For Reliable and Elconomical Service 
We know that a certain proportion of 
Good year users buy this tire for reasons of 
comfort, appearance or security. 
But we know also that the overwhelming 
bulk of Goodyear users buy it for reasons 
strictly practical in nature. 
The primary virtue of a tire in their view 
is a capacity for reliable and economical 
service. 
And because Goodyear Tires embody 
this virtue in a surpassing degree, they prefer 
them as their equipment. 
Undoubtedly the cause of Goodyear Tires 
being more than ordinarily reliable is the 
manner in which they are built. 
Their construction represents the sum of all 
tire-making knowledge, as we have learned it. 
The processes of their construction long 
ago passed the stage of experiment. Today 
they are as exact and definite as mathematics. 
Not by accident or luck did the Good¬ 
year laboratories develop the tire-making 
machine, the No-Hook bead, the All- 
Weather tread, the Braided Piano-Wire base, 
and like Goodyear features. 
'Not by chance did the Goodyear fabric 
mills at Killingly, Connecticut, produce a 
fabric stronger than anything of its kind the 
world had ever known before. 
No—these improvements were evolved 
slowly and laboriously, of painstaking effort 
and patient thought. They were brought 
into being to insure the reliability of Good¬ 
year Tires. 
But these improvements alone could not 
enforce the full reliability of Goodyear Tires 
—they must be supported by the highest 
quality of materials and workmanship, and 
by a system of inspection guaranteeing both 
of these. 
They so supported—and every Good¬ 
year Tire given into the hands of a cus¬ 
tomer has had the benefit of these improve¬ 
ments and of this inspection. 
Ask the Goodyear Service Station Dealer near you 
what he does to support this goodness built in Good¬ 
year Tires, after tires have been put in actual use. 
He will be glad to tell you what he does, and what 
Goodyear Tires, Goodyear Tubes and Goodyear 
Tire-Saver Kits do, to help realize what you and 
every other sensible motorist seeks and desires— 
reliable and economical tire service. 
Goodyear Tires, Heavy Tourist Tubes and 
Tire-Saver” Accessories are easy to get from 
Goodyear Service Station Dealers everywhere. 
The Goodyear Tire 6c Rubber Co., Akron, Ohio 
