The RURAL NEW-YORKER 
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Does it Really Cost More? 
Does thefadded safety and 
durability that the manufac¬ 
turer puts into his car when 
he specifies Timken Tapered 
Bearings actually mean a 
bigger outlay on his part for 
the item of bearings? 
Does the protection that 
he thus secures for other 
important parts add to man¬ 
ufacturing cost? 
Yes, Timken Bearings do 
cost more. For they are not 
the kind that are built to 
meet a price. 
Like the best known and 
best built axles, springs, 
transmissions, electric start¬ 
ers and so on they add far 
more value than they do to 
price. 
The foregoing is borne out 
by the names of the motor 
car, truck and tractor build¬ 
ers listed in ‘ k The Companies 
Timken Keeps.” These 
builders would not pay more 
for Timken quality, if they 
did not know from experi¬ 
ence that they thus add 
value to their product. 
Dotted lines show how the 
inside of the “cup” of a 
Timken Bearing is tapered to 
fit 5ver the tapered rollers. 
r THE TIMKEN ROLLER BEARING COMPANY 
Canton, Ohio 
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