lht RURAL. NEW-YORKER 
1297 
v/.yX>.~; i : i;; V : •' 
T HE ANNOUNCEMENT of Willys 
Light has special significance for 
every American farmer. 
Due to limitations of central station 
service, one of the important blessings 
long withheld from the farmer’s reach 
was electric light and power. With the 
perfecting of the individual light and 
power plant this handicap to farm life 
progress has been removed. 
The Electric Auto-Lite Corporation saw 
the great possibilities of service to the 
farmer in this invention and concentrated 
its resources, experience and ability upon 
a thoroughly dependable electric light and 
power plant that would completely meet 
the farmer’s peculiar need. 
The result is Willys Light! 
It gives city comforts for country 
homes. 
The world’s largest producers of start¬ 
ing and lighting systems for motor cars, 
the Electric Auto-Lite Corporation, in 
building Willys Light rigidly adheres to 
five basic principles that must be embodied 
in a-plant worthy of the farmer’s full con¬ 
fidence. 
It must be simple. It must be durable. 
It must be efficient. It must be easy of 
operation and require little care. It must 
be economical. 
Willys-Light has the simplicity of few 
parts, well made of good material. Sig¬ 
nificant of its efficiency is its quietly 
powerful Willys-Knight engine, famed for 
its improvement with use. It cranks, runs 
and stops itself. It secures economy by 
burning kerosene—the cheapest fuel. 
With its possibilities for easing the bur¬ 
den of farm life and making it more pleas¬ 
ant and profitable, we take distinct pride 
in offering the perfected Willys Light as 
an important contribution to the welfare- 
and efficiencv of the American Farmer. 
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ELECTRIC AUTO-LITE CORPORATION, WILLYS LIGHT DIVISION 
TOLEDO, OHIO, U. S. A. 
Branch Offices in: Spokane; Denver; Minneapolis ; St. Louis\ Detroit ; Syracuse; Philadelphia ; Dallas; Atlanta. / / 
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