I 
.1 patchy pattern often mean « <* 
miss, many times a cripple, ami 
sometimes badly mutilated gams 
Leader 
T ^ E s /ffdy game-getting quali¬ 
ties of \\ inchester Loaded Shells 
have made them the favorite 
sneiis or experienced shooters. 
T ^ n<der weather conditions they 
piav true to form, shooting a strong, 
even spread of shot. The Winchester 
waterproofing process prevents swelling 
from dampness; special lubrication of 
the paper fibres prevents brittleness 
and splitting in dry weather. 
S - ec ^ fit , of tIie famous Winchester Shot 
n iV n the COntro1 of the gas blast from 
the exploding powder. This in turn depends 
tmon the wadding in the shell. P 
Tii e Winchesttr gas control system 
The Winchester system of waddino- and lo-^ 
mg is the result of repeated experlmen ^to 
detenmne the most effective control or the 
gas blast. The base wads of Winchester Shells 
are constructed to give what is known as pro? 
gressive combustion to the powder charge Th * 
“afford 0 tHe ddeS> ^ a " direCti0ns; 
; Under the heat and pressure of this proeres- 
= mbUS ^i tou gh, springy driving wad 
expands and fills the bore snugly, completely 
thr n \ in u th . e gas behfnd - In being driven 
through the oore this wad offers just enough 
resistance to the gas blast to insure complete 
combustion of every grain of powder, so Yhat 
IE GETTERS 
the full energy of the whole powder charge ia 
developed at the muzzle. Thus none of the shoe 
charge leaves the gun until it is being driven 
the maximum energy and velocity possible 
from the load. 
At the muzzle, the expanded, snug-fitting 
riving wad is slightly checked by the muzzle 
choke or constriction, while the shot cluster' 
travels on unbroken by gas blast or wadding, 
making the hard-hitting uniform pattern for 
which Winchester Shells are world famous. 
Uniform shells. From primer to crimp, 
Winchester Shells are so balanced in construc¬ 
tion as to insure the maximum pattern possible 
from any load. The broad fish-tail flash from 
the primer gives even and thorough ignition; 
t ied11 ving wads completely seal in thegas behind 
the shot; the stiffness of the crimp or turnover 
at the shell head is varied exactly according 
to different loads, great care being taken 
i? ever to stiffen it to such a degree that it offera 
uno; resistance to the powder explosion. 
Clean hits and more of them 
To insure more hits and cleaner hits in the 
held or at the traps, be sure your shells are 
Winchester Leader and Repeater for smokeless; 
Nublack and New Rival for black powder! 
Leading hardware and sporting goods dealers 
m every community carry Winchester arms 
and ammunition. They will be glad to assist 
} u in determining the particular load best 
to ? 0Ur P u , r P ose - Upon request, we will 
* ree °£ c harge, our interesting booklet 
on Winchester Shotguns and Loaded Shells. 
V\ inchester Repe?tia£ 
Arms Co., Dept. 37|. 
u s I ^ aven ’ Coao * 
ifchlcked^by^lf ^choke ”™ 1 ™ 0 - th ? cas blast ail 
cluster travels on ahead unbroken A °JLJr e ,. choke or constriction. The shat 
° tv “ " ^ S< 
World Standard Cant and Ammunition 
