Best of a Long Line 
of Blue Ribbon Cars 
Hupmobile history is like the blue ribbon pedigree of finely bred 
farm stock. 
It will stand the same close inspection because there has never 
been an inferior Hupmobile. 
The stock raiser breeds quality into the strain—we build it into 
the car. 
His process is somewhat hazardous and uncertain—ours is cer¬ 
tain, positive and evolutionary. 
We began with a clear-cut idea of the kind of a car we wanted to 
build. 
We wanted all around efficiency first; and having gotten that, we 
wanted the Hupmobile to be celebrated for its sturdiness, long 
life, comfort and economy. 
We built these four qualities into the first Hupmobile—the “20”, 
which won a reputation the world over for complete satisfac¬ 
tion at low cost. 
But we wanted the strain of staunchness and stamina to be still 
more pronounced—and we got it in the “32”, which surpassed 
the “20” for low record repair costs in the hardest kind of 
service. 
We continued these traits in last year’s model, and brought its 
comfort, luxury and size up to a point unusual in a car of its 
class. 
The combination is now complete; and has been carried fai tlier 
than ever in the 1916 model. 
The new car is better than those Hupmobiles that have been 
favorites on thousands of farms—the best we have ever pro¬ 
duced. 
It far excels in real merit, we believe, any other car of similar 
price and more than holds its own with those selling considera¬ 
bly higher. 
Literally, this new Hupmobile is worth $200 more than last year’s 
car, because of improvements made in quality, design, con¬ 
struction and equipment. Yet its price is $115 lower. 
The 1915 Hupmobile was considered to be most comfortable and 
easy riding. The new model is even more comfortable, and 
rides with even greater ease. 
Its upholstery is better, its cushions deeper and softer, made of 
real leather, genuine curled hair and the most expensive coiled 
springs we can buy. 
The motor is 20 per cent more powerful, yet fully up to the Hup¬ 
mobile economy lhark. 
Tires are to per cent oversize in relation to weight—which means 
longer tire wear and easier riding. 
Tungsten steel valves, 16-plate disc clutch, bronze shell motor 
bearings, spiral bevel gears in rear axle, nickel steel axle shafts, 
vanadium steel mainleaf in springs, tubular propeller shaft, 
Bijur starting and lighting system—these are some of the fea¬ 
tures which make the $1085 Hupmobile worthy of comparison 
with any car on the market. 
This sign on Service Stations throughout 
the United States and Canada guarantees 
expert care for your Hupmobile when and 
where you want it — without cost to you. 
On top of all these is an added element of great value in the Hupmo¬ 
bile free national service system — the like of which you get with no 
other car. 
Every buyer of a 1916 Hupmobile receives a leather-bound book of cou¬ 
pons, good for 50 hours of labor at any Hupmobile service station. 
This service is entirely free to the owner, and means that the car is 
kept in perfect running condition by Hupmobile experts. 
Hupmobile service stations have been established everywhere, ex¬ 
pressly to render this free service to our owners. 
There is probably one in your own neighborhood; or at least so close 
to you that it is easy to reach. 
This is the first national system of free service put into effect by any 
automobile manufacturer. 
It is so complete, and means so much genuine satisfaction to the owner, 
that you should learn all its details before you buy any car. 
Write for these, and for the latest Hupmobile catalog — a beautiful 
book — or call on the nearest Hupmobile dealer. 
This leather-bound coupon book is given 
you when you purchase a 1916 Hupmobile. 
The coupons are exchangeable for SO 
hours of free service labor on your Hup¬ 
mobile at any Hupmobile Service Station 
in the United States or Canada. 
Hupp Motor Car Company, 1345 Milwaukee Avenue, Detroit, Mich. 
