Oic RURAL NEW-YORKER 
521 
THE GOLD STANDARD 
ill OF VALDES I 
All the Former Excellence 
Plus Many Refinements 
THIS NEW REO LIGHT FOUR is, in all me¬ 
chanical essentials, the same as its famous pre¬ 
decessor—Reo the Fifth,“The Incomparable Four.’* 
THAT IS TO SAY, those principles of design and 
of construction which made that great Reo famous 
the world over for dependability and low upkeep, 
have all been retained. 
WHEN YOU CONSIDER that that Reo Four 
remained standard in practically the same form 
for eight seasons (longer than any other auto¬ 
mobile ever built save one); 
IT MUST HAVE BEEN wonderfully right at 
every point; must have been. For during those 
years an host of rivals and imitators came and 
went. 
AND ALWAYS REO maintained its supremacy. 
SO WE FEEL that the best possible recommend 
for this latest Reo—this new Light Four—is to 
say that all those principles of design and that 
same quality have been retained. 
REFINEMENTS have been made at many points 
however. 
WE PREFER THE TERM “refinements” rather 
than improvements. For, truth to tell, no 
owner of a Reo Four could suggest an improve¬ 
ment in that great car. 
REO ENGINEERS, at the same time the most 
experienced and the most progressive, are always 
seeking opportunities to refine details of Reos. 
AND THEY FOUND WAYS to make parts of this 
chassis, always the most accessible ever built, 
still more accessible. 
ALSO MORE POWER has been developed in the 
same motor by refinements of valve mechanism; 
better balance of reciprocating parts. 
THE OILING SYSTEM has not been improved— 
no use trying to improve on what was already 
perfection. 
ODDLY ENOUGH when we begin to talk about 
this new Reo Light Four, we feel an inclination 
to emphasize rather those features in which no 
changes have been made, than those where they 
have! 
SUCH WAS THE QUALITY—such the depend¬ 
ability—such the low upkeep—such the satis¬ 
faction of 100,000 owners, that a better could be 
made only by refining details of the original 
model. 
AND THIS ONE IS BETTER only because it is the 
latest, the most refined edition of that Reo Four. 
YOUR REO DEALER will show and explain to 
you the points wherein these refinements have 
been effected—and he’ll tell you the reason for 
each. 
IN A WORD, for your convenience—in every 
case. For still greater accessibility. For still 
longer life. And for still lower cost of upkeep. 
ASK HIM about these things, 
WHEN YOU SEE THIS REO you will say the 
body lines, the finish, the upholstering are the 
finest Reo has ever turned out. 
A LUXURIOUS EQUIPAGE; as handsome in 
appearance as it is excellent mechanically; yet 
at a price less than you had planned to pay for 
such a car. 
DEMAND SEEMS unlimited. At present, al¬ 
most hopelessly in excess of factory output. 
SO ONLY THOSE who decide now and order at 
once can hope to obtain a Reo Light Four for 
spring delivery. 
TODAY won’t be a minute too soon. 
Motor Car Company, Lsmsing, Michigan 
New Light Four 
S-Paasenger Touring 
$1225 
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