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'iVinchcsicr Mode:] 12. 
Hammerless Shotgun. 
Why more duck hunters 
choose this model than any other 
If there's ever a place where you need a 
nun that’s a hundred per cent reliable, it’s 
when you’re down in the damp salt marshes 
r:fter duck. 
Whatever gun you may start with, if you 
’.cep on long enough, you will come around 
lo the Winchester No. 12 Repeater. It is 
the favorite in the long run with old duck 
shooters. 
In the damp salt air of the seashore and 
swamps this gun never “gums.” Under the 
most severe conditions it is a sure-fire, sure- 
to-work Repeater. It will not jam, catch, or 
fail to extract the empty shell. It “feels” 
right, “comes up” right, and is right. It 
works smoothly in whatever position it 
is held. 
At the distance at which you get most 
chances at ducks, this gun shoots an effective 
uniform pattern of great game-getting pen¬ 
etration. 
The pattern that brings down the game 
The remarkable game-getting pattern of 
the Winchester Mode! 12 (or the Model 97 
for those who prefer a hammer gun) shooting 
its own standard ammunition, is the result 
of infinite care taken in boring the barrel. 
The right amount of choke for different 
loads has been worked out after exhaustive 
experiment. Result: a pattern that spreads 
out evenly — neither too scattered nor too 
bunched—and lands with lots of steam be¬ 
hind it.. 
The barrel is the gun 
Men who know guns realize that the ac¬ 
curacy and durability of a gun lie in the 
barrel. On the quality of the barrel depends 
the quality of the gun. There is absolutely 
no difference in the standard of quality of the 
barrel on the highest and lowest priced Win¬ 
chester guns. With Winchester the barrel 
is the gun and the single standard of quality 
has been attained only by the most un¬ 
remitting attention to the boring, finishing 
and testing of the barrel. 
The Winchester barrel 
The barrel of the Winchester Model 12 has been 
bored to micrometer measurements for the pattern it is 
meant to make. The degree of choke exactly offsets 
the tendency of the shot to spread. Until its pattern 
proves up to Winchester standard, the gun cannot leave 
the factory. The Nickel Steel construction preserves 
the original accuracy forever. The Bennett Process, 
used exclusively by Winchester, gives the Winchester 
barrel a distinctive blue hnisb that, with proper care, 
will last a lifetime. 
For those who prefer a hammer action shotgun, we have 
made the Model 97. It is built on similar tines to the 
Model 12, hut with hammer action. 
What 
means 
This mark on the barrel means Viewed and Proved 
Winchester. This stamp stands for Winchester’s 
guarantee cf quality, with fifty years of the best gun¬ 
making reputation behind it. 
Every gun that bears the name “Winchester” and 
that is marked with the Winchester Viewed and Proved 
stamp has been fired many times for smooth action 
and accuracy, and has been fired with excess loads for 
strength. 
At every stage of Winchester manufacture,^ machine 
production is supplemented by human craftsmanship. 
It is a test and adjustment process. 
It is this care in manufacturing'that has produced in 
the Model 12 and Model 97 guns of unsurpassed game¬ 
getting qualities that have won the name of “The Per¬ 
fect Repeaters” among duck hunters. 
Write for details of Winchester 
shotguns, rifles and ammunition 
The Winchester catalog is an encyclopedia on shot¬ 
guns, rifles and ammunition. Every hunter should have 
one. It gives detailed specifications of the Model 12 and 
Model 97, and describes at length the principles oijwhich 
every one of the world famous Winchester shotguns 
and rifles is built. Write today. We will mail you a 
copy free, postpaid. 
WINCHESTER REPEATING ARMS CO. 
DEPT. G-3 NEW HAVEN, CONN. 
HOME DEFENSE LEAGUES! 
We have a Winchester for Country and Home 
Defense Leagues which is meeting with uni¬ 
versal approval. Many Home Defense Leagues 
throughout the United States have already 
been equipped with this gun. 
Winchester Model 97 Hammer Shotgun 
Take-down Revealing Shotgun. Made in it gauge, 
weight about 7 lbs.: in 16 gauge, weight about TH the. 
The favorite with ehooters who prefer a stide forearm 
repeating ehotgun with a hammer. 
■/l) ; 
W/NC/ffSTm 
World Standard Guns and Amthunition 
