Ife RURAL NEW-YORKER 
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—or it might be called the $73,000,000 tire, for it is possible only 
because of the entire resources of the Firestone Company. 
BUT $7,000,000 is what has gone directly into this new, vast 
Firestone factory that is devoted exclusively to the making of 
this tire and the tubes to match. The main plant is now con¬ 
centrating on Cords and big sizes. 
16,000 TIRES and 20,000 tubes, all 3^-inch size, is the daily 
capacity of this new factory. This plant is years in advance 
in its mechanical efficiency. Into it has gone the thinking, 
planning, the spirit of service that distinguishes the entire 
Firestone organization. Its methods and machinery were de¬ 
veloped by Firestone men. 
FIRESTONE HAS STEPPED FAR AHEAD in engineering 
practice and you get the benefit. The labor saving equipment 
of this factory cuts costs on every operation from 10% to 30%. 
FROM THE TIME special shipments of rubber and of fabric 
arrive at this plant, until the finished tire is loaded on the 
freight car, there is not a backward move. 
AND THE MAN POWER of this plant is as far in advance of 
the ordinary as is the mechanical efficiency. The Firestone 
organization is the talk of men in big industry everywhere. 
THE FACT THAT 90% of Firestone workers own stock in 
the Company is an index to their interest in their work. Their 
superior skill, their spirit of service, is stimulated by their 
financial interest in winning you as a customer. 
AT EVERY TURN Firestone thinks and plans to give you the 
most for your money, knowing that this is the surest method 
of obtaining the greatest demand. Every move Firestone 
makes is toward this end—mileage at lowest cost. 
NEVER HAS FIRESTONE, NOR ANY TIRE MAKER, 
offered car owners so much as they are offered now. It is the 
year of big value. Ask your dealer. 
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