Front view showing the handsomo 
lines of the new radiator and hood. 
16 Great Maxwell 
Service Stations — 54 
District Offices—Over 
2,500 Dealers—all giv¬ 
ing Maxwell service. 
1916 Maxwell High-Priced Car Features, all included 
for $655 
Electric Starter and 
Electric Lights 
Demountable Rims 
High-tension Magneto 
“One-man”MohairTop 
New Stream-line De¬ 
sign 
Wider Front and Rear 
Seats 
Electric Horn 
Double Ventilating 
Windshield (clear vis¬ 
ion and rain-proof) 
Aluminum Transmis¬ 
sion Housing 
Robe Rail with back 
of front seat leather 
covered 
Handsome Rounded 
Radiator and Hood 
Linoleum covered 
running-boards and 
floor-boards 
Automatic Tell-tale 
Oil Gauge 
Heat-treated, Tested 
Steel throughout 
Easy Ridingand Mar¬ 
velous Flexibility 
Unusual power on 
hills and in sand 
Ability to hold the 
road at high speed 
Improved Instrument 
Board with all in¬ 
struments set flush 
Every feature and every refinement of cars that sell at twice its price 
PRICE F. O. B. DETROIT 
Write for 1916 Maxwell Catalogue, and the name of Maxwell 
Dealer nearest you. Address Dept. B.W. 
Maxwell Motor Car Company, Inc., Detroit, Michigan 
perfect-fitting, “one-man ” mohair 
I top; quick adjustable storm Curtain*, 
relied up inude of top. 
Built complete by 
the three gigantic 
Maxwell factories at 
Detroit, Dayton, and 
Newcastle. 
4-cylinder Unit Power Plant with 
enclosed fly-wheel and clutch. 
Demountable Rims are regular 
equipment of the 1916 Maxwell- 
A Stampede to the 1916 Maxwell 
Today, the 1916 models of every important make of automobile 
have been viewed by the most critical jury in the world—the 
American automobilists. 
Already the record-breaking sales of the 1916 Maxwell show 
an absolute buying stampede to the “Wonder Car.” 
The “wise ones” who have given the 1916 Maxwell the verdict, 
base their judgment of real automobile value upon these four 
vital points: 
1st—The “first cost” of the car. 
2nd—The “after cost” of the car. 
3rd—The quality of the materials and workmanship in the car. 
4th—The equipment and the “completeness” of the car. 
The 1916 Maxwells new price, $655, fully equipped, with electric starter, 
electric lights, high-tension magneto, demountable rims, “one-man” mohair 
to]), and every oilier higli-priced-car feature, has earned it first place as the car 
of record low “First Cost.” 
The 1916 Maxwell’s lowering of all economy records for— 
1st—Miles per set of tires. 
2nd—Miles per gallon of gasoline. 
3rd—Miles per quart of lubricating oil. 
4th—LoAvest year-in-and-year-out repair bills 
has earned it first place as The Car of Lowest “After Cost.” 
The 1916 Maxwell’s pure streamline body, new rounded clean-cut radiator 
design, and handsome “one-man” top, have earned for it first place as “the 
prettiest thing on four wheels.” 
The 1916 Maxwell’s special heat-treated, laboratory-tested steel, built into 
a Twentieth Century Automobile by men who really know liow,—has earned 
for it first place as the car of record low repair bills. And this record will 
extend over the entire life of the 1916 Maxwell. 
Speedohieter, fuse box. ignition, 
light., battery regulator, all mounted 
flush on instrument board. 
Note the compact arrangement 
of spare tire carrier, tail light and 
license bracket. 
