Another Triumph 
for Reo Engineering 
There has existed a great need for a more adaptable motor truck. 
The need was not for a chassis, for the Reo “Speed Wagon” had proven, 
in several years of use, that this chassis is ideal for every class of farm 
hauling. 
But there was great demand for a body that would enable you to carry 
a maximum load of any commodity regardless of its density. 
Many attempts have been made to develop a body that would be readily 
convertible into several practical forms. 
Some of these have been successful to a degree. 
Fault with all of them, however, was too much complication—too 
many adjustments and connections to get out of order. 
Such construction also ran into a lot of needless weight to be carried 
all the time. 
It remained for the Reo engineers to solve the problem in the simple, 
direct, substantial Reo way. 
And they did it, not by making a convertible body that would fold 
first into one form and then another, but by a set of sectional units 
with one basic body as a foundation. 
This basic body itself performs fully fifty per cent of all delivery service. 
No user will need all the extra sections. 
Each user will, however, need one or several of them. 
You buy the Reo chassis equipped with the basic—low express—body 
shown below. 
Then, to fit your special service, you select such other attachments or 
sections as you find most applicable to your work. 
This Reo body in its several forms meets every requirement of speedy, 
economical hauling—in city and suburban as well as rural service. 
There are seven forms in all. 
On the left we show four forms of this body. 
The other forms you may obtain at a few dollars extra cost. 
Need we add that the chassis on which these body types are mounted 
has been longer in service and has been more conclusively proven than 
any other? 
It is, in fact, the pioneer of its class—the first motor truck to be mount¬ 
ed on pneumatic tires. 
Also, lest you forget; Reo was the first to see the need for, and to equip 
a motor truck with electric starter and lights. 
The very classification “Speed Wagon” was original with Reo. 
This Reo proved the superiority and the greater economy of the pneu¬ 
matic-tired truck. * 
In operation and upkeep cost this Reo easily surpasses all others. 
And so it should for it represents the ripest experience and the sound¬ 
est engineering known to the industry. 
Your own Reo dealer will show you this versatile Reo “Speed Wagon” 
with the seven styles of bodies and quote you price on such as you may 
select as best suited to your own requirements. 
Demand is—tremendous. Always is for Reos, but this season more 
so than ever before. 
Only way to be at all certain of getting a Reo “Speed Wagon” for early 
delivery is to place your order at once. 
Today won’t be a minute too soon. 
Reo Motor Car Company, Lansing, Michigan 
Price— Chassis equipped with low Express body 
(shown below) $1350 f. o. b. factory, plus Special 
Federal Tax. 
