Ts/te RURAL. N E W-V O R K E R 
1189 
W ITH numerous makes of cord tires contesting, tKe 
past year Kas witnessed the sharpest rivalry for Tire 
Supremacy that motordom has ever known. 
In this contest the Firestone Super Cord rightly came into 
its acknowledged leadership, rightly because of the con¬ 
struction which is designed to produce strength, durability 
and flexible action. 
The tody of the Firestone^ Super Cord Tire is built of walls of stout 
cord, each cord imbedded in pure §,um, no two cords ever touching to 
cause friction. The cushion (which is under the tread to absorb shocks 
and protect the inner body) is a thick layer of pure ^um; the tread is 
tou^h and thick. The beads which hold the tire in the rim are spe¬ 
cially reinforced. The sidewall is also reinforced, ^ivin^ extra streng,th 
against rim-cut and raising the bending point of the tire safely hi^h. 
More mileag,e at less cost. Users of Firestone Cord Tires are ^ettin^ 
the hig,hest average mileage enjoyed by car owners. 
That motorists 
find extra values 
in Firestone 
Tires is proved 
by the fact that 
our sales in¬ 
creased 72 per 
cent this year up 
to September 1. 
Our total busi¬ 
ness this year 
will exceed 
$60,000,000. 
This 
cross section 
at your dealer’s 
will show you 
the extra mileage 
in Firestone 
Fab 
r 1 c 
Tires 
3/4 inch 
actual 
size 
il 
FABRIC 
TIRES 
• 
have benefited by every feature of cord tire construction which 
can be used to advantage. THICK, TOUGH TREAD ^ives 
longer surface wear. MORE RUBBER BETWEEN LAYERS. 
Added protection against internal friction and greater resiliency. 
THICK CUSHION STOCK. Still more resiliency, protection 
against tread separation and stone bruise. REINFORCEMENT 
IN SIDE WALL. Greater strength at the bead. Firestone 
dealers will show you a cross section of the newest output of 
FIRESTONE FABRIC TIRES, explaining the features that 
add more miles to Most Miles per Dollar. 
FIRESTONE TIRE AND RUBBER COMPANY 
Akron, Ohio Branches and Dealers Everywhere 
