No Extras To Buy 
Everyone about to buy an automobile is interested in cost—both first cost and after cost. Unless 
the car you buy really is completely equipped, its price does not at all represent the first cost. 
The following is a list of equipment on the Maxwell Car with its 
approximate retail cost: Approximate 
[Retail Cost 
1— Electric Starting and Lighting System, Lamps, etc., $95.00 
2— High-Tension Magneto, - - - 50.00 
3— Demountable Rims, .... 25.00 
4— Speedometer, ------ 15.00 
5— Clear Vision, Double Ventilating Rainproof Windshield, 12.00 
6— Linoleum Covering for Running and Floor Boards, 8.00 
7— Anti-skid RearTires (cost difference over smooth treads), 5.00 
8— Electric Horn and adjuncts, - 3.50 
9— Spare Tire Carrier, ----- 3.50 
10— Oil Gauge, ------ 1.50 
11— Robe Rail, ------ 1.50 
12— Front and Rear License Brackets, - 1.50 
Total, $221.50 
If you purchase an automobile which lacks these features, you 
must add their cost to the price of the car if you want real automobile 
comfort. 
Deduct this amount ($221.50) from the price of the Maxwell ($655) 
and then you will realize what wonderful value is represented by the 
Maxwell Car. 
Think of it—a beautiful stream-line car, built of special heat-treated 
steel, with a powerful fhur-cylinder motor; thoroughly cooled by a 
gracefully rounded radiator of improved design and a fan sliding gear 
transmission—semi-elliptic front and three-quarter elliptic rear springs, 
making shock absorbers unnecessary—one-man mohair top—high 
quality upholstery, and ample seating capacity for 5 adults, really fully 
equipped for $655. 
The high-priced car features mentioned, as well as the light-weight 
of the Maxwell Car, account for the wonderfully low after-cost records 
of the Maxwell. The Maxwell is lowering all economy records for 
1st—Miles per set of tires 
2nd—Miles per gallon of gasoline 
3rd—Miles per quart of lubricating oil 
4th—Lowest year-in-and-year-out repair bills 
See the new 1916 “Wonder Car” at the nearest Maxwell dealer’s, 
and you will realize that it is the greatest automobile value ever offered. 
Every feature and every refinement of cars of twice its price 
WYite for beautifully illustrated catalogue. Address Department B. W. 
MAXWELL MOTOR COMPANY, Incorporated 
DETROIT, MICHIGAN 
