Ready—the 1916 Hudson 
This is to announce the 1916 HUD 
SON—the third model of this new-type 
HUDSON, which has become the most 
popular class car of the day. 
It is 20 months since this new-type 
HUDSON came out at $1750. It 
weighed about one-third less than aver¬ 
age old-time Sixes. It cut tire and fuel 
cost in two. It had ample power, ample 
room for seven. It has proved itself 
one of the staunchest cars ever built. 
Despite its low price, it excelled in 
many ways the costly cars of that day. 
Its lightness was due to better materials, 
better designing, to refinement in place 
of crudity. 
This HUDSON became instantly popular. It 
took us one year to catch up with our orders. It 
forced us to treble our output. Repeatedly it 
attained a sale of a million dollars weekly. 
In the past 20 months, 15,000 men have bought 
it. After two seasons with it they unite in pro¬ 
nouncing it the ideal modern car. 
Now we announce improvements, in some re¬ 
spects the greatest HUDSON ever made. And 
one at least will be the most welcome innovation 
of the year—the new EJver-Lustre finish. 
Now a $1350 Price 
The first price on this new type was $1750. 
That was late in 1913. It startled Motordom. 
This was the first quality Six to sell under $2000, 
and many engineers said that price was impossible 
on a car of HUDSON quality. And they said our 
lightness—under 3000 pounds—was incompatible 
with strength. 
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Four Innovations 
1— Yacht-Line Body 
2— Ever-Lustre Finish 
3— Roomier Tonneau 
4— $200 Reduction 
over deep curled hair—a luxury which heretofore 
has been confined to costlier cars. 
Ever-Lustre Finish 
And now, best of all, comes a finish that stays 
new. We have built in our factory enormous 
ovens, large enough for hundreds of bodies. Now 
each coat of finish is forced on, then baked on. 
The result is a finish brilliant, deep and enduring. 
It resists weather, washing, rubbing, mud. You 
who have seen good cars quickly grow shabby 
will realize what this finish means. 
But the car was a HUDSON, and HUDSON 
standards are high. Howard E. Coffin was the 
designer, and he never had made a mistake. So 
men flocked to this car in such numbers that our 
next model, with 31 improvements, could be sold 
for $1550. 
Now, with a trebled output, we offer another 
$200 reduction. And that on a new model, vastly 
improved. That means $400 reduction—23 per 
cent—since this new type first came out at a 
price pronounced impossible. 
Yacht-Line Body 
And now comes the Yacht-Line body, a seven- 
year evolution. From straight lines we came to 
streamline. Now come lines so graceful and un¬ 
broken that we call them Yacht-Lines, and the car 
has been called “The Road Cruiser.” 
Even the door lines are unbroken. The tops 
of both the doors and the body are leather bound. 
The tonneau is roomier, the rear seat is wider. 
Now three big people are comfortable on it. With 
seven in the car, nobody is crowded, and the two 
extra tonneau seats disappear when not wanted, 
doubling the tonneau room. 
And now comes enameled leather upholstery 
Note that these advances come to you in a 
$1350 HUDSON. And note that this HUD¬ 
SON, by keeping so far ahead, is winning by 
thousands men who demand the best. ^ Wherever 
you go you will see this new-type HUDSON driven 
by men of distinction, men who know cars, old. 
experienced motorists. And this new model will 
* undoubtedly win 20,000 more. 
it 
Go see it now. Most HUDSON dealers have 
... And this, like every new-model HUDSON, 
is bound to be oversold. Last summer, thousands 
of buyers waited weeks for their HUDSON. This 
summer, despite our larger output, there will be 
waiting for those who delay. And you won’t find 
a car for second choice anywhere near so attractive. 
7-Passenger Phaeton or 3-Passenger 
Roadster, $1350, f. o. b. Detroit 
Also a new Cabriolet, $1650, f. o. b. Detroit 
HUDSON MOTOR CAR COMPANY 
DETROIT, MICHIGAN 
Ask your dealer about HUDSON service. It is ex¬ 
ceptional and extreme. It will tell you one reasoa why 
HUDSON cars give such perfect satisfaction. 
We have dealers everywhere. These are a few in your vicinity: 
NEW YORK DEALERS 
Albany—E. V. Stratton Co., SI Chapel Sc. 
Amsterdam—Stratton-Buck Co. 
Auburn—L. E. Springer. 
Avon—W. P. Schanck. 
Batavia—T. J. Kennedy. 
Bayshore—Jacob Finkelstein. 
Binghamton—New York Sales Co. 
Brooklyn—The Hudson Motor Car Co. of New York, 
1842 Broadway. 
Buffalo—Hudson-Oliver Motor Co., 1259 Main St. 
Cooperstown—Cook’s Auto & Supply Store. 
Cutchogue, L. I.—J. Henry Wolf. 
Dolgeville—Smith Bros. Garage. 
Easthampton, L. I.—I, Y. Halsey. 
Elmira—Hudson-Bender Motor Car Co., 110-12 W. 
Church St. 
Elizabethtown—V. W. Prime. 
Geneva—Geneva Auto Co. 
Glens Falls—Empire Automobile Co. 
Gloversville—Glovarsville Motor Car Co. 
Gouverneur—Seaker & Curtis. 
Homer—Briggs Bros. 
Hudson—Crescent Garage Co. 
Ithaca—J. Pritchard & Son. 
Jamestown—Eagle Garage Co. 
Kingston—Peter A. Black. 
Leonardville—L. H. Baldwin. 
Leroy—H. M. Bradbury. 
Liberty—E. H. Nichols. 
Lima—W. F. Harvey. 
Lowville—Wm. J. Ralston. 
Lynbrook—Kern Motor Co. 
Malone—E. T. Rider. 
Mt. Kisco—Co-operative Assn., Bedford Farmers’. 
Newburgh—Sloan & Clapper, Inc., 10-12 Lander St.. 
New Milford—J. C. Drew. 
New Rochelle—The Diamond Motor Car Co. 
New York—The Hudson Motor Car Co. of New York, 
1842 Broadway. 
New York—C. R. Radcliffe Co., Jerome and Burn¬ 
side Aves. 
Newark—Jay Wright. 
St. 
Niagara Falls—E. C. Fish. 
Nyack—Nyack Garage, Inc. 
Oneida—Cole Tool & Machine Co. 
Oneonta—Hudson Motor Sales Co. 
Penfield—Schaufelberger Bros. 
Peru—Clough Bros. 
Poughkeepsie—W. H. Lyall, 432 Main 
Rochester—Ailing & Miles, 37 East St. 
Salamanca—Salamanca Garage Co., 32 Broad St, 
Saranac Lake—The Gray Bellows Motor Co. 
Schenectady—Stratton-Barron Co., 1634 Union St, 
Seneca Falls—E. H. Hosley. 
Stapleton, S. I.—Louis Blum. 
St. Johnsville—B. & C. Auto Co., Inc. 
Syracuse—Stowell Motor Car Co. 
Tannersville—Broadway Garage. 
Troy—Listman-Stratton Co., 237 River 
Utica—A. A. Lederman Co. 
Victor—Homer E. Snyder. 
Warsaw—G. W. Glasier. 
Watertown—Perl N. Devendorf. 
Wellsville—Brown & Duke. 
Williamson—L. A. Wilson. 
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