Dense, even, hard hitting, quick open¬ 
ing pattern of the Winchester 20 gauge 
Winchester Model 12 Hammerless 
Shotgun, made in 20,16 and 12 gauges 
Start the boy right in 
with this 20 gauge gun 
Old wing shots are coming to it; begin¬ 
ners are learning with it. 
Start that boy of yours right in with a 20 
gauge Winchester Model 12 shotgun, the 
sportiest gun of them all. 
Light in weight, ideally balanced, quickest 
to get'on the birds of any shotgun, your boy 
will take naturally to the Winchester 20 
gauge. And when, later on, he gets out 
among good sportsmen, he will be glad you 
picked- a real sportsman model for him at 
the start. 
Sport for sport^s sake 
For field shots at close range the Win¬ 
chester light 20 and 16 gauge point quicker 
than any other. They work smoothly in 
whatever position they are held. 
The best old wing shots follow sport for 
sport’s sake. They are turning to the Win¬ 
chester light gauge models—the Model 12, 
20 gauge hammerless, and Model 97, 16 
gauge hammer—because these guns test the 
sportsmen’s skill and mettle to the utmost. 
The barrel is the gun 
Men who know guns realize that the ac¬ 
curacy and durability of a gun lie in the 
barrel. On the quality of the barrel depends 
the quality of the gun. There is absolutely 
no difference in the standard of quality of 
the barrels on the highest and lowest priced 
Winchester guns. With Winchester the 
barrel is the gun and the single standard of 
quality has been attained only by the most 
unremitting attention to the 
boring, finishing and testing 
of the barrel. 
The Winchester barrel 
The barrels of the Win¬ 
chester Models 12 and 97 have 
been bored to micrometer 
measurements for the pattern 
they are meant to make. The 
degree of choke exactly off¬ 
sets the tendency of the shot 
to spread. Until the pattern 
proves up to ^Vincheste^. 
standard the guns cannot leave 
the factory. The Nickel Steel 
construction preserves the original accuracy 
forever. The Bennett Process, used exclu¬ 
sively by Winchester, gives the Winchester 
barrel a distinctive blue finish that, with 
proper care, will last a lifetime. 
Chester Viewed and Proved stamp has been 
fired many times for smooth action and ac¬ 
curacy, and with excess loads for strength. 
At every stage of Winchester 
manufacture, machine produc¬ 
tion is supplemented by human 
craftsmanship. It is a test 
and adjustment process. 
It is this care in manufacturing 
that has produced in the Models 12 
and 97, guns of unsurpassed game¬ 
getting qualities that have won the 
name of “the Perfect Repeater” 
among wild-fowl hunters. Start your 
boy with one. 
Write for details of Win¬ 
chester shotguns, rifles 
and ammunition 
The Winchester catalog is an encyclopedia on shot¬ 
guns, rifles and ammunition. Every hunter should have 
one. It gives detailed specifications of the Models 12 
and 97 and describes at length the principles on which 
every one of the world-famous Winchester shotguns 
and rifles is built. Write today. We will mail you a 
copy free, postpaid. 
Quick feeder, sure ejector. Thrown 
empty shells to the side, 
out of your way 
What 
means 
WINCHESTER REPEATING ARMS CO. 
Dept. G-S New Haven, Conn. 
This mark on the barrel means Viewed 
and Proved Winchester. This stamp stands 
for Winchester’s guarantee of quality, with 
50 years of the best gun-making reputation 
behind it, Every gun that bears the name 
“Winchester” and is marked with the Win- 
HOME DEFENSE LEAGUES 
We have a Winchester for County and Home 
Defense Leagues which is meeting with universal 
approval. Many Home Defense Leagues through^ 
out the United States have already been equipped 
with this gun. 
3 
Winchester Model 97 Hammer Shotgun 
Take-down Repeating Shotgun. Made in 12 gauge. 
Weight about 7% lbs; and in 16 gauge, weight about 
7/4 lbs. The favorite with shooters who prefer a 
elide forearm repeating shotgun with a hammer. 
TVINCHESTBR 
World Standard Guns and Ammunition 
