Tnt RURAL. NCW.YORKER 
269 
K Cfm Most Beautiful Car in/imerica 
Our Prices and Our Policy 
The list prices of the Paige five-passenger Six'39 and 
seven-passenger Six-5 5 models have been definitely fixed 
at $1555 and $2060 respectively. These prices are based 
upon the present cost of high grade materials and skilled 
labor. It is our conviction that there can be no further 
reduction in motor car prices for many months to come. 
As every business man knows, labor is the element which 
determines the cost of any manufactured product. It 
is, in final analysis, more than 90% of a production 
investment. A ton of ore in the ground is worth 75 
cents. When it has been mined, transported to the 
mill, converted into steel, forwarded to the machine shop 
and fashioned into automobile parts it is worth $1500. 
And practically every penny of the enhanced value is 
a labor charge. 
The same thing is true of farm products. The bushel 
of wheat that formerly sold for ninety cents now brings 
two dollars and twenty cents, because of the greatly in¬ 
creased cost of production. Until we have cheaper 
wheat it is idle to think of cheaper flour or bread. 
So it is quite’ evident that the cost of labor must come 
down before commodity prices can be reduced. Further¬ 
more, it must be a general reduction of the wage scale 
—a National movement. And the process, as we see 
it, is going to take a long time. 
Both the farmer and skilled mechanic are receiving 
greater rewards than ever before. But no men have a 
better right to fair compensation, and they will undoubt¬ 
edly continue to receive it. Where, then, can the manu¬ 
facturer look for a reduction in his manufacturing costs? 
As we have said, the list prices of our cars have been 
definitely fixed. These prices represent intrinsic value 
—the choicest of manufacturing material and highly 
skilled workmanship. Without a sacrifice of our own 
quality standards it would be absolutely impossible to 
produce such cars for one dollar less. 
The point we want to make is this: We could not 
afford to build and you could not afford to buy on any 
other than a quality basis. In brief, while we agree that 
first cost is an important consideration, we are convinced 
that ultimate cost is vastly more important.- 
We believe that the only true test of economy is years 
of hard, gruelling service on the road. 
We believe that freedom from repair bills and excessive 
depreciation is infinitely more desirable than a mere 
catch-penny list price. 
These are our convictions. We have held them 
staunchly during many fitful periods in the motor car 
industry. So long as the Paige Company is a factor in 
the making and distributing of motor cars we shall con¬ 
tinue to adhere to them. 
The Linwood “Six-39” 5-Passenger — $1555 £. o. b. Detroit 
The Essex “Six-55” 7-Passenger—$2060 f. o. b. Detroit 
P AIGE-DETROIT MOTOR CAR CO., DETROIT, U. S. A. 
