Wonderful Car 
MatchlessValue 
—this New Reo the Fifth 
at Its New Price 
SalientT-eaturer 
Wheel Base—115 inches. 
Springs—Front—Semi-elliptic — 38" x2" 
with _ 7 leaves. Hear—three-quarter 
elliptic. Lower section—44^"x2" 
with 7 leaves; upper section 22 13-16"x 
2" with 7 leaves. 
Front Axle—I-beam, drop forged, with 
Timken roller bearing spindles. 
Rear Axle — Tubular — semi-floating. 
Timken roller bearings at differential — 
Hyatt High Duty roller bearings at 
wheels, pinion integral with stub shaft 
■—two universal joints in propeller shaft 
•—torque taken by separate torque arms 
■—gear ratio 4 to 1. 
Tires—34" x 4" front and rear. Non- 
skid on rear. 
Motor—Vertical, four-cylinder, cast in 
pairs,modified Ltype with integral head, 
with inlet valve in head. Valves 
mechanically operated and protected. 
Exhaust valve seated directly in the 
cylinder. Barrel type crank case with 
three crank shaft bearings. Helical 
timing gears running in oil. 
Cylinder dimensions— 4%'x 4\o". 
Horsepower—35. 
Cooling System—Water jackets and 
tubular _ radiator, cellular pattern. 
Water circulation by centrifugal pump 
direct to exhaust valves. 
Carburetor—Automatic, heated by hot 
air and hot water. 
Ignition—Combined generator and mag¬ 
neto driven through timing gears; 100 
ampere hour storage battery. 
Starter—Electric, separate unit, six volts, 
connected to transmission. 
Transmission—Selective swinging type 
with single rod, center control. 
Clutch—Multiple dry disc, faced with 
asbestos, with positive and instant 
release. 
Brakes—Two on each rear wheel, one 
internal, one external, 14" diameter 
drums. 
Steering—Gear and sector with 18" 
steering wheel. 
Control—Left-hand drive, center control 
—^spark and throttle on steering wheel 
with foot accelerator. Positive—thief 
proof locking device. 
Fenders—Drawn sheet steel of latest 
oval. type. 
Gasoline Capacity —16 gallons. 
Body—Five-passenger streamline touring 
car type with extra wide full “U” doors, 
front and rear. Genuine leather up¬ 
holstering. Deep cushions and backs. 
Finish—Body, Golden Olive; running 
gear, black; equipment, nickel trimmed. 
Equipment — Fully electric lighted 
throughout, improved 5-bow, one-man 
mohair top with full side curtains, 
mohair slip cover; clear-vision, rain- 
vision, ventilating windshield; speed¬ 
ometer, electric horn; extra rim with 
improved tire brackets; pump; jack; 
complete tool and tire outfit; foot and 
robe rails. 
Price—$875, f. o. b. Lansing, Mich. 
WE REO FOLK FEEL that if we had accomplished only this, the perfection of this great Reo 
The Fifth model to the high degree it has attained, our contribution to the progress or the world 
would have been well worth while. 
TO HAVE ACHIEVED through years of endeavor a motor car of such mechanical excellence— 
such absolute reliability—dependability, and of such low maintenance cost—is a record of which 
any corps of engineers might well be proud. 
WHEN YOU CONSIDER that the average cost of maintenance for cars of this model has proven 
to be less than six dollars per car per year (and thousands of owners tell us they have never spent 
a dollar for replacements or repairs), you will appreciate that the quality of materials in this 
product must be wonderfully uniform throughout. 
AND THAT IS THE FACT. A marvelous degree of precision—and uniformity—has been 
reached and is applied to the composition and treatment of metals that go into Reo cars. 
THAT IS WHERE REO QUALITY is obtained—that and the equally accurate workmanship for 
which the Reo factories and organization is famous among automobile manufacturers. 
THIS REO THE FIFTH represents more years of concentrated effort on the part of Reo engi¬ 
neers—has been more consistently refined and improved—and for a longer period—than any 
other automobile in America so far as we can recall. 
IT IS THE RIPEST PRODUCT of Reo experience and engineering acumen. And all there was 
of Reo good intent—Reo integrity—Reo aspiration—went into the original designing and, 
year after year since then, into the refining of this model until the result is this newest Reo the 
Fifth, a motor car that very nearly approximates perfection—as nearly as is humanly possible. 
BUT IF THAT IS an engineering achievement of the first magnitude—and we submit that the 
extremely low up-keep cost combined with the consistency of performance of Reo the Fifth 
proves it to be all that—still we believe our greatest achievement has been the placing of this 
great car—this big, roomy, powerful car—within your reach at its present price. 
FIVE YEARS AGO it was not possible to procure a car of this quality—performance, beauty, fin¬ 
ish, reliability and low operation cost—anywhere in the world at $5,000. 
IN FACT IT WAS NOT POSSIBLE to obtain a car of such mechanical excellence at any price— 
because science had not up to that time, developed an automobile to that point of perfection. 
WE SOMETIMES WONDER if the average buyer appreciates what a marvelous piece of mechan¬ 
ism he is now able to own for so small an amount. 
WHY, IT WAS UNDREAMED OF a few years ago—most buyers cannot grasp it even yet. 
STUDY THE SPECIFICATIONS—Consider the power; the wheel base; the bigness of the car in 
every way. Then look at the finish; inspect the workmanship—the fineness, the accuracy:— 
RIDE IN IT—DRIVE IT YOURSELF—for you can easily drive Reo the Fifth if you have ever 
handled any automobile—and learn at first hand how silent and sweet running it is,— 
THEN REMEMBER that back of all we say and your local Reo dealer says about this car is the 
Reo guarantee backed in turn by Reo financial stability and Reo integrity. And say then if any¬ 
where else in all the world you can find such value as is represented in this latest edition of Reo 
the Fifth at its price—$875. 10 5 _c 
REO MOTOR CAR COMPANY, LANSING, MICHIGAN, U. S. A. 
