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4-cylinder Unit Power Plant with 
enclosed fly-wheel and clutch. 
Demountable Rims are regular 
equipment of the 1916 Maxwclf- 
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Front view showing the handsome 
lines of the new radiator and hood. 
Low “First-Cost” Records Broken 
The new 1916 Maxwell shatters all low 
"first-cost” records for a real automobile. Think 
of it—a full 5-passenger car—an absolutely com¬ 
plete car, with electric starter, electric lights, 
high-tension magneto, and every refinement—a 
luxurious car—a beautiful car—a powerful 50- 
mile-an-hour-car,—yet a light-weight real economy 
car—for $655. 
All Low “After-Cost” Records Broken 
The "first cost” of an automobile is a big consideration to 
any sane man, but tlie "after cost” is an even bigger considera¬ 
tion to any man who wants to remain sane in bis automobile 
investment. 
The " after cost ” or upkeep is wbat a car costs you to main¬ 
tain, run, and enjoy, after you have bought it, and it is mighty 
bard to enjoy an automobile if it costs you too much to run. 
The Maxwell lias lowered all economy records for: 
' 1st—Miles per set of tires 
2nd—Miles per gallon of gasoline 
3rd—Miles per quart of lubricating oil 
4th—Lowest year-in-and-year-out repair bills 
1916 Maxwell High-Priced-Car Features, all included 
for $655 
Electric Starter and 
Electric Lights 
Demountable Rims 
High-tension Magneto 
"One-man” MohairTop 
New Stream-line 
Design 
Wider Front and Rear 
Seats 
Electric Horn 
Double Ventilating 
Windshield (clear 
vision and rain-proot) 
Aluminum Transmis¬ 
sion Housing 
Robe Rail with back 
of front seat leather 
covered 
Handsome Rounded 
Radiator and Hood 
Linoleum covered 
running-boards and 
floor-boards 
Automatic Tell-tale 
Oil Gauge 
Ilcat-treated, Tested 
Steel Throughout 
Easy Riding and Mar¬ 
velous Flexibility 
Unusual power on 
hills and in sand 
Ability to hold the 
road at high speed 
Improved Instrument 
Board with all in¬ 
struments set flush 
Every feature and e^ery refinement of cars that sell at twice its price 
_ Speedometer, fuse box. ignition, 
light*, battery regulator, alt mounted 
flush on instrument board. 
Note the compact arrangement 
of spare tire carrier, tail light and 
license bracket. 
perfect-fitting," one-man "mohair 
top; quick adjustable storm Curtains, 
roUeu up inside of top. 
PRICE F. O. B. DETROIT 
1 
Built complete by 
the three gigantic 
Maxwell factories at 
Detroit, Dayton, and 
Newcastle. 
Write for the 1916 Maxwell Catalogue, and name of the Maxwell Dealer 
nearest you. Address Dept. B.W. 
MAXWELL MOTOR COMPANY, Inc., Detroit, Michigan 
16 Great Maxwell 
Service Stations — 54 
District Offices—Over 
2,500 Dealers—all giv¬ 
ing Maxwell service. 
