NOTE: Even after its experience of nearly a century. Case is not content to publish advertisements unless based on the very latest 
authoritative information. This is one of a series of messages to farmers prepared after visiting tractor demonstrations, talking to hundreds 
of farmers and carrying on a national investigation through our sales organization and by mail to find the gas tractor needs ot the tarmers. 
Unchaining the Farmer 
Farmers face two great problems today—-and these are 
probably the biggest economic questions in America because they 
indirectly affect every man, woman and child. These two problems are the 
help question and the horse question. The solution has bothered men for years 
—but now the situation is acute. 
“How,” asks the average farmer, “are we to keep up with the rising costs 
of production and scarcity of men and horses or mules?” 
A Producer Wanted- 
Not a Waster 
Farm help is mighty hard to find 
and a continual source of expense. 
Horses are notoriously high priced and ex¬ 
pensive to keep. With what it takes to keep our horses, 
the Government says, we could feed 125,000,000 peo¬ 
ple. The farmer—not the consumer—pays from his 
profits for the feeding of our 25,000,000 horses and 
mules. In Kansas farmers spend $40,000,000 a year 
to feed draft horses, says C. W. Campbell, Secretary 
of the Kansas Live Stock Registry Board. Yet each 
horse actually works about three hours a day, averag¬ 
ing the year. Each horse requires 27 minutes care a 
day. Horses eat when idle or working. Expense 
goes on winter and summer—24 hours a day. 
Too many men are “horse-poor.” Too many 
farms are burdened by unnecessary expense. Too 
many farmers are chained down by these problems— 
unable to put their farms on a profitable basis. Too 
many farms are over-horsed, but under-powered. A 
farm must be put on an earning basis like other 
businesses. 
Now Comes Case 
To Help Farmers 
Now comes this international 
organization of farm engineers, this 
experienced concern with a history of 74 years 
of success behind it, with the answer to our problem. 
“Case Tractors ”—that is the answer, for small, 
medium or large farms. One man can do more with 
a Case 10-20 tractor than with the ordinary slow, 
five-horse outfit. These tractors are not hurry-up 
jobs to meet a sudden demand — they, too, are 
backed by our experience in the agricultural field. 
“It is extremely important to consider the reputa¬ 
tion behind the tractor,” says the Farmers’ Mail and 
Breeze. “Care should be taken to guard against 
tractors built on half-baked ideas. When you buy 
a tractor of a standard company you are certain of 
getting an engine that has received thought and study 
by specialists who know the problem of farm tractors.” 
Then the Country Gentleman warns farmers from 
investing in tractors hurried to the market by companies 
which lack experience in this or the farm implement field. 
‘•Not all the light tractors on the market are practical,’’ 
it says. 
No Tractor Like the CASE 
Case tractors are made in the Case shops by Case workmen. 
This includes our specially designed tractor motor. You can depend on our 
engine delivering the power. It is simple, efficient, economical, and noted for its 
constant, responsive power. At all the tractor demonstrations this year Case tractors commanded the attention 
of thinking, studious farmers who were planning to do away with costly methods and claim the profits that rightfully 
belong to them. Men admired Case simplicity, and contrasted our experienced engineering methods with freaky types 
recently introduced. Some men expected to find Case tractors suitable only for large farms, but were pleasantly surprised 
to find our line included all sizes, suitable for all farms. Case gas tractors are in four sizes—the 10-20,12-25, 20-40 and 30-60. 
Cheaper Than Cheaper Tractors 
For you who want a real, everyday tractor, one that is backed by 
a reputation, we say that a Case tractor costs less than cheaper trac¬ 
tors because it is built honestly and carefully. Case principles are 
right, and no Case tractor is too small, too light or too cheap. Case 
tractors are built to uphold a name and fame that must not be 
dimmed, so they will not be claimed by tractor graveyards. The 
wise farmer who chooses a Case is bound to increase his farm prod¬ 
ucts, and never have to experiment with one tractor and then an¬ 
other. He need never fear that he will be caught with an orphaned 
tractor on his hands. 
Farmers who buy a horse from looks and talk only, often are 
disappointed. It is so with everything. So keep on the safe side by 
choosing a firm that you know has had experience in your kind of 
work, that appreciates your problems and has already done much 
to raise the standard of American agriculture. 
This picture is from an actual photograph ot a Case 10-20 
The Sign of 
Mechanical 
Excellence the 
World Over 
6 . 
7. 
8 . 
10 . 
Ten Things to Remember 
About the Case 10-20 
1. This tractor will replace more than five horses 
and handle three plows, under ordinary con¬ 
ditions. 
2. It is adapted to all farm work—it drives an 
18-inch'Case separator, hauls, etc., etc. 
3. The engine is a special Case design and Case- 
made tractor motor. 
4. All parts are easily accessible—no disman¬ 
tling necessary for any adjustment. 
5. Simple, easy to handle; turns sharp corners, 
as the wheel-base is 6 feet 4 inches. 
All working parts inclosed or fully protected— 
eliminating many troubles. 
Weighs less than any other tractor of equal capacity. 
Idler wheel can be locked in from driver’s seat for 
soft spots or on hard pulls. » 
Drive wheel travels on unplowed land 
so that furrow is not packed. 
Price only $800, f. o. b. Racine—more 
ecomomical than those costing less. 
pMMMS 
Leaders in Other Lines of 
Agricultural Machinery 
TO DAY 
For the 
CASE Catalog 
YburName on a 
Case steam engines, Case threshing ma¬ 
chines, Case road machinery, Case automo¬ 
biles, and every Case product is each a dom¬ 
inant factor in its own field. Write today for 
our complete Case Catalog. It is an album of 
information that should be under the reading 
lamp in every farm sitting room. It is beautifully 
printed, with many interesting scenes and reproduc¬ 
tions in color. No farmer should miss having it. Especially when it 
costs you only one penny for a postal card to get it. Merely write, “Send 
me your general machinery catalog.” IT IS FREE! (357) 
J. I. CASE THRESHING MACHINE COMPANY, Inc. E JIL* Racine, Wis. 
Founded 1842 
