Sfte RURAL. NEW-YORKER 
41 
ACampaign to Protect You in BuyingY ourW atch 
> 
alph Waldo Emerson, 
speaking in one of his essays 
of a distinguished man, said: 
“He is put together like a 
Waltham Watch.” 
This remarkable tribute to Waltham 
greatness is the result of the genius of 
many men whose inventive faculties 
have been concentrated for nearly 
three-quarters of a century to make it 
the wonderful time-keeping device it is. 
The buying of a watch is an investment 
in time-keeping. And time is the most 
valuable possession of man. 
You purchase a watch for one thing— 
to keep correct time for you—to tell 
it to you with dependability at any 
moment of the day or night. 
A good watch, therefore, must have 
something more than good looks — it 
must have good “works.” 
Millions of people imagine that the “ best ” watch 
is made abroad — or, at any rate, that its works 
are imported from there. 
Yet, in competitive horological tests at the world’s 
great Exposi ms, Waltham has not only defeated 
these watches of foreign origin, but all other 
watches as well. 
In a series of advertisements we are going to 
show Americans that there is a watch built in 
the United States whose time-keeping mecha¬ 
nism is more trustworthy than those of foreign 
make, — 
A watch that is easily and reasonably repaired 
because its parts are standardized,— 
Duane H. Church, famous inventor who filled the great shops at IValtham, 
Massachusetts, with exclusive Watch-making machinery that performs miracles 
of accurate and delicate work which the human hand could never equal. 
A watch that represents American leader¬ 
ship in mechanical skill,— 
A watch that has revolutionized the art of 
watch making and assured accurate and 
dependable time-keeping. 
We are going to take you through the 
“works” of a Waltham — lay bare those 
hidden superiorities which have led the 
horological experts of the greatest nations 
to choose Waltham as the watch for the 
use of their government railroads. 
When you have finished reading these 
advertisements, which will appear regularly 
in the leading magazines, you will walk up 
to your jeweler’s counter and demand the 
watch you want — because you will know 
how it is built and why it is superior to the 
foreign watch. 
Look for these advertisements. Read them. 
WALTHAM 
THE WORLDS WATCH OVER TIME 
