$1150 "Ci-i 
Mitchell Junior—a 40-h. p. Six 
120-inch Wheelbase 
F. o. b. 
Racine 
7-Passenger—48 Horsepower 
127-inch Wheelbase 
John W. Bate’s Extras 
Which Make Mitchell Cars Distinct 
Here are some facts which you 
should prove before you buy a fine 
car. Surely nothing else in Motor- 
dom is any more important. 
John W. Bate has for 30 years 
been a famous efficiency expert. He 
hasgiven 14year9 to the Mitchellcar. 
This factory is his creation, de¬ 
signed for this single type. Our 
present cars were evolved by him, 
through hundreds of studied 
changes. 
He spent one year in Europe, to 
combine in Mitchells all the best of 
European standards. 
So the latest Mitchells, in every 
detail, typify the ultimate efficiency. 
These Two Objects 
Mr. Bate’s first object was factory 
efficiency. To build a great car, in 
the finest way, at the lowest factory 
cost. 
He spent millions of dollars to that 
end. This whole mammoth plant 
was built and equipped for the pur¬ 
pose. Nearly every part—including 
our bodies—is built under Bate 
methods here. And those methods 
save us, on this year’s output, at least 
$4,000,000. 
Next he applied efficiency to the 
car. He made over 700 improve¬ 
ments. He aimed to make the Mit¬ 
chell the finest of fine cars. And to 
make it a lifetime car. 
31 Extra Features 
His factory savings pay for extras, 
which most like cars omit. There are 
31 distinct features—all costly fea¬ 
tures— which are rarely found in 
cars. Things like a power tire pump, 
a dashboard engine primer, a ball¬ 
bearing steering gear, a light in the 
tonneau, a locked compartment, etc. 
100% Over-Strength 
In the past three years, part by 
part, he has doubled our margins of 
safety. Now all important parts are 
twice as strong as needed. That is 
proved by tests. 
TWO SIZES 
MitrJipll "“3 roomy, 7-passenger Six, 
with 127-inch wheelbase and 
a highly developed 48-horsepower motor. 
Price $1460, f. o. b. Racine 
Mitchell Junior S-passenger Six 
on similar lines, 
with 120-inch wheelbase and a 40-horse¬ 
power motor—X^i^ich smaller bore. 
price $1150, f. o. b. Racine 
Also six styles of enclosed and convert¬ 
ible bodies. Also new Club Roadster. 
Over 440 parts are built of tough¬ 
ened steel. All safety parts are over¬ 
size. All major strains are met with 
Chrome-Vanadium. 
Gears are tested for 50,000 pounds 
per tooth. Bate cantilever springs 
—used for two years—never yet have 
broken. Not a single one. 
24% Added Luxury 
Our new body plant this year gives 
another big saving. That enables 
us to add 24 per cent to the cost of 
finish, upholstery and trimming. 
This makes the Mitchell the luxury 
car of its class. And all our bodies 
are exclusive, built and designed by 
our experts. 
Go See the Results 
Go see these extras — extra fea¬ 
tures, extra beauty, extra strength. 
Under other methods, such things 
are impossible at Mitchell prices. 
See also Mitchell Junior, which 
is nearly like the Mitchell, but a 
little smaller size. You will agree 
that no such values are elsewhere 
shown in fine cars. 
Do this now. In May and June 
we are always oversold. 
MITCHELL MOTORS COMPANY, Inc. 
Racine, Wis., U. S. A. 
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