THE K VJ L> NEW*YORKEK 
597 
REO MOTOR CAR COMPANY, Lansing, Mich. 
Reo Automobiles and Reo Motor Trucks 
WE DON’T LIKE to keep dinning at 
you. Seems inconsistent too when all 
the world knows that we don’t need to 
worry about selling all the Reos the 
factory can produce. 
IN FACT THE DEMAND is more than 
four times the possible supply. 
‘ JUST THINK OF THAT! If there isn’t 
food for optimism we don’t know. If 
business is slack anywhere, it isn’t 
with Reo. And the Reo demand, 
which is just as great in California as 
in New York State and just as exces¬ 
sive in Iowa as in Michigan, indicates 
that things must be pretty fair every¬ 
where. 
HERE’S A 25-ACRE PLANT running 
full force and over-time trying to meet 
a demand for automobiles—and orders 
every day more than four times the 
possible output. 
OF COURSE WE CAN’T SAY that all 
automobiles enjoy such a demand. 
Reo is unique among motor cars for 
many reasons. Reo cars have always 
been good cars—honest cars—depend¬ 
able cars—and cars of such low up¬ 
keep cost that every Reo owner insists 
on his friends buying Reos in preference 
to any others. 
THERE NEVER HAS BEEN a time 
since the first Reo was made that the 
have too little business, but past ex¬ 
perience with Reo over-demand makes 
us feel it is almost as bad to have too 
much. Buyers blame us for their 
own tardiness. 
SO—THIS IS FAIR WARNING— 
orders that come at once can be filled 
and with fairly early deliveries while 
those who delay ordering will surely 
be disappointed. 
THERE ARE TWO REOS this season 
—and one of them is the most popular 
automobile in America We can’t 
for the life of us tell which at this 
juncture. 
SUFFICE IT TO SAY the demand for 
the New Reo Six is more than four 
times as great as the factory capacity 
—and for Reo the Fifth it is also hope¬ 
lessly in excess of our ability to 
produce. 
AND NO WONDER. The New (1915) 
Reo the Fifth, “The Incomparable 
Four’’ at $1050; and the New Reo Six, 
“The Six of Sixty Superiorities’’ at 
$1385, represent, each in its power 
and price class—the greatest automo¬ 
bile value the world has ever seen. 
ORDER YOURS NOW—See your local 
Reo dealer. Make sure his allotment 
is not all exhausted—pay him a de¬ 
posit—get a definite delivery date— 
that’s the only way to be sure. 
big Reo plants could supply enough 
cars for all who wanted Reos. 
AND THERE NEVER HAS BEEN a 
time when the bricklayers and 
carpenters were not building additions 
to that great plant. Never a time! We 
are always building at Lansing—a 
year between visits and you’d hardly 
recognize the place. 
25 PER CENT OF LANSING’S popula¬ 
tion (40,000 people) derive their 
sustenance from the Reo pay-roll. 
And Lansing is one of the most pros¬ 
perous cities in America today. 90 per 
cent of the men who make Reo cars 
own theirown homes—are self-respect¬ 
ing, respected, independent citizens. 
MAYBE THAT ACCOUNTS to some 
extent for the superior quality in Reo 
cars. Undoubtedly does. 
ANYWAY THE FACT THAT IN¬ 
TERESTS you is that the demand for 
those cars is tremendous and that 
thousands—yes, tens of thousands, are 
bound to be disappointed this year. 
Can’t possibly make enough Reos to 
go around. Late comers will simply 
have to wait or accept “substitutes.” 
THAT’S WHY WE ARE keeping up 
our advertising schedule just as if we 
had to sell the cars—we don’t want 
you to blame us if you are late and 
and can’t get a Reo. It is bad to 
Have You Ordered 
That Reo of Yours? 
