Well Done Beyond Comparison 
I 
f vi 
There is a sound old maxim which says 
that if you want a thing well done, you 
must do it yourself. 
Our experience in the tire business has 
been a constant confirmation of this truth. 
We wanted a thing well done—we wanted 
the Goodyear Tire well done beyond 
comparison. 
In striving to have it well done, we found 
the accepted formulas of tire-making wholly 
inadequate. 
We found, for example, that the type of 
bead commonly used invited rim-cutting. 
So we developed the No-Hook bead, 
which protects Goodyear Tires from rim¬ 
cutting. 
We found that the type of base commonly used 
stretched and was insecure. 
So we evolved the Braided Piano-Wire base, which 
didn’t stretch, and which was secure. 
We found that the accepted method of curing al¬ 
lowed wrinkles in the fabric, with consequent 
blow-outs. 
So we perfected the On-Air cure, which permitted 
inspection and prevented such wrinkles. 
We found that as the skill of workmen varied, the 
quality of the tires varied. 
So we produced the Tire-Making machine and 
reduced the chances of human fallibility. 
We found that the fabric used in tires lacked in 
the strength we wanted. 
So in our own mills we developed a fabric stronger 
than the world had known before. 
These are only a portion of the things we have 
had to do for ourselves, in order to make Goodyear 
Tires well done beyond comparison. 
These are only a few of the factors contributing to 
that quality in Goodyear Tires which has made 
them a proper monument to our endeavors. 
They are very much better tires than would other¬ 
wise he possible. 
So much better that the motorists of these United 
States buy more of them than of any other brand. 
You will come to Goodyear Tires—the growing 
margin of Goodyear leadership assures it. 
When you do come to them, you will buy them 
of the Goodyear Service Station Dealer near you. 
He will help you, after the purchase, to get out of 
Goodyear Tires all that we have built into them— 
that is his mission. 
He will tell you why Goodyear Tubes are better 
tubes—and what they mean in lowering tire expense. 
And he will explain to you the function of the 
Goodyear Tire-Saver Kit, which, as a primary ele¬ 
ment in tire conservation, certainly should be in 
your car. 
The Goodyear Tire & Rubber Co., Akron, Ohio 
s aiii 
