1016 
THE RUKAb NEW-YORKER 
August 14, 1915. 
THE RURAL. NEW-YORKER 
1017 
$1095 
5 Passenger Touring Car 
Roadster - $1065 
f. o. b. Toledo 
mutt—mum i 
V 
The World’s Most Highly 
Developed Automobile Motor 
I N 1904, the automobile world 
was startled by a new inven¬ 
tion—the famous silent Knight 
automobile motor. 
This motor differed from the other 
accepted types then and now in use 
•—whereas all others deteriorated 
with use, this improved; whereas to 
all others carbon was harmful, here it 
was beneficial; size for size it 
delivered more power. 
This Knight type motor had no 
noisy poppet valves; no noisy cams; 
no uncertain valve springs; no 
troublesome valves to grind; practic¬ 
ally no wearing parts. All of which 
combined to make for silence. 
Instead 
sleeves. 
it had silent sliding 
This ingenious 
revolutionary. 
invention was 
In every essential respect it was 
superior. 
It eliminated the objections en¬ 
countered in previous motors. 
It had more power. 
It had longer life—in fact, the 
more it was used the more efficient 
it became. 
It was so quiet in fact that, stand¬ 
ing next to the hood, one could 
hardly tell whether or not it was in 
operation. 
Thus, over night, a new standard 
in motors was permanently estab¬ 
lished. 
Although today America leads the 
world in automobile design, at the 
time this new motor was invented 
(1904) Europe stood first. 
They were further advanced; had 
had broader experience; possessed 
better facilities, and had the most 
competent engineers. 
So Europe was the logical market 
for the new motor. 
Foreign manufacturers were quick 
to realize its merits. 
They could not adopt it fast enough. 
The greatest of all the leading 
Continental manufacturers imme¬ 
diately equipped their cars with it. 
Since then they have used nothing 
else. 
Here are some of Europe’s leading Knight Motored Carr % 
England—Daimler France—Panhard Germany—Mercedes Belgium—Minerva 
Siddeley-Deasy Mors Martini Rossel Bellanger Aries Gregoire Loeb 
Horsh Hansa Reichenberg Automobilefabriken Thrige 
And these are the motor cars that cost from $4000 to $8000 each! 
This is the famous 
motor used by the 
Kings and Queens 
of Europe. 
Here are some of the royalty 
of the world who own Knight 
Motored cars : 
His Majesty George V., King of England and 
Emperor of India. 
Her Majesty Queen Mary. 
Her Majesty Queen Alexandra. 
His Majesty Wilhelm, Emperor (Kaiser) of the 
Germans and King of Prussia. 
His Majesty Nicholas, Emperor (Czar) of all 
the Russias. 
His Majesty King Gustave V. of Sweden. 
His Majesty the Emperor (Mikado) of Japan. 
The Empress Dowager of Russia. 
His Majesty Alphonso XIII., King of Spain. 
His Majesty Albert I., King of the Belgians. 
His Majesty King Ferdinand of Bulgaria. 
His Majesty Konstantinos, King of the Hellenes 
His Majesty Haakon, King of Norway. 
Ilia Royal Highness the Prince of Wales. 
His Royal Highness Prince George of Greece. 
His Majesty King William II., of Wuertem- 
berg. 
His Royal Highness the Ameer of Afghanistan. 
Her Royal Highness the Crown Princess of 
Sweden. 
His Royal Highness the Duke of Connaught. 
His Royal Plighness the Grand Duke Cyril. 
Her Royal Highness the Grand Duchess 
Vladimir. 
His Royal Highness Prince Arthur of Con¬ 
naught. 
His Royal Highness Prince Henry of Batten- 
berg. 
His Highness Ernst, Duke of Altenburg. 
His Highness Heinrich XXIV., Reigning 
Prince of Reuss. 
His Highness Adolphus, Reigning Prince of 
Schaumburg-Lippe. f 
i 
The World’s Lowest-Priced 
Knight Motored Automobile 
LL this time John N. Willys, 
president of The Willys- 
Overland Company, kept 
an eye on the development of this 
wonderful motor. 
lie spent a great deal of time 
abroad personally studying its per¬ 
formance. 
He visited the factories of Eng¬ 
land, Germany, France and 
Belgium. 
He and 
worked on 
for years. 
his staff of engineers 
a Knight Motor plan 
those costly European cars — the 
cars that sell at $4000 to $8000 
apiece. 
Yet it costs you but $1095! 
The vast economy of producing 
cars in great quantities is something 
no foreign manufacturer can com¬ 
pete with. 
We make more cars in a single 
week than most European manufac¬ 
turers make in a whole year. 
That is why our price is so much 
less! 
And this plan was to give to 
America a Knight motored automo¬ 
bile that would be within the reach of 
the majority. 
The 1916 Willys-Knight at $1095 
is the gratifying result. 
This car has all the mechanical 
advantages and all the efficiency of 
If you have ever ridden in a 
Knight motored car you would have 
no other, irrespective of make or 
price. 
In the first place, it has more 
power than a poppet valve motor of 
equal size. 
Specifications: 
It is so smooth and silent —you 
scarcely hear a sound. It just purrs 
along with steady, vibrationless, 
noiseless, even power. 
Its flexibility is remarkable. You 
are not continually shifting gears. 
All you have to do is steer—and 
touch the throttle. 
From both a construction and a 
driving standpoint this new Willys- 
Knight is a magnificent car. 
We should like to give you and 
your family a demonstration. 
This is the only way we can actu¬ 
ally acquaint you with the many 
and wonderful Knight advantages. 
See the Willys-Knight dealer in 
your town today. Make an appoint¬ 
ment for an immediate demon¬ 
stration. 
i*A/rrAti©fa 
“t«etR or 
40-horsepower Knight Motor; 
cylinders cast en bloc. Jd/%" 
bore x PA," stroke 
High-tension magneto ignition 
Vacuum tank system 
lilt-inch wheelbase 
Full-floating rear axle 
Underslung rear springs 
34" x 4" tires; non-skids on rear 
Demountable rims 
Color: Royal blue with ivory 
striping; grey wheels; nickel 
and polished aluminum trim¬ 
mings 
Headlight dimmers 
Electric starting and lighting 
system 
One-man mohair tap 
Ventilating type windshield, 
Magnetic speedometer 
“ Made in U. S. A.” 
Handsome catalog on request. Please address Dept. 363 
The Willys-Overland Company, Toledo, Ohio 
“Made in U. S. A.” 
Also Manufacturers of the 
us Overland Automobiles 
