September S, 1017 
s 
Winchester Model 12—Hammerless 
Shotgun, 12,16 and 20 gauge 
The gun with a 
dog’s pointing instinct 
A dog points by instinct. Its 
nose, body and tail come into 
line naturally—instantly. So 
with the hunter and his gun. 
Armed with the right gun, 
he “points” it instinctively. If 
properly balanced, his gun 
comes up into line naturally, as 
easily as pointing a finger. 
But if the gun is not right, if 
it has not been perfectly bal¬ 
anced in the shop, it won’t work 
out well in practice, just as a 
dog, if not properly bred, will 
not work out well with its 
master in the field. 
The Winchester Model 12 
Repeater is a thoroughbred of 
shotguns. It has been classed 
by experts as “The Perfect 
Repeater.” 
Its balance enables you to 
get onto fast flying birds 
instantly. Pointed right, it 
never fails to bring down the 
game. 
Fifty years of the best gun 
making traditions have pro¬ 
duced in the Winchester 
Model 12 a gun of almost 
human instincts. 
The right amount of choke 
for different loads has been 
worked out after exhaustive 
experiment. Result: a pattern 
that spreads out evenly — 
neither too scattered nor too 
bunched—and lands with lots 
of steam behind it. 
It is a triumph of guncraft. 
Nicely balanced, with its slim, 
graceful barrel, the Model 12 
is a beautiful weapon, with a 
fascination about it that few 
sportsmen can resist. 
TVlNCHESnk 
World Standard Guns and Ammunition 
