G^« RURAL NEW-YORKER 
1321 
3 
’Winchester Model 12 hammerleaa 
Shotgun,20, 16 and 12 gaugea 
Why the 20 Gauge 
is Gaining in Popularity 
Back in the ’90s the 10 gauge was the 
weapon that had the call among American 
sportsmen. 
But as the game became scarcer, there 
came a better sense of sportsmanship. The 
10 gauge yielded to the 12 gauge. 
Today, hunters who are in it for “Sport’s 
Sake” are taking to the light 20 and 16 gauges 
—the true sportman’s guns. 
When you carry a 20 gauge, you’re play¬ 
ing the game and you earn every bird you 
bring down. 
Quicker action and better pattern 
with the 2^ gauge 
In the hands of a good shot, the 20 gauge 
has proved almost as effective a field gun 
as the 12 gauge. This is because in the first 
place, being lighter, it permits of quicker 
handling; you get onto your game faster. 
Then, too, if you’re quick, most of your 
shots at quail, snipe and prairie chicken will 
be at from 15 to 25 yards; at these distances 
the properly bored 20 gauge makes its best 
pattern, while the 12 gauge does not open 
up so as to give the shooter the full benefit of 
its larger load of shot until close to 40 yards. 
The 20 gauge then can give you as good 
a bag as a 12 gauge if you handle it fast and 
get onto your game quickly. It’s a sportier 
gun to work with. 
A gun that few sportsmen can resist 
The nicely balanced Model 12, Winches¬ 
ter 20 gauge with its slim, graceful barrel 
is a beautiful weapon and has a fascination 
about it few sportsmen can resist. 
It works smoothly in whatever position 
it is held. 
A man who has used this Model 12, 20 
gauge Winchester; or its duplicate in the 
Model 97, 16 gauge—for those whose prefer 
a hammer action gun—for a few days of 
shooting, finds it hard to go back to his 
heavier 12 gauge. 
The barrel is the gun 
Men who know guns realize that the accuracy and 
durability of a gun lie in the barrel. On the quality 
of the barrel depends the quality of the g^n. There 
is absolutely no difference in the standard of quality 
of the barrels on the highoct or lowest priced Win¬ 
chester guns. With Winchester the barrel is the gun 
and the single standard of quality has been attained 
only by the most unremitting attention to the boring, 
finishing and testing of the barrel. 
The Winchester barrel 
The barrels of the Winchester Models 12 and 97 
have been scientifically bored to micrometer measure¬ 
ments for the pattern they are meant to make. The 
degree of choke exactly offsets the tendency of the 
shot to spread. Until the pattern proves up to Win¬ 
chester standard, the guns cannot leave th? factory. 
The Nickel Steel construction preserves the orig¬ 
inal accuracy forever. The Bennett Process, used 
exclusively by Winchester, gives the Winchester bar¬ 
rel a distinctive blue finish that, with proper care, 
will last a lifetime. 
What 
means 
This mark on the barrel means Viewed end Proved 
Winchester. This stamp stands for Winchester's 
guarantee of quality, with fifty years of the best 
gun-making reputation behind it. 
Every gjun that bears the name “Winchester" 
and that is marked with the Winchester Viewed and 
Proved stamp has been fired many times for smooth 
action and accuracy, and with excess loads for strength. 
At every stage of Winchester manufacture machine 
production is supplemented by human craftsmanship. 
It is a test and adjustment process. 
It is this care in manufacturing that has produced 
in these two light gauge models, guns that have won 
the admiration of all true sportsmen who follow Sport 
for Sport’s Sake. 
Write for details of Winchester 
shotguns, rifles and ammunition 
The Winchester catalog is an encyclopedia on 
shotguns, rifles and ammunition. Every hunter should 
have one. It gives detailed specifications of the Model 
12 and describes at length the principles on which 
every one of the world-famous Winchester rifles and 
shotguns is built. Write today. We wtU mail you a 
copy free, postpaid. 
WINCHESTER REPEATING ARMS CO. 
Dept. G-4 New Haven, Conn. 
Home Defense Leagues! 
]Ve have a Winchester for County and Home 
Defense Leagues which is meeting with universal 
approval. Many Home Defense Leagues through¬ 
out the United States have tdready been equipped 
with this gun. 
Winchester Model 97 Hammer Shotgun 
Take-doton Repeating Shotgun. Made in 
12 gauge, weight about 7% U>8.; in IS 
gauge, tveight about 7^ The favorite 
with shooters who prefer a sli^ fore¬ 
arm repeating shotgun with a hammer. 
yVlNCfftSTER 
World Standard Guns and Ammunition 
I 
