The RURAL NEW-YORKER 
148' 
No birds get through his shot patterns 
T HE successful sportsman 
knows that his“bag”de- 
pends almost as much 
"upon the shot pattern, or even¬ 
ness with which the shot spreads 
out and covers the game, as it 
does upon his gun handling. 
The secret of uniform game¬ 
getting patterns is in the control 
of th e gas blast from th e exploding 
powder. This in turn depends 
upon the wadding in the shell. 
The Winchester gas 
control system 
The Winchester system of 
wadding and loading is the 
result of repeated experiments 
to determine the most effective 
control of the gas blast. 
The base wads of Winchester 
Shells are constructed to give 
what is known as progressive 
combustion to the powder 
charge. The ignition spreads to 
the sides, in all directions, as 
well as forward. 
Under the heat and p ressure of 
this progressive combustion the 
tough, springy driving wad ex¬ 
pands and fills the bore snugly, 
completely sealing 
in the gas behind. 
In being driven 
through the bore 
this wad offers just 
enough resistance 
to the gas blast to 
insure complete combustion of 
everygrainof powder, sothatthe full 
energy of the whole powder charge 
is developed at the muzzle. Thus 
none of the shot charge leaves the 
gun until it is being driven by the 
maximum energy and velocity 
possible from the load. 
At the muzzle, the expanded, 
snug-fitting driving wad is slightly 
A patchy pattern often The hard-hitting Wtn» 
me arts a miss, many Chester pattern is evenly 
times a cripple, and distributed. No game 
sometimes badly mutil- gets through, and no game 
ated game. is mutilated. 
checked by the muzzle choke or 
constriction, while the shot cluster 
travels on unbroken by gas blast or 
wadding, making the hard-hitting 
uniform pattern for which Win¬ 
chester Shells are world-famous. 
Uniform shells. From primer 
to crimp, Winchester Shells are so 
balanced in construction as to in¬ 
sure the maximum pattern pos¬ 
sible from any load. The broad 
fish-tail flash from the primer 
gives even and thorough igni¬ 
tion; the driving wads com¬ 
pletely seal in the gas behind 
the snot; the stiffness of the 
crimp or turnover at the shell 
head is varied exactly according 
to different loads, great care 
being taken never to stiffen it to 
such a degree that it offers un¬ 
due resistance to the powder 
explosion. 
In addition Winchester Shells are, of 
course, thoroughly waterproof, insuring 
true shooting in damp saturating salt air 
or drenching rains. A special lubrica¬ 
tion of the paper fibre prevents brittleness 
and splitting in dry weather. 
Clean hits and more 
of them 
To insure more hits and cleaner hits 
in the field or at the traps be sure your 
shells are Winchester Leader and Re¬ 
peater for smokeless; Nublack and New 
Rival for black powder. Leading hard¬ 
ware and sporting goods-dealers in every 
community carry Winchester arms and 
ammunition. They will be glad to assist 
you in determining the particular load 
best suited to your purpose. Upon re¬ 
quest. we will send you, free of charge, 
our interesting booklet 
on Winchester Shot¬ 
guns and Loaded Shells. 
Winchester Re¬ 
peating Arms Co., 
Dept, 271, New 
Haven, Conn. 
U. S. A. 
The Winchester system of wadding. The wadding expands evenly, sealing in the tfu. blast, 
a't the wan to the muzzle, where the wadding is cheeked by the “choke''or constriction. 
The shot cluster travels on ahead unbroken. Actual test target 3t0 pellets out of bit or 
y,% of the shot charge \it 40 s. of 7S chilled) inside a SO-mch circle at id yards. 
WMcm5TEH 
World Standard Cuno and Ammunition 
