742 
THE RUR-A.lv NEW-YORKER 
May 22, 1915. 
PUBLISHER’S DESK 
The attached clipping, referring to your 
Anti-Fake Club, touches a subject that is 
close to my heart, and I am glad to send 
a check for $5 to help along the move¬ 
ment. 
Some years ago I tried to get first one 
of the general magazines and then an¬ 
other to father just such a plan as this; 
that is, a plan that would incite the read¬ 
ers of this country to a general protest 
against fraudulent or other objectionable 
advertising. Most of the frauds that pub¬ 
lishers, for a consideration, blandly send 
into their readers’ homes to-day, get there 
not because the publishers haven’t intel¬ 
ligence enough to discriminate, but be¬ 
cause what is everybody’s business is no¬ 
body’s business and comparatively few 
readers ever take the trouble to protest. 
What they say in this matter the publish¬ 
ers will have to heed, for every publisher 
keeps his ear close to the ground, and is 
quick to choke off anything that might 
materially hurt his subscription list. 
Thei-e are a few of us in the advertis¬ 
ing business who are determined to do 
everything in our power to get disrepu¬ 
table advertising out of all publications 
and out of the United States mail. We 
are just as anxious to have this done for 
business reasons as for moral reasons, for 
every disreputable advertisement makes it 
more difficult for the reputable advertiser 
to get his message believed ; and to get. 
advertising believed is perhaps the most 
important part of the advertising man’s 
job. There are a number of advertisers 
to-day who are letting publishers know 
just where they stand—who are telling 
the publishers that they must choose 
whom they will serve—who are protest¬ 
ing against undesirable associations. If 
we can get a respectable number of the 
readers of this great country to act with 
us. we can soon have the worst offenders 
seeking the tall timber. 
You will see that I have referred to 
publishers more often than I have to 
fraudulent advertisers. I am convinced 
that the publisher is the man who most 
needs our attention. lie knows better 
than to become an accessory of the fraud¬ 
ulent advertiser, but he dares to do it for 
the money that is in it. Hence we have 
such ludicrous spectacles of great (?) 
newspapers in such cities as New York 
and Philadelphia slobbering with concern 
over the dear reading public on their edi¬ 
torial pages, while on the next page help¬ 
ing to hoodwink the pitiful victims of tu¬ 
berculosis, cancer, Bright’s disease, etc.. 
who, in addition to their physical misfor¬ 
tunes also happen t> suffer the misfor¬ 
tune of being readers of these “great 
molders of public opinion.” 
s. koland iiAT.T,. Advertising Manager. 
Alpha Portland Cement Co. 
Pennsylvania. 
We think the above letter is good 
enough to justify the space for publica¬ 
tion in full. It. covers the ground so com¬ 
pletely from the publisher’s and adver¬ 
tiser's standpoint that nothing more need 
to be said. It is important to the honest 
publisher, to the honest advertiser, and to 
the honest business house, that fake and 
deceptive advertising be kept out of the 
papers and magazines, but it is doubly 
important to the reading public that no 
traps be set for them in the publications 
that are permitted to come into their 
homes, and if the publishers for mercen¬ 
ary considerations will neglect what they 
owe to subscribers, then it is the duty of 
the reading public to take the thing in 
their own hands and correct the abuse. 
A policy of this kind followed up per¬ 
sistently will soon drive the fakes and 
the rogues out of business, and this is the 
object we hope to attain through the 
Anti-Fake Club membership. 
Can you give me any information about 
the Monarch Marble Company of Colo¬ 
rado? I am one of the heirs of an estate 
holding some of the bonds. The interest 
has not been paid for a year. T would 
like to know if there is such a company, 
and if so how they stand. R. L. a. 
Maine. 
We are inclined to think this was a los¬ 
ing investment from the start. Registered 
letters have been sent the president of the 
company—Robert E. Magee, 131 State 
street, Boston, Mass.—but no response is 
made, although we received the return re¬ 
ceipt showing the letters were delivered. 
The company is said to have left the 
State street office without paying the 
rent. Requests for information as to the 
extent of the mining operations bring no 
response, and we can only conclude that 
investments in this company are a loss, 
and an unhappy experience for the in¬ 
vestor. 
Some weeks ago we warned our readers 
to pass by the specious allurements of the 
Parisian Silverware Company and the 
Dominion Watch Company of Montreal, 
Canada. The watch company offered a 
watch as an award, representing the only 
expense to be the carrying charges. Later 
the Parisian Silverware Company used 
the same scheme in connection with 
silver. The goods were not worth even 
the carrying charges. A fraud order has 
been issued against them by the Post 
Office Department. 
Fraud orders have been issued against: 
.T. D. Edwards, 2703 Jackson Boule¬ 
vard, Chicago, Ill. 
A. B. Fay, 5730 W. Madison street, 
Chicago, Ill. 
Their schemes were to sell fortunes for 
a dime. Naturally the “fortune” was 
nothing but a stereotyped form, and sent 
without any regard for characteristics. 
This is about equal to the “Lost Heir” 
and “Spanish Prisoner” fakes. 
On May 11. 1914, I sent Mr. H. R. 
Daily, at Manlius, N. Y., a check for .$11, 
together with an order for 200 S. C. R. I. 
Red eggs from his first pen. Near the 
last of June I wrote him to cancel the 
order and return my money, whereupon 
he sent me 100 eggs. I then wrote him 
again to return the balance of the money 
but could get no reply. In August he 
sent on 50 more eggs and since then can 
get no reply from him. w. R. p. 
New York. 
The above seems to be a fair sample of 
Mr. Daily’s manner of treating his cus¬ 
tomers. Similar complaints have ap¬ 
peared in this department from year to 
year. 
An agent of the Charlton Nurseries of 
Rochester, N. Y., called on a friend of 
mine last Winter and took an order for 
$60 worth of nursery stock. When he 
got through talking he said “Sign this 
order,” and my friend signed without 
reading it. lie soon found out that he 
could get the same amount of goods for 
about $10, and wrote them to cancel the 
order. Last Tuesday they brought the 
goods, and threw them on his front piaz¬ 
za, and went away and said nothing. 
What would you advise him to do in the 
matter? T. P. F. 
Massachusetts. 
The above subscriber’s friend who 
signed this order can undoubtedly be held 
legally responsible and compelled to pay 
the $60 specified in the contract for the 
nursery stock, unless he can show in 
court that his signature to the order jvas 
secured through misrepresentation and 
fraud. Nursery houses selling through 
agents invariably refuse to accept can¬ 
cellation of orders, and while the price 
is usually exorbitant, we rarely find the 
price charged so much at variance with 
the value of the trees as stated in this 
case. The above letter, however, fairly 
represents the nursery agent transactions 
as they have been reported to us by sub¬ 
scribers. 
I am enclosing herewith outfit just as 
received in the mail today from the 
Progress Paint Company of Cleveland, 
Ohio. This is to my mind a pure fake 
proposition. If you wish to make use of 
it in your columns you are at liberty to 
do so. I am not willing to spend even 
two cents to send word tp these people 
that I do not wish to invest, but I am 
willing to spend the same amount to send 
the outfit along to you people as it is so 
plainly a fake proposition. j. b. b. 
Michigan. 
II 
Better than Horses in Every Way” 
The Small-Farm Tractor for All Farm Work 
"^JEVER have we marketed a machine that aroused 
so much enthusiasm among farmers as the Mogul 
8-16 oil-burning tractor. After a thorough trial, here are a 
few of the things they say—“Better than horses in every 
way;” ‘‘Every farmer should have one;” “Most useful machine I 
ever had, and so simple;” “Impossible to buy more farm power value 
for the money;” Why didn’t you build it years ago?” 
One feature of this tractor that has made a hit is its simplicity. It 
has a simple one-cylinder engine. There are no intricate gear shifts— 
you pull one lever to move forward and another to reverse. That’s all 
there is to it—easier to handle than a team. 
The cost to you is low—only $675 cash f. o. b. Chicago. Compare 
the work of the tractor with that of $675 worth of horse flesh and add 
the fact that it will run any machine requiring up to 16-horse power 
on the belt. That tells the story. Every farmer with 80 acres or more 
under cultivation can use a Mogul 8-16 tractor with profit. If you want 
a Mogul 8-16 oil tractor for summer and fall work, place your order 
-that’s the only way to be sure of prompt delivery. Write to 
now- 
the address below for full information. 
International Harvester Company of America 
(Incorporated) 
CHICAGO USA 
DflPPSILO FILLING MACHINERY 
HiU UU Especially Designed for Gas Engine Power 
Guaranteed to deliver silage into the silo at 50% less speed and 30% 
less power than ordinarily required. 
Cuts the silage in uniform lengths, which 
insures the Best of Feed. Silage packs 
closer, which permits of more tonnage 
into the silo. For strength, durability, 
capacity and easy-to-feed—Rosa Machines 
are unexcelled. Write for catalog. 
THE E. W. ROSS CO. 
Box 113 Springfield, Ohio 
We also manufacture the Roms Wood 
for life of machine. and IN-DE-STR-UCT-o Metal silo. 
Our 
65th 
Year 
BOOK of BARN PLANS 
Showing How the Home Carpenter Can Build Either or All of 4 Bully 
Farm Barns. Containing Full Framing Details and Speci¬ 
fications. And the Book is FREE to You 
The letter of the paint company alleges 
that they have a barrel of roof paint in 
the subscriber’s vicinity which must be 
disposed of at once to prevent the paint 
being shipped back—on this account the 
offer is made to sell the barrel of paint 
at less than half the regular price. If 
this subscriber were the only one receiv¬ 
ing this letter we might consider the of¬ 
fer as having been made in good faith; 
but the letter is a printed one with name 
filled in with typewriter, showing clearly 
that it was intended for general circula¬ 
tion. A little scrutiny of such letters will 
reveal the insincerity of such offers. 
It is our endeavor to keep each de¬ 
partment of The Rural New-Yorker 
separate and distinct. This enables each 
department to handle its own correspond¬ 
ence expeditiously and without confusion. 
If, therefore, you are sending in your sub¬ 
scription and wish to take the opportunity 
to make an inquiry of the Editorial De¬ 
partment and the Publisher’s Desk De¬ 
partment, it will be of great help to us 
and bring you a more prompt reply, if 
you will use separate sheets of paper fox- 
each of the three requests. The three 
letters may be enclosed in one envelope. 
When this is not done there is delay in 
separating the matter and getting it to 
the right department, and at times an 
inquiry is lost sight of. We want to 
make all departments of the paper more 
useful to our readers, and a little atten¬ 
tion to these details will help us to give 
them better service. 
The Book Contains 
(/) Plans for 28-Cow Stable, with milk 
room, feed and manure carriers, venti¬ 
lating system and two silos — all mod¬ 
ern and economical. 
{2) Four drawings for modern trussed, 
self-supporting roof barn of medium 
size, with silo built in the bay. 
(2) Four drawings for a 40-acre barn— 
may be auxiliary barn on large farm. 
(• 4) Four drawings that show exactly 
howto build an 8-horse stable—and 
a dandy horse stable it is. 
CYPRESS BOsI FARM LUMBER 
Fvery farmer should test out the endurance of Cypress. It is the one tested and certi¬ 
fied farm lumber, and Cypress shingles will last a long, long time. You can get it from 
your local dealer, probably; if not, write us and we will tell you where it may be had. 
FOUR FREE FARM BOOKS 
Vol. 4 is the BARN Book, with plans for 4 
barns; Vol. 20 is the FARM NEEDS Book, with 
plans for 8 farm outbuildings; Vol. 36 is the CAR¬ 
PENTRY BOOK, with 12 plans and sketches of 
difficult jobs in carpentry, and Vol. 37 is the NEW 
SILO BOOK. 
Southern Cypress Mfrs* Ass’n. 
So. Cypress Mfrs’ Ass’n. 
Department 12S 
Please send me the FREE books 
marked in the following squares: 
Barn Book (4 plans) Vol. 4. 
_ Farm Needs Book (8 plans) Vol. 20 
_ Carpentry Book (12 plans) Vol. 36. 
_ Silo Book (plans) Vol. 37. 
126 Hibernia Bank 
Bldg. 
New Orleans. La. 
or 
126 Heard Nat’l 
Bank Bldg. 
Jacksonville, Fla. 
(Address nearest pffi.ee 
for quick service) 
mBCBHUiann 
Town 
When you write advertisers mention The R. N.-Y. and you’ll get a 
quick reply and ;i “square deal.” See guarantee editorial page. : : : 
