enable you 
to exchange the obsolete for the modern—and at an advantage. 
knows more about it than about the horses. 
THERE’S SO MUCH TO KNOW about an 
animal—so little one needs to know about a 
Motor Truck. “Let* it alone” is the best 
instruction we can give with a Reo truck. 
And if that advice is followed you’ll be agree¬ 
ably surprised to learn how seldom—how 
very seldom—it is necessary to even look inside. 
RIGHT NOW TOO—just when we are coming 
into the spring plowing and seeding and other 
work that cannot brook delay—when every 
sunshiny day counts and must be taken ad¬ 
vantage of to the full—you can not afford to 
spare the horses for hauling. Yet the hauling 
must be done. That can’t wait either. 
THAT IS THE KIND OF WORK the Motor 
Truck is ideally suited to—in that kind of 
work it pays for itself in money—or in horse¬ 
flesh which, just now, is worth more than 
money. 
ONE MAN CAN DO the work of three to four— 
and you know what that means. Three less 
to feed, to pay, to direct—three less to “get 
along” with the rest of the help. 
YOU’LL BE SURPRISED—unless your neigh¬ 
bors own trucks and you have learned from 
them—the many kinds of work in which the 
Motor truck will replace the horses—and do 
it better as well as quicker and cheaper. 
LET THE NEAREST REO DEALER—and 
all dealers who sell Reo automobiles also sell 
and give service on Reo Motor trucks—let 
him show you photographs of Reo Motor 
Trucks in service in more than 100 different 
lines of business—yours among them. 
AND DON’T DELAY. Conditions which 
now obtain may pass. There is no certainty 
that the present tremendous demand and 
high prices for horses will continue indefin- 
ately-—though it looks as if it might at that. 
We hope so too—for your sake and for ours 
for it means good times for all. 
.BUT NOW IS THE TIME to install Motor 
Trucks—and if you want a Truck—and 
especially a Reo Motor Truck—in time to 
• relieve the horses for the spring work, you’ll 
have to order immediately as the demand 
is fully up to the possible factory capacity 
right now—and increasing daily. 
NEVER WAS THERE—never will there be, 
perhaps, a better time than right now to dis¬ 
pose of your old, out-of-date, slow, expensive 
horse trucking equipment and replace it with 
new, modern, reliable, and vastly more eco¬ 
nomical Motor Trucks. 
BECAUSE OF THE EUROPEAN WAR the 
demand for horses and mules is greater than 
at any former time. Prices are correspond¬ 
ingly high. 
THIS IS TRUE OF ALL CLASSES of horses 
but especially of the heavy draft types, mules 
and “chunks.” The kind you have been 
using for your hauling and trucking. 
YOU HAVE BEEN WISHING for a long time 
that you could install Motor trucks but have 
hesitated to do so because you felt you would 
have to dispose of your horses and horse 
equipment at a sacrifice. Now—for the time 
at least—that is all changed. You could 
scrap your wagons and harness and, from the 
sale of your horses alone, buy trucks sufficient 
to do the work they are now doing—twice over. 
FOR YOU KNOW OF COURSE that one Reo 
Two-ton Truck will do the work of three to 
five heavy draft teams. If on long hauls, 
they will do at least as much as the five best 
teams you have. 
THAT THIS IS SO is evidenced by the tre¬ 
mendous demand there has been of late for 
this type of truck from dairying, stock- 
raising and commercial farming sections. 
WE ARE SHIPPING an average of fifteen 
Motor Trucks per day—largest output of that 
class of truck we believe—and eighty per 
cent of them go to the country. It is a com¬ 
mon thing to ship car-loads to small towns in 
Wisconsin, Michigan, Ohio, Indiana, Penn¬ 
sylvania—in fact to every state in the union 
where dairying, or stock raising, or orcharding, 
or general farming is done on a commercial 
—which is to say a money-making—basis. 
THOSE MEN KNOW. You can safely follow 
their lead. They have not dispensed with the 
horses without the most careful consideration. 
SOME HORSES MUST BE KEPT, of course, 
for certain kinds of farm work. The kind 
where speed does not count and where unre¬ 
liability can be tolerated. 
BUT FOR HAULING produce to market— 
milk to the station, wheat or corn to the 
elevator—and for bringing feed to the farm, 
the Motor truck with five or eight times the 
speed pays for itself in a short time. 
HELP IS THE BIGGEST PROBLEM on the 
commercial farm—intelligent help. No use 
to tell you that—you are up against it every day. 
DO YOU KNOW THEN that it is vastly easier 
to get men you can trust with a Motor Truck 
than those who possess the many qualifica¬ 
tions necessary to properly feed, care for and 
handle a valuable team? 
IT’S A FACT NEVERTHELESS. That has 
been the experience of all trucking concerns 
in cities—and managers of commercial dairies 
and other farms are fast finding it out. 
REO MOTOR TRUCKS ARE FOOL PROOF 
—that is the first consideration. 
THEY ARE REO BUILT—which is to say 
they are designed by engineers whose experi¬ 
ence antedates that of others; made of the 
best materials known to science; there is 
always that Reo “50 per cent, over-size” in 
all vital parts. 
AND FINALLY; THEY ARE SO ACCES¬ 
SIBLE and so simple that, when, once in a 
blue moon, an adjustment, or a repair, or a 
replacement, of a part may be necessary 
any man with a spark of me¬ 
chanical sense can do it. 
ASK ANY DRIVER YOU HAVE 
and you’ll find he would rather 
drive a Motor Truck than a team. 
Rather care for it; and, nine 
times out of ten, you’ll find he 
Reo Two-Ton 'Model J) Motor Truck 
Price—Chassis with Driver’s Cab- $1650 
REO MOTOR TRUCK COMPANY, Lansing, Michigan 
Reo Automobiles and Reo Motor Trucks 
