The RURAL NEW-YORKER 
683 
, 
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Built As Well As We Know How 
T HE Goodyear Cord Tire is tangible 
evidence of our belief in the triumph of 
manufactured goodness. 
Its reputation and employment are steadily 
and swiftly growing as word of its advantages 
becomes more widely spread. 
It is the very finest tire that we know how 
to build—much finer than we could have 
built five, three or even two years ago. 
Today it is standard equipment on a pro¬ 
nounced majority of the finest motor cars 
built in this country. 
It is built thus finely in the simple con¬ 
viction that the most people want that kind 
of a tire. 
There is considerably less conscience or 
idealism in this policy than of what may be 
taken as sound business sense. 
The Goodyear Cord Tire travels smoothly 
and surely, and it lasts uncommonly long. 
The Goodyear Cord Tire costs more money 
to buy than do tires of an earlier type. 
Its additional cost represents additional ma¬ 
terial and labor that are actually embodied 
in the tire. 
It is the experience of users that despite their 
somewhat higher purchase price, Goodyear 
Cords cost less in the end. 
Among users it has aroused an expectancy 
of mileage easily double that of four years 
ago. 
Our factories have succeeded in attaining 
normal production and Goodyear Tires are 
now available everywhere. 
The Goodyear Tire & Rubber Company, Akron, Ohio 
