Cfce RURAL. NEW-YORKER 
37 
Warm rooms to get up in, a warm room for breakfast, warm 
rooms all day long for the women folk and children and a 
warm room to retire in—without fuss or muss, with just one 
fire to tend. 
Make no mistake—all “pipeless furnaces” are not NEW 
IDEA furnaces. They haven’t the patented exclusive NEW 
IDEA features that make this furnace a real investment. They 
haven’t the frameless feed door construction that never becomes 
loose or leaks dust, smoke, or gas; the hot blast that saves fuel; 
the smoke curtain; or the cup joints that mean added years 
of life. They haven’t the wonderfully scientific radiator that 
makes every possible unit of heat in the fuel useful. They 
haven’t these features because they aren’t made—as is the 
NEW IDEA—by the company that has specialized for over 
30 years and has developed such leaders in their fields as the 
Imperial Steam and Hot Water Boilers, the Imperial Super- 
Smokeless Boilers and the Superior Warm Air Heater. 
Don’t Wait! Enjoy the NEW IDEA This Winter 
It only takes a day to install the NEW IDEA. There is only one 
hole to cut. No pipes; no alterations. The cost is but little more than 
for one good stove. Burns coal, coke, wood or gas. 
Let us tell you where you can see the NEW IDEA in operation. 
Write TODAY for catalogue and complete information. Our heating 
engineers are at your service; their advice is absolutely free. 
Utica Heater Company, Box 50, Utica, N. Y. 
Some good territory is still open for selling agents. 
Note These 
NEW IDEA Features 
Frameless feed door 
Cup-jointed construction 
Smoke curtain 
Two-piece firepot 
One-piece ash pit 
Patented non-clinker grate 
Direct connected cleanout 
Hot blast feed door 
Large water pan 
Gas- and dust-tight radiator 
Burns hard coal, soft coal, wood or gas 
NEW IDEA Pipe less Furnace 
“The One You’ve Heard So Much About” 
Right Now 
You Can Have 
Every Room 
Comfortable— 
EVERY Room Heated 
The New 
Not next winter but NOW, you can have 
even, comfortable, healthful heat in every 
room of your house. Think of it! No 
stuffy, air-less rooms; no chilly cheerless 
rooms. Just solid comfort—an abundance 
of fresh, tempered, warm air in every 
nook and cranny—from one 
