<Prt RURAL. NEW-YORKER 
Ranging from practical necessities to exquisite lux¬ 
uries . Hundreds of Yuletide suggestions for your 
family and friends . 
N EVER has the Charles William 
Stores been better prepared to 
help you solve that ever perplexing 
problem of selecting Christmas gifts. 
All through this great establishment, a 
holiday air prevails. Great stocks of 
new goods have just been unpacked. 
Sparklingly new—handsome in design 
and typically representative of the 
Charles William Stores’ high standard 
of quality, these goods await your 
orders! 
Just open your Charles William cata¬ 
log and in its thousand and some odd 
pages, see this new stock fully de¬ 
scribed. As you go leisurely through 
the pages, you will surely meet with 
just exactly the right gift for every¬ 
body on your Christmas list. 
Get out your Charles William catalog 
now, and start your list today. Make 
this the gladdest, merriest Christmas 
of all by sending your complete’ order 
in early. 
HERE ARE GIFT SUGGESTIONS FOR ALL THE FAMILY 
Jewelry for Women 
For Men 
O F course, an exquisite piece 
of jewelry will delight herl 
Especially one of the fascinat¬ 
ing New York designs from the 
Charles William Stores. Turn 
to the jewelry section, pages 
424 to 450, and you will find 
“the very thing for her’’ in the 
large, splendid showings of wrist 
watches, lavallieres, bar pins, ear¬ 
rings, brooches, bracelets, pearl 
necklaces, lockets, mesh bags, sil¬ 
ver vanity cases, and many, many 
charming rings. 
M ANY splendid gift sug¬ 
gestions for men in the 
jewelry section of your Charles 
William catalog. Over 45 styles 
of handsome watches, guaranteed 
for long years of service. At¬ 
tractive designs in rings, watch 
fobs and watch chains, gold pocket- 
knives, belts and belt buckles. All 
of the finest quality and priced 
amazingly low, delivery charges 
free. You will get many fine 
gift ideas by looking over pages 
424 to 450 of your catalog. 
Toys for Boys 
A LL the new, modern toys 
. for your boy. Erector sets, 
and electrical toys—if he’s a 
little scientist. For the little 
agricultural expert—garden sets 
and farm wagons. And for all 
boys, hundreds of made-for- 
hard-knocks toys, exception¬ 
ally low-priced. See Santa Claus 
outrivalled on pages 664 to 682. 
For Girls 
D OLLIES that talk and sleep 
and look like real people. 
c uiaracter dollies, cunning little 
furniture sets , toy pianos, doll 
carriages, tea sets, jumping ropes. 
games, Ouija boards, dominoes, 
popular story books, like Alice 
in Wonderland, and ever fas¬ 
cinating fairy tale books. See 
pages 664 to 682. 
Sale of Wall Pap er 
still continues! 
E XQUISITE patterns for every 
room on sale now at 12c to 42c 
per roll—all wonderful values. 
Send at once for “Free Wall Paper 
Book’’ showing 98 large, handsome 
samples. Address The Charles 
William Stores, 575 Stores Bldg., 
Dept. W., New York City. 
Free 
S' 
New 1920 
Bargain Book 
'END us your name and address 
for the 1920 Bargain Book. Latest 
New York styles in clothing — new 
house furnishings — latest models 
in farm implements — over 1000 
pages in all. Write to The Charles 
William Stores, 575 Stores Bldg., 
New York City. 
<7he CHARLES WILLIAM STORES, INC 
New dork^ City 
