1460 
The RURAL. NEW-YORKER 
October 4, 1919 
A GREAT COLLECTION 
Remarkable Variety 
)F NEW MERCHANDISE 
c\ 
New York’s newest Fall Dresses 
just when women’s and young girls dresses 
have reached a price level that is almost prohibi¬ 
tive, The Charles William Stores announces a wide 
selection at really amazing prices. 
Bought iust on the eve of the last big advance, 
selected in the world’s fashion center, these charm¬ 
ing models fill 22 pages of the New 7 F all Catalog. 
The model on the left, in silk georgette Crepe 
and lustrous satin, elaborately embroidered, in Co¬ 
penhagen, navy blue or taupe, at only $2:>.98, 
and this French serge, navy blue, w 7 ine or green, 
smartly braided, w 7 ith embroidered vest at $10.98, 
give an idea of the smartness and wonderful values 
of the w 7 hole selection. 
85 different models to choose from! 
And prices from $4.59 to $27.98. 
You will want to turn first to pages 75 to 96 
in your new Bargain Book. 
Bargains in Children’s Clothes 
Dozens of styles in children’s coats 
and dresses. Coats of corduroy, 
chinchilla, cheviot,plaid mixture, and 
other materials, from #3.98 to #16.98. 
The child’s coat shown here is soft 
all wool jersey with beaver plush 
collar, at #13.98. 
See pages 67-71,109-113, and 196-201. 
//auHII 
the RURAL NEW-YORKER 
1461 
fymarluibL 
Values 
An achijment 
—when things 
Stoi :a 
In the face of an unn 
The Charles William 
real achievement in assem 
lection of merchandise c 
So resourceful, so suo 
buyers been, that there 
splendid stocks—in every 
Charles William Stores. 
It is the long experien 
experts, their knowledge 
iffi y 
; so scarce 
y uncertain market 
n honestly claim a 
the remarkable col- 
ou this Fall. 
ill have our expert 
today big stocks— 
of the forty-seven 
the Charles William 
arkets and sources, 
their very friendships ini trade, that make it 
possible to offer you our I book full of splendid 
stocks. 
The new catalog is justl 
should reach you short)! 
pages, you will realize vj 
Stores takes such pride i 
wide range of selection,! 
offer when goods are even 
the press—your copy 
When you turn its 
he Charles William 
le merchandise, in the 
b greater values they 
ere so scarce. 
Waists and Skirts 
10 pages of waists—voile, georgette, crepe 
de Chine, taffeta, poplin, lawn, soisette, 
linene, silk—from 98c to #14.98. The crepe 
de Chine waist shown here is #4.39. Pages 
97-107 will fix you with smart waists for all 
winter, at a fraction of what you expect¬ 
ed to spend. 
This skirt of all wool chiffon Panama is 
#8.50. For other splendid values turn to 
pages 62-65, 72-74, 267. 
Everything your baby need* 
From a 9c French ivory rattle to 
a 60-piece layette at #16.98. This 
warm sacqu 7 * ac 59c and delicate Val 
trimmed dress at 98c show the kind 
of valuer you will find for your baby 
on pagf- 187-196. 
Bargains for Women 
Smart wool mixed Thibet coat.$ 9.79 
All wool polo velour coat. 24.98 
Girls’ 3-piece, rainy day outfit, coat, 
cap and schoolbag. 3.89 
Wool mixed serge suit, smartly tai¬ 
lored, plush collar. 13.48 
Natural fox scarf, silk lined.17.49 
Genuine grained leather handbag .98 
Wide, straight brim hat of fancy 
woven cloth. Velvet rose at side 1.98 
Pretty checked gingham house dress, 
C lain chambray collar and vestee in 
armonizing color. 1.98 
Nainsook nightgown, hemstitched in 
pink, an unusual bargain.98 
White coutil corset, medium bust, 
long hips, 4 hose supporters.. 1.29 
Girls’ fleece lined union suit.98 
Silk lisle stockings—3 pairs.... 1.00 
Maynard kitchen range — high closet 
—6 lids. 32.96 
Look in your Charles William 
Stores catalog for hundreds of 
other things you will want. 
This year’s Men’s Clothes, at other 
An especially noticeable achievement is our 
wonderful stock of all wool suits and over¬ 
coats. These were secured when wool was 
said to be practically impossible to get. They 
are of splendid quality, and at prices you had 
not dared hope for this season. 
One of the season’s most popular models 
is this fine all wool cheviot suit, at $23.75. 
This handsome ulsterette in olive green all wool 
cheviot is only $19.98. 
There are styles to suit every build and 
every taste. It will be well worth your w r hile 
to go carefully over every page from 344 to 
366 in our Catalog. 
Complete Outfitter* to Boys 
Not a need of your boy, from 2 to 19 years, has 
been overlooked. Go carefully over pages 341-343, 
and pages 370-384 in our Fall and Winter Catalog. 
Illustrated is a fine value in wool mixed cheviot, 
popular skirt model, at #10.75. 
Bargains for Men 
Dress shirt of striped Percale.. $ .98 
Heavy-weight ulster, wool - mixed, 
astrakhan cloth collar. 11.98 
Serviceable navy-blue, wool-mixed 
serge suit. 12.60 
Handsome all wool serge suit, first- 
class tailoring. 16.98 
Gray flannelette work shirt.... 1.09 
Flannelette pajamas, striped. . . 1.89 
Fleece-lined union suit. 1.98 
Warm heavy wool-mixed socks, white 
heel and toe. 
Motor or drivinj 
six pairs.. 
g gauntlets of 
skin, 6-inch cuff. 
Durable schoolboy's suit, wool-mixed 
cheviot. 7.50 
Olympic boy’s bicycle, reinforced steel 
tubing . 23.75 
Maynard gasoline engine with bat¬ 
teries lJa H.P. 45.00 
Richland light buggy harness, high- 
grade tanned stock. 17.00 
Many more splendid values like these 
and complete lines of all merchandise 
in the Charles William Stores catalog! 
1.50 
cape- 
1.79 
Rough Weather Clothes 
The wise buyer will purchal 
FurnitJffghf now 
The Supreme Kitchen 
Cabinet 
All steel, covered with 
pure white enamel. Im¬ 
proves the appearance of 
your kitchen 100 per cent., 
by providing a place for 
L every utensil, and saves 
1 innumerable steps. A big 
value at #49.85. One 
handy model is only #11.65. 
See pages 802-805. 
A 40% advance predicted for Shoes 
The world-wide shortage 
in leather is about to force 
another big advance in the 
price of shoes. 
Don’t postpone getting 
your winter shoes—select 
them from the big assort¬ 
ment shown on pages 10 
and 290-312 of the Bargain 
Book. Secure them now 
and save just about half 
what the same shoes will 
cost you later on. 
The shoe pictured is 
black kidskin, with grace¬ 
ful Louis heel, and priced 
at #7.95; it is one of our 
best values. And this 
smartest of pumps, in pat¬ 
ent leather, is only #4.39. 
Our furniture specialist has secured 
some of the most remarkable values 
in beauty of woods, in finish and de¬ 
sign, we believe you will he able to 
find anywhere. He advises that 
prices are expected to advance again 
soon, and that the wise buyer should 
purchase at once. 
On pages 778-840 of your Bargain 
Book (62 pages devoted to furniture 
alone) you will find furniture for 
every use, in a variety of styles and 
prices that will please the “choosiest” 
housewife. 
e CHARLES WILLIAM STOLES INC. ~ J/e.w JorK^ 
luxurious rocker in imitation 
sh leather is only #18.85. (See 
1 ) This Queen Anne period 
iat #28.65, is of beautiful quar- 
oak. The finely designed din- 
loin chair in walnut op mahog- 
with genuine Sparfish leather 
■516.85. 
t Resona (shown above) is only 
if the biggest phonograph values 
live ever offered. The reductions 
ijjes 622 and 623 will amaze you. 
esona is usually priced at #125 
is now #85. 
Men** Shoes 
When you go over 
pages 10 and 316- 
334, the prices look 
actually like mis- 
pri nts. #2. 39 to 
#8.89. The model 
above is mahogany 
tan, with rubber 
heels, #4.95. The 
gray felt slipper is 
#1.19. 
Storm coats, mack¬ 
inaws,huntingcoats, 
sheepskin lined coats 
and ulsters — made 
throughout for 
strength and pro¬ 
tection— blanket, 
sheepskin and lea¬ 
ther lined. A re¬ 
markably fine col¬ 
lection of sport and 
rough weather 
clothes. Priced from 
#2.98 for a brown 
duck coat with blan¬ 
ketlining to #35.50 
for a genuine gabar¬ 
dine-lined leather 
coat. 
Here is one of our 
excellent mackinaw 
values, in blue, red 
and brown plaid, all 
wool at #10.98. See 
how warmly the 
collar can be turned 
up around the neck, 
Big values in rough 
weather clothes are 
shown in the cata¬ 
log— pages 11, 361. 
385-391, 565. 
This book is Free 
Send a postal for it 
if you have not yet 
received your copy. 
Addrett 
The Charlea William Stores. Inc. 
516 Store* Bldg., New York City 
Famous Shotgun 
Genuine Army Blued 
Steel—safety slide— 
walnut stock, 12, 16, 
20 gauge; weight,6 3 .j 
to81bs.—only#22 75. 
See pages 551-566. 
