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THE GOLD STANDARD 
OF VALUES 
THE GOLD STANDARD 
OF VALUES 
Salient Features of the ReoSix 
50 HORSE POWER. Six-cylin¬ 
der motor cast in threes. 
REO DESIGNED, Rco made— 
throughout. 
126 INCH Wheel Base. 
CANTILEVER rear springs — 
Semi-elliptic front springs. 
FULL FLOATING rear axle. 
TIMKEN BEARINGS through¬ 
out. 
NOISELESS spiral-bevel driv¬ 
ing gears. 
REO ONE-ROD centre control. 
HYATT QUIET bearings in 
transmission—at all points. 
MULTIPLE Dry-disc clutch. 
BOTH BRAKES operated by 
foot levers and provided with 
ratchet locks. Extra large and 
both operating on rear hubs. 
No hand brake. 
CLUTCH AND SERVICE 
brake are interconnected. 
TWO UNIVERSAL Joints in 
drive shaft. 
TORQUE SHAFT relieves 
driving mechanism of road 
stresses. 
SUB FRAME carries motor and 
transmission. 
EXTRA LARGE—and round— 
spokes in wheels. 
OVER-SIZE TIRES—34 in. x 
in. 
PERFECT LUBRICATION 
at every moving point. 
REO RADIATOR—Reo design¬ 
ed, Reo made. 
REO-REMY Electric Starting, 
Lighting and Ignition system. 
REO STEERING GEAR—ex¬ 
clusively Reo. No back-lash 
—self-adjusting for wear. 
Positive. 
50 PER CENT OVERSIZE in 
all vital parts — crank-shaft, 
axles, driving shafts, gears, 
frame, wheels, tires. 
NET RESULT—Rco upkeep 
equalled by no other 7-passen¬ 
ger car. 
A Seven Passenger Six 
That You Can Afford 
WE ARE NOT THINKING of the price 
—for that isn’t the primary considera¬ 
tion in the selection of a car. 
YOU KNOW YOUR OWN NEEDS— 
whether a five passenger car is sufficient, 
or if you really need, at times, room for 
more. 
AND YOU KNOW better than anyone 
else can tell you, what your price limit is. 
AND SURELY AT ITS PRICE this Reo 
Six is the greatest value obtainable in a 
car of established reputation. 
AND REO REPUTATION is second to 
none. 
WHEN WE SAY "Hero is a seven-passen¬ 
ger Six that you can afford,” we are 
thinking of the same item that you, an 
experienced motorist, are considering— 
NAMELY—UPKEEP. That is the first 
thing to consider in the selection of an 
automobile. 
CERTAINLY YOU CAN afford to own 
a seven - passenger car—and you can 
treat yourself to the luxury of a sweet- 
running, silent Six—if you can feel that 
not only in first cost but also in cost of 
upkeep it will be well within your means 
and accord with your ideas. 
ASK ANY REO SIX OWNER to tell you 
of the upkeep cost of his Six—and the 
longer he has owned and the farther he 
has driven his Reo, the better will his 
answer sound. 
HE WILL TELL YOU that, having com¬ 
pared notes with friends who own and 
. drive other makes of cars-^ifours as well 
as sixes—of the same passenger capacity, 
he has never found one that compared 
• with his Reo Six in low cost of upkeep. 
AND HE’LL TELL YOU, too, that he has 
yet to find even a fiverpassenger car— 
four or six—the operation, repairs, re¬ 
placements and general upkeep cost of 
which proved as low as his Reo Six— 
except one the five-passenger Reo. 
( 
NATURALLY a five passenger car ought 
to be cheaper to maintain than one of 
seven-passenger cap>acity—but most are 
not, when you look up the figures. 
REO DEALERS TELL US that their 
records for the past three years show 
that Reo Six owners on the average have 
paid less than eight dollars per car per 
year for replacement parts. 
JUST READ THAT AGAIN—with thou¬ 
sands of Reo Sixes running in all parts 
of the country, over all kinds of roads 
and handled by all kinds of skilled and 
unskilled drivers; most of them owner 
driven and owner cared for (or neg¬ 
lected)— 
THE AVERAGE COST per car, per year, 
for replacement parts was less than 
eight dollars! 
FRANKLY WE DON’T believe that 
record can be equalled by any other 
seven-passenger car on earth. 
AND WE MAY ADD that the records on 
the five-passenger Rco show less than 
seven dollars per car. 
THE SAME QUALITY—the same sound 
engineering; the same ripe experience; 
the same attention to little details and 
the same construction, inspection and 
testing of every car enter into the mak¬ 
ing of all Reo models. 
COST OF UPKEEP is always uppermost 
in the minds of Reo engineers, when de¬ 
signing and when specifying materials. 
And since the same desire is uppermost 
in the minds of the most experienced 
buyers—we meet on a common ground. 
WE ARE FRANK TO ADMIT that to a 
large extent the phenomenally low cost 
of upkeep of Reos is due to the fact that 
Reo buyers arc, as a class, better in¬ 
formed and more careful in their selec¬ 
tion than the average. 
REOS DO NOT APPEAL to those who 
look only to superficials—Reos are built 
for connoisseurs and Reo owners are 
mostly men of ripe experience in motor¬ 
ing. They, therefore, combine prudence 
with intelligence in their choosing of an 
automobile. 
IF YOU ARE ONE of that kind, we say 
to you, here is a magnificent, luxurious, 
seven-passenger six that, both in first 
cost and cost of upkeep, you can well 
afford to own. 
REO EFFICIENCY sets tlie price lowe» 
—Rco quality guarantees low upkeep. 
Reo Motor Car Company, Lansing, Mich. 
Reo Six Tourins' 
7-Pa88enger 
$1550 
4 S. -mr 
