The Acknowledged Automobile 
Sensation of 1916 
The Lowest Cost Real Automobile 
4-cylinder Unit Power Plant with 
enclosed fly-wheel and clutch. 
Demountable Rims are regular 
equipment of the 1916 Maxwell- 
From the Atlantic to the Pacific, from the Gulf to the Great Lakes, 
in every City, Town and Hamlet, automobilists are lauding the 
1916 Maxwell's power,—the 1916 Maxwell’s beauty,—the 1916 
Maxwell’s luxury,—the 1916 Maxwell’s complete and detailed 
equipment. 
Everywhere, men who know motor cars, are marveling that $655 
now buys a beautiful, powerful, stream-line, real, complete, full 
five-passenger car, with electric starter,—electric lights,—high- 
tension magneto,—demountable rims,—“one-man” mohair top, 
and every other feature and modern refinement known to the 
automobile industry. 
The Car of Lowest “After-Cost” 
Owners of the new Maxwell know that the first inspection, and the 
first ride, do not disclose the real worth of the “1916 Wonder Car.” 
That only becomes apparent after week-in, and week-out, year- 
round use. Then it is found that the Maxwell gives matchless auto¬ 
mobile service and lowers all economy records for: 
1st—Miles per set of tires. 
2nd—Miles per gallon of gasoline. 
3rd—Miles per quart of lubricating oil. 
4th—Lowest year-in-and-year-out repair bills. 
Speedoftfifter, fuse box, ignition, 
light*, battery regulator, all mounted 
flu»h on instrument board. 
Note the compact arrangement 
of spare tire carrier, tail light and 
license bracket. 
Ijront view showing the handsofflo 
lines of the new radiator and hood. 
1916 Maxwell High-Priced Car Features, all included 
for $655 
Electric Horn 
Electric Starter and 
Electric Lights 
Demountable Rims 
High-tension Magneto 
“One-man”MohairTop 
New Stream-line De¬ 
sign 
Wider Front and Rear 
Seats 
Every feature and 
D o able Ventilating 
Windshield (clear vis¬ 
ion and rain-proof) 
Aluminum Transmis¬ 
sion Housing 
Robe Rail with back 
of front seat leather 
covered 
every refinement 
PRICE F. O. B. 
Handsome Rounded 
Radiator and Hood 
Linoleum covered 
running-boards and 
floor-boards 
Automatic Tell-tale 
Oil Gauge 
Heat-treated, Tested 
Steel throughout 
of cars that sell 
DETROIT 
Easy Ridingand Mar¬ 
velous Flexibility 
Unusual power on 
bills and in sand 
Ability to bold the 
road at high speed 
Improved Instrument 
Board with all in¬ 
struments set flush 
at twice its price 
Perfect-fitting,"one-man” mohair 
I top; quick adjustable storm curtain*, 
rolled up inside Of top. 
Built complete by 
the three gigantic 
Maxwell factories at 
Detroit, Dayton, and 
Newcastle. 
Write for the 1916 Maxwell Catalogue, and name of the Maxwell 
Dealer nearest you. Address Dept. B.W. 
Maxwell Motor Car Company, Inc., Detroit, Michigan 
16 Great Maxwell 
Service Stations — 54 
District Offices—Over 
2,500 Dealers—all giv¬ 
ing Maxwell service. 
