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RURAL NEW>YORKER HT^ 
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NOTE: The opening of a new market for skimmed milk is of real importance to 
the Dairy Industry of the United States. The facts set forth below deserve the thought¬ 
ful attention of the farm people in America, and of all Agricultural Extension Workers. 
HEBE 
and the Dairy Fanner 
HEBE is a new food product—a compound of evaporated skimmed milk and 
vegetable fat. This is plainly stated on the label of every can. 
HEBE is principally recommended for cooking, baking, in coffee, and with 
cereals. It contains 7.8^ fat, and \ 1 . 1 % non-fat milk solids. Its fuel value is 
663 calories per pound. 
Skimmed milk is a by-product of the Dairy Industry. Skimmed milk is very 
large in quantity but comparatively small in net returns to the Dairy Farmer. 
In 1917, according- to Government estimates, over 
thirty billion pounds of skimmed milk were fed to 
live stock, or wasted. Where there is no market for 
this by-product as human food, there is value in 
feeding- it to growing- animals, though only a small 
percentage of the solids which represent the food 
value of milk is recovered in the animal as meat or 
other product. 
HEBE, by th^ scientific replacing of the fat solids 
of whole milk by another fat in the form of the pure, 
edible fat of the cocoanut, makes possible the re¬ 
claiming of a portion of this skimmed milk as a 
human food—thus creating a new and more impor¬ 
tant market for this by-product. As the distribu¬ 
tion of HEBE widens, it will exert more and more 
a beneficial influence upon the Dairying Industry. 
To the general public HEBE offers a less expensive 
food product for certain specified uses. HEBE 
qualifies as an essential alternative food, and its 
place in this held is well illustrated by the history 
of the use of lard for shortening and frying. Until 
a few years ago, it was thought that only animal fat 
could be used for cooking. Lard is still used—in 
greater quantities than ever before—but the excel¬ 
lent vegetable fat cooking mediums are no longer 
considered substitutes or imitations. They, too, 
have a constantly growing market. 
Milk of the United State.s 
1917 Production 
84,611,350,000 pounds 
Distribution 
Direct to Consumer. 
..43.1% 
Whole Milk to Calves. 
. . 4.3 
Condensed . 
.. 2.9 
Butter . 
. . 4.0 
Cheese . 
. . 5.0 
Ice Cream . 
. . 3.7 
Skim Milk . 
. .37.0 
100.0% 
These were once waste products 
Gasoline was once a troublesome waste product to 
the kerosene refineries. 
Coal tar was a nuisance to the gas plants ; now the 
base of thousands of valuable products. 
Gluten was thrown into the rivers near the starch 
factories ; cotton-seed was burned for centuries. 
Gluten and cotton-seed are now indispensable dairy 
feeds, and have many other uses. 
Glycerine was once a waste product of the soap 
factory — it is now more valuable than the soap. 
HEBE keep.s step with the trend of the times. It is the inevitable development of modern 
food production methods. Because of its invention the food supply of the country is enlarged, 
through the scientific combining- of a by-product of the Dairying Industry which heretofore 
had been kept out of the kitcjien economics of the average home, and a pure, wholesome, 
refined vegetable fat, the nutritive value of which is well established. 
THE HEBE COMPANY 
CHICAGO 
SEATTLE 
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