974 
Oie RURAL NEW-YORKER 
August 4, 1917. 
PUBLISHER’S DESK 
A short time ago we cashed two checks 
for one of our patrons, drawn by S. 
Hetman & Son, 185 Duane Street, New 
York City. One check dated June 23d 
for $10.85, one check dated July 3d for 
$11..30; each in payment for crate of 
eggs. We received notice this morning 
these checks went to protest on account 
of bankruptcy. This party shipped two 
crates of eggs to same destination on 
July 3d and one on July 14th. We will 
value any information you can give us 
in regard to this matter. S. F. S. 
New Y'ork. 
The place of bu.siness of the above 
named firm is closed and we are in¬ 
formed that S. Betman & Son have put 
their business in the hands of a receiver. 
This was not a commission house, and 
therefore .shippers have not the protec¬ 
tion of the bond which commission 
houses are obliged to file with the Agri¬ 
cultural Department. With irresponsi¬ 
ble dealers of this kind shippers have no 
protection whatever, and the produce 
might just as well be dumped in the 
street as sent to sharks of the Betman 
& .Sou type in the New York market. 
You remember the time you exposed 
The Akron Tire Co., New York City^ 
.some time ago. This same crowd of 
sharks are now running under the name 
of The Hercules Tire Co., 1789 Broad¬ 
way, New York City. They wrote me 
that the Hercules Tire Co. was con¬ 
trolled by the Akron Tire Co.; that was 
enough for me to let them alone. A 
friend of mine, O. R. Bishop of Connec¬ 
ticut, bought two 37x5 Hercules tires 
guaranteed to run 5,000 miles, and one 
ran not over 10 and the other about 15 
miles. They were old scrap tires re¬ 
covered with very thin rubber. He paid 
$19. When he sent back the ones that 
played out they either put on some more 
rubber and sent them back to him. or 
some a little poorer. He showed them 
to me and I told him they were not 
worth putting onto the rims. F. u. w, 
Connecticut. 
It is usually the case that when the 
name of a concern becomes odious on ac¬ 
count of the business methods employed 
the promoters change the name or as¬ 
sume a new name in order to allay sus¬ 
picion of those whom they had de¬ 
frauded previously. The above exper¬ 
ience will serve a further warning to 
our people to beware of the bait on the 
hook of the bargain tire houses. 
I have been swindled by two so-called 
start-you-in-the-mail-order-business firms. 
About the middle of January, 1913, I 
sQiit the Pease Manufacturing Company, 
Inc.. 6(5-70 Broadway, Buffalo, N. Y.. 
$2.50, and again of February 1, 1913, I 
paid this firm $15.75, making a total of 
$18.25, which was paid this firm for 
their mail order plan by which they told 
me I could make money very easily by 
following said plans of theirs. On 
March 19, 1915, I sent $87 to the Mu¬ 
tual Opportunities Exchange, Inc., 52 
West Chippewa St., Buffalo, N. Y., for 
their plans and supplies for engaging in 
the mail order line. I succeeded in get¬ 
ting them to take back $36 worth of 
goods in exchange for advertising space, 
therefore I only wish to make claim of 
$51 against them. The firms above men¬ 
tioned, are fraudulent to the core, and 
I do not see why Uncle Sam has not 
sent them all to a Federal prison long 
ago. Their whole scheme is to sell you 
an outfit, consisting of a lot of high- 
priced printed matter and some other 
supplies which are nnsalable. When 
they tell a person that he will be able 
to start a successful mail order business 
with their plans, they positively know 
that such a statement is not true. They 
are after your first payment and do not 
expect to have very many transactions 
with the same person^ hence, they rob 
a person good and proper right off at the 
start. C. A. M. 
New Jersey. 
We have warned our people repeated¬ 
ly against these '“start-you-in-'the-mail- 
order-business” fakers. The way this 
business is conducted amounts to a swin¬ 
dle to those who take the bait and part 
with their good money on the represen¬ 
tations of these concerns, that $25 to 
$100 a week can be easily made by fol¬ 
lowing the instructions. Mr. Lee P. 
Heacock is president of the Mutual Op¬ 
portunities Exchange and our informa¬ 
tion is that he was never engaged in 
the mail-order business himself unless 
taking money from the inexperienced to 
s<-art them in the mail-order business 
might be so considered. It is very diflS- 
cult to prove the intent to defraud by 
promoters of schemes of this kind, and 
this no doubt accounts for the failure of 
the post office authorities to close up the 
two above-named concerns on the charge 
of using the wails W defraud, If there 
was so much easy money in the mail¬ 
order business, as these promoters repre¬ 
sent, the logical conclusion would be 
that they would go into the mail-order 
business themselves instead of teaching 
others how to make a fortune. 
Is an investment in the American 
Sleeve-Valve Motor Co. safe? It is 
located in Philadelphia. The stock is 
selling at $10 a share, to be increased to 
$20 per share August 1 ; expect it to be 
worth $60 to $65 by .Tanuary 1. Pay 
what you can down and the rest in 90 
days. M. M. 
New York. 
We wonder how the promoter of this 
proposition knows that the stock will be 
worth $20 per share on August 1. If it 
will be worth $20 per share on August 1, 
why is it that he is so anxious to sell i,. 
at $10 per share only 10 days previous 
to the date set for the advance? Big ex¬ 
pectations for the future are the long 
suit of promoters. The investors have 
learned to their sorrow that such expec¬ 
tations are seldom if ever realized. The 
earmarks of this proposition .stand out 
so plain that no reader of The R. N.-Y. 
will have anyone to blame but himself 
if he nibbles on the bait. 
Can you collect the enclosed account 
against the Ilarlowardeu Greenhouses of 
Greenport, N. Y., on account of carna¬ 
tions shipped this firm on Sept. 6th last? 
I am enclosing you all the coinrespondeuce 
and as you see, the firm acknowledges re¬ 
ceipt of the caimations in good condition 
on Sept. 8, and asks for further ship¬ 
ments. R. E. s. 
New York. 
We have previously warned our sub¬ 
scribers against .shipping goods on credit 
to this concern. The manager, J. W. 
Rayner, has apparently gotten in the 
habit of refusing to pay for anything 
when he can possibly avoid it. We have 
had the claim of another subscriber put 
in judgment, but as yet our attorneys 
have been unable to realize on the judg¬ 
ment. 
I have just read the article relative to 
the methods of the A. .1. Kirstin Co. of 
Escanaba Mich., in selling their stump 
puller. Such methods eventually turn on 
the head of the promoter. However, they 
cause a hard.ship on people who do busi¬ 
ness in a legitimate way, and also throw 
a reflection upon any one in that line of 
businss in the minds of those who are 
caught by these people. These people 
are tei*rible windjammers, and we believe 
their career will be short. J. J. M. 
Illinois. 
The above comment on the item in 
question expresses our own feelings and 
experience with regard to the catchy 
methods which are becoming so popular 
in the follow-up literature of what might 
othei'wise be considered reliable and re¬ 
sponsible business houses. The excep¬ 
tional bargain offers under one pretence 
or another eventually result to the per¬ 
manent detriment of the house employing 
such schemes, and at the same time these 
methods reflect on the other houses in 
the trade and the particular line of busi¬ 
ness as a whole. We do not want our 
people to be deceived by any fictitious 
claims, and furthermore, it is our aim to 
make truth in advertising and sales lit¬ 
erature the vital force. 
The Financial World issues a very 
timely warning regarding the financial 
fakers who are offering speculation and 
worthless securities in exchange for Lib¬ 
erty bonds. The Liberty bonds are equal 
to cash, and if the sharks can get pos¬ 
session of them in exchange for securities 
of questionable value they are so much 
ahead of the game. Small investors 
should look with suspicion on any pro¬ 
position which would result in taking 
their Liberty bond holdings out of their 
hands. 
Enclosed please find a few letters of 
the Service Motor Supply Company, 
1523 Michigan Ave.. Chicago. Ill., for a 
windshield, about April 2, 1917. We did 
not receive this, and are unable to hear 
from them. Could you get the money 
for same. I cancelled the order and de¬ 
manded the money, but .so far, did not 
hear from them. m. e. 
Penn.sylvania. 
The Service Motor Supply Company 
of 1523 Michigan Ave. Chicago, Ill., ig¬ 
nore our letters in this subscriber’s be¬ 
half, just as they did the letters from 
the customer. Concerns that treat their 
customers in this way, are to be avoided, 
when the public are ordering automobile 
supplies. 
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The most sturdy and depend¬ 
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In economy of operation and main¬ 
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favorable comparison with it. 
Reeco Pumping Outfits 
Rider-Ericsson Engine Co. 
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rnmnum 
Our hay caps save hay and al¬ 
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Prevent sun bleaching. Allow 
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Prompt shipment—satisfac¬ 
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When you write advertisers mention 
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A 
