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RURAL NEW-YORKER 1277 
NOTE: The commercial use of by-products increases profits. The scien¬ 
tific combining of skimmed milk and vegetable fat to produce a nutritious, 
palatable food for certain specified uses, is of primary importance to 
the farm people of America and to all Agricultural Extension Workers 
HEBE 
and its benefits to the Dairy Farmer 
The growing scarcity of staple food 
supplies has led to curtailments and 
restrictions in the distribution and use 
of many foods. Here is shown the 
value to humanity of the inventive 
minds of science, which selects the 
proper combination of raw materials 
and out of them creates new alternat¬ 
ive foods—thus adding to the food 
supply of the world. 
Up to a comparatively recent time the 
edible fats used as human food were 
derived solely, from herbivorous ani¬ 
mals. Through the invention of pro¬ 
cesses for the purifying of and making 
edible certain vegetable fats, science 
has enlarged the supply of fats for 
human use. 
One of these is cocoanut fat, pronounced 
high in food value by the U. S. Bureau 
of Chemistry. By the scientific com¬ 
bining of cocoanut fat with evaporated 
skimmed milk—the alternative food 
product HEBE is made. 
HEBE is sold under its trade name 
“HEBE” for just what it is. It is prop¬ 
erly and plainly labeled—“a compound 
of evaporated skimmed milk and vege¬ 
table fat.” 
The manufacture of this product is in 
no sense an endeavor to gain large 
profits by replacing butter fat with 
vegetable fat, for HEBE is a licensed 
product and its profits are regulated by 
the U. S. Government 
The manufacture of HEBE opens a 
new and more important market for a 
portion of the skimmed milk which 
heretofore has either been fed to live 
stock or wasted. The importance of 
utilizing skimmed milk for human con¬ 
sumption is emphasized by a bulletin 
of the U. S. Department of Agriculture 
as follows: “by converting this partial 
waste to use as human food, many 
million pounds of meat may be saved.” 
HEBE converts this Dairy by-product 
into a tasty, wholesome, alternative 
food. Skimmed milk, large in quan¬ 
tity, but comparatively small in net 
returns, thus becomes a more impor¬ 
tant factor in the Dairy Industry. 
■« 
HEBE is recommended principally for 
cooking, baking and for coffee—its use 
for these purposes will widen the 
market and serve to stabilize the de¬ 
mand for skimmed milk—which is of 
real importance to the Dairy Farmer. 
A booklet telling the interesting story of HEBE and its value to the Dairy Industry 
will be sent free on request. Ask for it. Your name and address on a post card will 
bring it postpaid. Address The Hebe Company, 3112 Consumers Bldg., Chicago. 
THE HEBE COMPANY 
CHICAGO 
SEATTLE 
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