‘She RURAL NEW-YORKER 
1061 
Even spread, maximum penetration, Winchester 
shot pattern brings down the game. 
The pattern that 
brings down the game 
The remarkable game - getting, 
pattern of the Winchester Model 12, 
shooting its own standard ammu¬ 
nition, is the result of infinite care 
taken in boring the barrel. 
The barrel is the gun 
Men who know guns realize that 
the accuracy and durability of a 
gun lie in the barrel. On the quality 
of the barrel depends the quality of 
the gun. There is absolutely no 
difference in the standard quality 
of the barrels on the highest and 
lowest priced Winchester guns. 
With Winchester, the barrel is the 
gun, and the single standard of 
quality has been attained only by 
the most unremitting attention to 
the boring, finishing and testing of 
the barrel. The same high quality 
of Winchester barrel is found on 
every gun made by Winchester. 
The great volume of guns sold 
makes this policy possible. 
The Winchester barrel 
The barrel of the Winchester 
Model 12 has been scientifically 
bored to micrometer measurements 
for the pattern it is meant to make. 
The degree of choke exactly offsets 
the tendency of the shot to spread. 
Until its pattern proves up to Win¬ 
chester standard, the gun cannot 
leave the factory. The Bennett 
Process, used exclusively by Win¬ 
chester, gives the Winchester bar¬ 
rel a distinctive blue finish that with 
proper care will last a lifetime. The 
Nickel Steel construction preserves 
the original accuracy forever. 
What 
means 
This mark on the barrel means 
Viewed and Proved W^inchester. 
This stamp stands for Winchester’s 
guarantee of quality, with fifty years 
of the best gun-making reputation 
behind it. 
Every gun that bears the name 
“Winchester” and that is marked 
with the Winchester Viewed and 
Proved stamp has been fired many 
times for accuracy and smooth 
action, and with excess loads for 
strength. 
At every stage of Winchester 
manufacture, machine production 
is supplemented by human crafts¬ 
manship. It is a test and adjust¬ 
ment process. 
It is this care in manufacturing 
that has produced in the Model 12 
a gun of unsurpassed game-getting 
qualities and whose grace, balance, 
beauty of lines, and never failing 
performance in the field have 
earned it the title of “thoroughbred 
ofshotguns ”—with a dog's 
pointing instinct. 
For those who prefer a ham¬ 
mer action gun, we have made 
the Model 97. It is built on 
exactly the same lines as the 
Model 12, but with hammer 
action. 
Write for details of Winchester 
shotguns, rifles and ammunition 
_ • 
The Winchester catalog is an 
encyclopedia on shotguns, rifles 
and ammunition. Every hunter 
should have one. It gives detailed 
specifications of the Model 12 and 
describes at length the principles 
on which every one of the world 
famous Winchester shotguns and 
rifles is built. Write today. We 
will mail you a copy free, postpaid. 
WINCHESTER REPEATING ARMS CO. 
Dept. G-1 New Haven, Conn. 
Hammer Shotgun 
Winchester Model 97 ' 
Take-down Repeating Shot¬ 
gun. Made in 12 gauge, weight 
about 7% lbs.; in 16 gauge, 
weight about 7]^ lbs. The favor¬ 
ite with shooters who prefer a 
slide forearm repeating gun 
with a hammer. 
WNCMBSTBR 
World Standard Guns and Ammunition 
