This Is March!—And History Repeats Itself 
SPRING IS ALREADY HERE! We are a little late with 
our regular annual hurry-up message. 
ALWAYS AT THIS PERIOD we find it necessary to warn 
tardy or indecisive buyers that only those who place their 
orders early—which means at once—can hope to ge 
Reos for Spring delivery. 
REALLY, WE MIGHT save the trouble of writing a new 
advertisement each year—the same copy would fit just 
as well one year as another. 
THE SAME STORY might be told in the same way—so 
consistent and so persistent is the year-after-year demand 
for Reos. 
FOR, NEVER SINCE THE DAY the first Reo left the 
Lansing factory and went into the hands of its delighted 
owner—never since that time has it been possible to 
make enough automobiles to supply all who wanted Reos. 
ORDINARILY—and to a normal deg ree—that is from the 
factory standpoint, an ideal condition. 
BUT IN MARCH of each year the condition becomes 
aggravated by an excessive over-demand that is at times 
discouraging to say the least. 
CERTAINLY WE COULD build twice or four times— 
or ten times—as many Reos per annum as we do. 
BUT THE REO POLICY has never been to build the 
most automobiles—only the best. 
WE MAKE ONLY AS MANY Reos as we can make and 
make every Reo as good as the best Reo that ever came 
out of the factory. 
THAT’S THE REASON for the tremendous demand that 
always exists for Reos. Reo quality—Reo low upkeep— 
due to a strict adherence to that Reo policy. 
REO IS FIRST CHOICE of discriminating buyers. That’s 
the kind of folk for whom we design and build Reos. 
THEY ARE THE KIND of buyers a manufacturer and 
a dealer appreciates and therefore most dislikes to dis¬ 
appoint or to offer substitutes. 
AND WHILE OCCASIONALLY a dealer who also 
handles some other line will try to sell a customer his 
Second Choice, because he can’t get enough Reos to 
supply his local demand, he never really likes to do so. 
ALL DEALERS PREFER to sell Reos—because they stay 
sold. And every Reo sold sells several more. 
THEN THERE ARE the repeat orders from present Reo 
owners. 
ALWAYS THESE HAVE constituted a large percentage 
of the Reo demand. They are getting to be a larger 
percentage from year to year because of the larger 
number of Reos that have been many years in sen/ice. 
Longer than any other comparable car. 
OF COURSE a Reo owner always wants another Reo— 
the percentage of re-sales to Reo owners is amazing and 
a matter of which we are most proud. 
TO ALL SUCH, THEN, we issue the usual March warning 
—see your Reo dealer at once and place your order. 
MAKE IT DEFINITE by paying him a deposit and speci¬ 
fying a date for delivery. Else he cannot, in fairness to 
other buyers, reserve a Reo for you. 
THEN REST SECURE in the knowledge that you will 
be one of the “lucky ones” to get a Reo this season. 
THERE WON’T BE—cannot be made—enough to go 
round. That is now as certain as the same thing 
always has been certain in all previous years since the 
inception of Reo. 
SO DON’T DELAY. Decide now. Order at once. 
TODAY won’t be a minute too soon. 
Reo Motor Car Company, Lansing, Michigan 
