"Che RURAL NEW-YORKER 
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1026 PAGE BARGAIN BOOK 
180,000MONET SAVING PRICES 
Consider the Customer^^ 
How this group of 48 big specialty stores 
makes buying in New York easy, 
safe and satisfactory for you 
ALL through the eleven great build- 
/■A ings of the Charles William Stores 
are signs bearing the inscription 
“Consider the customer.” This motto, 
faithfully carried out by the thousands 
of employees of the Charles William 
Stores, is one big reason for the success 
of the stores. 
“Consider the customer” means with 
us four big things. First, the customer 
must be given the widest possible selec¬ 
tion of goods. Second, only merchandise 
of quality can be offered. Third, this 
merchandise must be sold at the lowest 
possible prices. Finally, satisfaction 
must be guaranteed on every transaction. 
pets, furniture, guns, hardware or cloth¬ 
ing, they are all here in the greatest va¬ 
riety. This wide choice is the reason why 
1,600,000 families sent to the Charles 
William Stores for merchandise the past 
year. It is the reason why it takes eleven 
big buildings—one million feet of floor 
space—to hold the goods we keep on hand. 
Prices that are real savings 
All this bigstock is sold at exceedingly 
close prices. And, even in these days of 
uncertain markets, we are usually able 
to make prices which give exceptional 
savings for our customers because of 
our location in New York—America’s 
Greatest Market. 
180,000 articles from which to choose Send for this free book today 
It contains over a thousand pages of 
merchandise. Turn through the catalog 
page by page and compare the prices 
and the wide choice of goods with what 
you can get elsewhere. 
ores 
