RURAL NEW-YORKER 
1109 
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Your Lifetime Car 
These Mitchell standards are essential in the car you 
buy to keep. Some may not seem-vital when the cars 
are new. But 14 years have taught us that they are. 
^^l^ere the Mitchells differ from 
most fine cars is in standards some 
call extreme. 
Instead of usual margins of safety 
—50 per cent—the ]\[itchells are built 
to the standard of loo ])er cent over¬ 
strength. 
In addition to all the usual attrac¬ 
tions, there are 31 features in Mitch¬ 
ells which nearly all cars omit. 
We use heat-fixed finish to be long- 
enduring. We usi* extra-grade leather 
to last. We use shock-absorbing rear 
springs which never yet have broken. 
Thus the Mitchell excels in scores of 
ways which you will find important. 
A 200,000-Mile Car 
What we aim at is 200,000 miles of 
satisfactory service. I'wo IMitchells 
that we know of have exceeded that 
already. 
We also aim at dependability under 
difficult road conditions. The Mitchell 
has won great fame in South America, 
in Australia, in Russia—where few 
cars })rove enduring. In the rough- 
road sections of America our sales 
have multiplied of late. 
all vastly oversize. Parts which get a 
major strain are built of Chrome- 
Vanadium. 
Nothing Omitted 
We study to include in Mitchells 
all the known attractions. There are 
31 features rarely foun^ in cars, 
'These include a power tire pump, 
reversible headlights, dashboard en¬ 
gine primer, shock-absorbing springs, 
etc. 
Our experts examined 257 show 
models before designing the latest 
^Mitchells. And all their best attrac¬ 
tions are combined in these new cars. 
The reason lies in our 100 i)er cent 
over-strength. Every vital part is 
built and tested for twice the expected 
strain. Part by part, our safety mar¬ 
gins have been doubled in three years. 
Over 440 i>arts in the latest IMitch- 
ells are built of toughened steel. Cast¬ 
ings are almost eliminated. Safety 
parts, like steering parts and axles, ar;^ 
SIXES 
TWO SIZES 
roomy 7-ijasscnBcr Six, 
with 127-inch wheeli)ase and 
a highly-developed 48-horsepower motor. 
$1525 
'I’hree-Passenger Roadster, $1490. 
Club Roadster, $1560. Sedan, $2275. 
Cabriolet. $1960. Coupe, $2135. Club 
Sedan, $2185. 
Also Town Car and I.iinousine. 
— a 2 or 5-pa.s- 
Mitchell Junior 
.similar lines, with 120-inch wheelbase and a 
40-horsepowcr motor. K-inch smaller bore. 
$1250 
Club Roadster, $1280. 
Coupe, $1850. 
Sedan, .$1950. 
All prices f. o. h. Racii 
In these new models wc have also 
added 2 5 per cent to the cost of finish 
and uiiholstery. That to give unique 
endurance, beauty, luxury and com¬ 
fort. 
Yet An Un^ier-Price 
Despite all these extras, both sizes 
of the Alitchell Six undersell cars of 
like class and size and power. The 
reason lies in our factory efficiency. 
John Vb Bate, the great efficiency 
expert, built and equipped this mam¬ 
moth jilant to produce this one type 
economically. He has spent millions 
of dollars to reduce labor cost to 
minimum. 
We build the complete car—chassis 
and body—under these up-to-date 
methods, d'hey have cut our factory 
costs in two. -Vnd those vast savings 
])ay for this over-strength, these extra 
features and this added luxury. 
Sec these new jMitchells. Compare 
them with ordinary Sixes. Sec at 
your dealer’s the list of noted engi¬ 
neers who have chosen the Mitchell 
for their personal car. See its endur¬ 
ance records. 
When you buy a fine car for life¬ 
time service, you will want this car. 
You will save much money if you get 
it now. You will save in upkeep and 
repairs. You will save by having an 
ideal car which vou never will out¬ 
grow, 
If you don’t know our nearest deal¬ 
er. ask us for his name. 
MITCHELL MOTORS COMPANY, Inc., Racine, Wis., U. S. A. 
IE 
