t 
Th» hard-hitting Winches!»r pattern fa evenlu 
distributed. It brings down every bird within 
its spread 
A gun that shoots a patchy pattern tike the 
above cannot give reliable service. The birds 
often get through 
Why the Model 
is the ideal shotgun for 
Chester shops. Tlirough the most unremitting attention 
to boring, finishing and testing, 'A u'^hester has devel¬ 
oped a single standard of barrel v,uait'y which prevails 
in the highest and lowest priced Winchester models. 
/ 
How the barrel is bored 
The barrel of the Winchester Model 12 is bored to 
micrometer measurements for the pattern it is meant to 
make. The degree of choke exactly offsets the tendency 
of the shot to spread. Until its pattern proves up to the 
Winchester standard, no gun can leave the factory. The 
nickel steel construction preserves the original accuracy 
forever. 
The Bennett Process, used exclusively by Winchester, 
gives the Winchester barrel a distinctive blue finish that, 
with proper care, will last a lifetime. 
W HEN a fanner buys a shotgun, he buys it 
for a double purpose; first \o clear his farm 
of crop-destroying, chicken-thieving pests; 
second to provide an ef¥ective weapon for upland 
game birds, prairie chickens, or ducks — for where 
is the farmer who does not enjoy a day or two of 
hunting now and then.? 
In return for his investment, the shrewd farmer 
demands, and has every right to demand, a gun 
that will bring dowii the birds every time. Plug¬ 
ging at a flock of crows, he must be sure of ex¬ 
terminating as many as come within the shot 
pattern. Taking a wing shot at a plover, he 
wants to be certain of a pattern that will land at 
least the three pellets necessary to a “kill” in the 
body of the fowl. 
The gun for the purpose 
Farmers who are versed iii the lore of the shotgun 
know that there is one gun that gives them the results 
they want — the Winchester Model 12. Where results 
count, this master weapon meets every requirement. 
'The Winchester Model 12 is a beautiful gun, light in 
weight, and simple and sure to operate. Superbly bal¬ 
anced, it points like your own arm. It can always be 
relied upon to plant close, even pattern, with lots of force 
behind it, at the range for which its choke adapts it. It 
works smoothly and surely in whatever position it is held. 
There is a gauge and a bore of the Winchester Model 
12 to give you just the kind of a pattern you want. 
Built in 12 gauge, weight 1 )/^ lbs.; and in 16 and 20 
gauge, weight about 6 lbs. For those who prefer a 
hammer action gun, the Winchester Model 97 is the 
usual choice. Built in similar lines to the Model 12, but 
with hammer action. 
An axiom of gun making 
Men who know guns realize that the accuracy and du¬ 
rability of a gun depend primarily upon the barrel. To 
them the quality of the barrel measures the quality of 
t.i.o gun. With Winchester the barrel is the gun. For 
yiurs this has been an axiom of gun building in the Win- 
What 
means 
Look for this mark on the barrel of a Winchester gun. 
It-means that the gun has been subjected to the win¬ 
chester Definitive Proof test. It stamps the gun with 
Winchester’s guarantee of quality, which has 50 years 
of the best gun-making reputation behind it. 
Every gun that bears the name Winchester, and that 
is. marked with the Definitive Proof stamp, has been 
fired many times for smooth action and accuracy. It 
has also been fired with excess loads as a test of strength. 
At every stage of Winchester manufacture, machine 
production is supplemented by human craftsmanship. 
Every Winchester gust is perfected by the test and ad¬ 
justment process. 
It is this care in manufacturing that has produced, in 
the Model 12 and Model 97, guns of unsurpassed game¬ 
getting qualities—guns that have won the name of “The 
Perfect Repeaters” among wild fowl hunters. 
Write for details of Winchester 
shotguns and shells 
Detailed specifications of the Model 12 and Model 97, 
and also our new booklet on shells will be sent on request. 
WINCHESTER REPEATING ARMS CO. 
Dept. G-41 New Haven, Conn., U. S. A. 
ling Shotgun. Madein 12 gauge. 
The favorite with shooters who 
MUUtSL 07, UAMMICH SUOTGUN-Take-down R< 
weight about 7% lbs.; in 10 gauge, weight about 7Va > 
prefer a slide forearm, repeating shotgun with a ha 
World Standard Guns and Ammunition 
